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The Social Intelligence Podcast
CREATION.co
3 episodes
3 days ago
Each week, two AI voices discuss insights from the latest research published by CREATION.co’s analysts. Every episode unpacks a key social listening trend — from product launches to digital opinion leaders — based on real social listening data. These voices are 100% AI-generated. The thinking behind them isn’t. Written by the CREATION.co team — experts in understanding online healthcare conversations. Also available as weekly articles at https://creation.co
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How To
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All content for The Social Intelligence Podcast is the property of CREATION.co and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Each week, two AI voices discuss insights from the latest research published by CREATION.co’s analysts. Every episode unpacks a key social listening trend — from product launches to digital opinion leaders — based on real social listening data. These voices are 100% AI-generated. The thinking behind them isn’t. Written by the CREATION.co team — experts in understanding online healthcare conversations. Also available as weekly articles at https://creation.co
Show more...
How To
Education
Episodes (3/3)
The Social Intelligence Podcast
Powering through disruption: Why digital stakeholder intelligence is essential for energy leaders

The energy sector is facing disruption from every angle — climate, geopolitics, and policy shifts. In this episode of The Social Intelligence Podcast, we unpack Daniel Ghinn’s thinking on how digital stakeholder intelligence helps leaders navigate change. From policymakers to consumers, millions of online voices are shaping the debate in real time. 

Discover how energy leaders can cut through the noise, spot early warning signals, and make confident decisions in the face of uncertainty.

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1 month ago
5 minutes 18 seconds

The Social Intelligence Podcast
HCPs band together online to celebrate and support Datroway approvals

In this episode of The Social Intelligence Podcast, our AI hosts break down new research by Ben Stott from CREATION.co: HCPs band together online to celebrate and support Datroway approvals.

The discussion explores how HCPs reacted to Datroway data and approvals — from early skepticism around OS benefit, to celebration of lung trial results at ASCO 2025, to immediate concerns about toxicity. The conversation also highlights how peer-to-peer education from Digital Opinion Leaders helped guide treatment practices online.

Written by Ben Stott, Research Analyst at CREATION.co.

Read the full article here: https://creation.co/knowledge/hcps-band-together-online-to-celebrate-and-support-datroway-approvals/

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1 month ago
5 minutes 52 seconds

The Social Intelligence Podcast
How social media intelligence can signal blockbuster success: BMS’ Opdivo

This episode explores how social media intelligence revealed early signals of blockbuster success for Bristol Myers Squibb’s cancer immunotherapy, Opdivo. By analysing healthcare professional conversations online, CREATION.co uncovered insights that shaped understanding of product launches in pharma and the wider implications for future treatments.

In The Social Intelligence Podcast, two AI hosts break down fresh research from CREATION.co’s analysts. This episode is based on an article by Jessica Fernandes, Analyst at CREATION.co.

Read the full article and discover more insights at https://creation.co

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2 months ago
6 minutes 9 seconds

The Social Intelligence Podcast
Each week, two AI voices discuss insights from the latest research published by CREATION.co’s analysts. Every episode unpacks a key social listening trend — from product launches to digital opinion leaders — based on real social listening data. These voices are 100% AI-generated. The thinking behind them isn’t. Written by the CREATION.co team — experts in understanding online healthcare conversations. Also available as weekly articles at https://creation.co