If you’ve ever wondered why some agents seem to magnetically attract clients online — it’s not luck, it’s branding.

In this episode of The Social Edit, we’re diving deep into personal branding for Realtors — what it actually means, how it differs from your business brand, and how to build one that stands out without feeling fake.

We cover:
💡 What a personal brand really is — and what it isn’t
🏡 The difference between your personal brand and your brokerage/team brand (with real-life examples)
🧱 The 5 core components of a strong personal brand
🚫 Common branding mistakes most agents make (and how to fix them)
📣 How to identify and share your unique value proposition (UVP)
🎯 Tactical steps to clarify your message, voice, and content pillars
📱 How to audit your Instagram to make sure it reflects who you really are

This episode is packed with strategy, stories, and examples — so you can stop blending in and start building a brand that people connect with before they ever reach out.

🎧 Subscribe, share, and leave a review if this episode gave you clarity or confidence!
📲 Follow along on IG @sampalmieriii
📥 Grab your free Brand Audit Checklist in my IG bio!