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The Smart Play: Social Media and Personal Branding
Joseph Rudd
26 episodes
2 hours ago
Wisdom and war stories from the most talented people in social media and personal branding.
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Marketing
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All content for The Smart Play: Social Media and Personal Branding is the property of Joseph Rudd and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Wisdom and war stories from the most talented people in social media and personal branding.
Show more...
Marketing
Business
Episodes (20/26)
The Smart Play: Social Media and Personal Branding
#26 Building a newsletter business: Adam Biddlecombe

Adam Biddlecombe is the Founder of the popular AI newsletter Mindstream.


In this episode of The Smart Play podcast, Adam gives us an inside look into what it takes to start and grow a newsletter business.


Social Media: Joseph on LinkedIn:

https://www.linkedin.com/in/josephrudd/

Adam on LinkedIn: https://www.linkedin.com/in/adam-bidd/

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2 years ago
30 minutes 49 seconds

The Smart Play: Social Media and Personal Branding
#25 Building your dream life and business: Lara Acosta

Lara Acosta is a personal branding speaking and consultant who has taken LinkedIn (and the personal branding industry) by storm.


In less than 18 Months she has amassed more than 90K followers, growing her business (LA Digital), had multiple Forbes features, and has been ranked as the number 1 person to follow on LinkedIn for personal branding.


During this episode of The Smart Play, Lara shares her biggest lessons from building her business and shares a number of tips on building your own personal brand online.


Social Media:


Joseph on LinkedIn: https://www.linkedin.com/in/josephrudd/

Lara on LinkedIn: https://www.linkedin.com/in/laraacostar/

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2 years ago
25 minutes 48 seconds

The Smart Play: Social Media and Personal Branding
#24 The power of personal branding: Nigel Thomas

Nigel Thomas is the CEO of Alpha Inbound (A Facebook and TikTok advertising agency). He's also an advocate of personal branding and has used his online presence to drive leads and attract talent for his businesses.


During this episode of The Smart Play, Nigel shares experience and insights on personal branding and business growth.


Social Media:


Joseph on LinkedIn: https://www.linkedin.com/in/josephrudd/

Nigel on LinkedIn: https://www.linkedin.com/in/nigelthomas-ai/

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2 years ago
24 minutes 55 seconds

The Smart Play: Social Media and Personal Branding
#23 Master LinkedIn in 40 minutes: Ryan Musselman

Ryan Musselman is a Ghostwriter and Content Strategist who helps Founders and Creators thrive on LinkedIn through his company Parade Studio. During this episode of The Smart Play, we discuss the value of LinkedIn and Ryan shares some of his most valuable tips on strategy and copywriting. Social Media: Joseph on LinkedIn: https://www.linkedin.com/in/josephrudd/ Ryan on LinkedIn: https://www.linkedin.com/in/rmuss/

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2 years ago
40 minutes 11 seconds

The Smart Play: Social Media and Personal Branding
#22 How to lanch a digital product: Niall Ratcliffe

Niall Ratcliffe is the Co-Founder of and CEO of Ratcliffe Brothers, a marketing agency helping 7+ figure businesses drive leads through storytelling.


During this episode of The Smart Play, we talk about the importance of story-driven marketing, and how to nail the launch of a digital product.


Social Media:


Joseph on LinkedIn: https://www.linkedin.com/in/josephrudd/

Niall on LinkedIn: https://www.linkedin.com/in/niall-ratcliffe/

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2 years ago
33 minutes 4 seconds

The Smart Play: Social Media and Personal Branding
#21 Marketing advice from a personal brand and business coach: Grace Lancer

Grace Lancer is a personal branding and business coach that helps "rebel biz owners create droolworthy offers". During this episode of the podcast, Grace and I talk about the challenges of personal branding, how to inject your personality into your online presence, and how to drive sales for your business (without being dull). Social Media: Joseph on LinkedIn: https://www.linkedin.com/in/josephrudd/ Grace on LinkedIn: https://www.linkedin.com/in/gracelancer/

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2 years ago
33 minutes 25 seconds

The Smart Play: Social Media and Personal Branding
#20 Life lessons and social media: Mariya Spektor

Mariya Spektor is the Director of Content at the global social media agency, social chain.


During this episode of the podcast, Mariya shares the story of how she got into social media, how she got into her role as the Director of Content, and her thoughts on social media and personal branding.


Social Media:


Joseph on LinkedIn: https://www.linkedin.com/in/josephrudd/

Mariya on LinkedIn: https://www.linkedin.com/in/mariyaspektor/

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2 years ago
35 minutes 26 seconds

The Smart Play: Social Media and Personal Branding
#19 Start making content that gets you noticed: Thomas Strider

Thomas Strider is a personal brand and online business coach who helps people create high-ticket offers and position their personal brand to effectively sell those offers.


During this episode of the podcast, Thomas shares the story of how he got into coaching and breaks down some of his biggest lessons in content, marketing, and social media.


Social Media:


Joseph on LinkedIn: https://www.linkedin.com/in/josephrudd/

Thomas on LinkedIn: https://www.linkedin.com/in/thomaskstrider/

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2 years ago
30 minutes 36 seconds

The Smart Play: Social Media and Personal Branding
#18 Going from Freelancer to Director: Sophie Miller

Sophie Miller is the Founder and Director of Pretty Little Marketer, a global community with more than 350K followers across social media.


