Welcome to the very first episode of The Social Edit — the podcast for real estate agents who want to finally get marketing, build a brand that feels like them, and start showing up with confidence.
In this kickoff episode, I’m sharing my unfiltered story — how I went from being an NYPD cop to stumbling into marketing through property management, with zero formal training but a whole lot of curiosity, passion, and Google searches.
I talk about:
My backstory — and why nothing about it screams “marketing expert” (until it did)
How trying to become a fitness influencer and then a mom influencer led me to fall in love with content creation
What I’ve learned from teaching agents how to use marketing to grow their business
Why this podcast exists — and how it’s going to make marketing feel easier, more fun, and actually doable for you
If you’ve ever felt like you’re “not a marketing person” — I made this for you.
Why you don’t need a marketing degree to crush it online
How I self-taught everything I know and built my confidence from scratch
The real reason most agents avoid marketing — and how to shift that
What to expect from future episodes of The Social Edit
If this episode inspired you or made you feel seen, I’d love to hear from you!
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