During this episode of the podcast, Sophie shares how she went from redundancy to building one of the most popular social media communities on LinkedIn and Instagram.


She also gives us a few best practices as a social media manager and provides timeless insights on freelancing and entrepreneurship.


If you enjoy this episode, then be sure to subscribe and check out the rest of the podcast!


Social Media:


Joseph on LinkedIn: https://www.linkedin.com/in/josephrudd/

Sophie on LinkedIn: https://www.linkedin.com/in/sophiealicemiller/

Pretty Little Marketer on LinkedIn: https://www.linkedin.com/company/prettylittlemarketer/

Pretty Little Marketer on Instagram: https://www.instagram.com/prettylittlemarketer/

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2 years ago
39 minutes 41 seconds

The Smart Play: Social Media and Personal Branding
#17 Driving business with LinkedIn: Tim Hanson

Tim Hanson is a Founder and SEO content strategist that actively shares content tips, tricks, and insights on LinkedIn.

In doing so, he has built a following of more than 25K and now generates nearly 100% of his business through the platform. During the episode, we got talking about: - How Tim got started in SEO - The importance of great client relationships - The value of LinkedIn - Keeping personal branding personal I hope you enjoy. Tim Hanson on LinkedIn: https://www.linkedin.com/in/tihanson/ Joseph Rudd on LinkedIn: https://www.linkedin.com/in/josephrudd/

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2 years ago
34 minutes 4 seconds

The Smart Play: Social Media and Personal Branding
#16 How to approach LinkedIn in 2023: Naida Allen

Naida Allen is a LinkedIn Ghostwriter and Consultant that specializes in helping female entrepreneurs build their personal brand on the platform.


During the episode, we got talking about:


- How Naida became a Ghostwriter
- Why it's not too late to start growing on LinkedIn
- The dangers of comparing yourself to other people
- Why you should take some advice with a bucket of salt


This was pesonally one of my favorite episodes so far.

I hope you enjoy.


Naida Allen on LinkedIn: https://www.linkedin.com/in/naida-allen/
Joseph Rudd on LinkedIn: https://www.linkedin.com/in/josephrudd/

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2 years ago
30 minutes 23 seconds

The Smart Play: Social Media and Personal Branding
#15 Favikon and the rise of creator rankings: Jeremy Boissinot [Social Media]

Jeremy Boissinot is a serial entrepreneur and the Founder of Favikon; a creator ranking platform that helps people and brands identify niche influencers. During the episode, we got speaking about: - Jeremy's career and background before Favikon - How Favikon came to be - Why creator rankings are important - How creators can use Favikon to create better content As always, it was a lot of fun recording this episode. And I hope you enjoy. Favikon: https://www.favikon.com/

Jeremy Boissinot on LinkedIn: https://www.linkedin.com/in/jeremyboissinot/

Joseph Rudd on LinkedIn: https://www.linkedin.com/in/josephrudd/

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2 years ago
22 minutes 47 seconds

The Smart Play: Social Media and Personal Branding
#14 Building The Marketing Millenials to over 700K followers: Daniel Murray [Social Media]

Daniel Murray is the Owner and Founder of Marketing Millenials; a media company with over 700K followers on social media, a Top 10 podcast, and over 100K newsletter subscribers. During this episode of The Smart Play, Daniel shares his biggest lessons from building Marketing Millenial and growing a huge social following. He also reflects on the things that he might have done differently if he were to start again and talks about how he has leveraged his personal brand. Time Stamps: 0:00 Intro 1:45 The Start of Marketing Millenials 2:45 Launching a podcast 5:05 Being an early adopter on LinkedIn 7:38 Finding the right social channel 9:28 Growing Marketing Millenials on social 10:54 Start with one channel 12:16 The right way to use social media 17:50 When to add new channels 20:35 How to build a profitable following 27:10 Why you should start building a personal brand Social Media: Joseph Rudd on LinkedIn:⁠⁠ ⁠https://www.linkedin.com/in/josephrudd/⁠ Daniel Murray on LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ The Marketing Millenials Newsletter: https://workweek.com/discover-newsletters/marketing-millennials/ The Marketing Millenials on Spotify: https://open.spotify.com/show/6dml5ovbOmInvsZta2WxI8 The Marketing Millenials on Apple:https: //podcasts.apple.com/us/podcast/the-marketing-millennials/id1527434899

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2 years ago
30 minutes 7 seconds

The Smart Play: Social Media and Personal Branding
#13 Building a 15-person agency in less than 3 years: Sam Winsbury [Personal Branding]

Sam Winsbury is the Founder of Kurogo; a personal branding agency based in the UK. 


During the episode, we got talking about: 


- How Sam got started in personal branding 

- How he scaled the business to a team of 15 people 

- The importance of good mentors 

- Sam's top tips for anyone looking to build their personal brand


Kurogo: https://www.kurogo.co.uk/

Sam Winsbury on LinkedIn: https://www.linkedin.com/in/sam-g-winsbury/

Joseph Rudd on LinkedIn:⁠ ⁠https://www.linkedin.com/in/josephrudd/⁠

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2 years ago
25 minutes 16 seconds

The Smart Play: Social Media and Personal Branding
#12 Making video content for LinkedIn: Julius Bieliauskas [Personal Branding]

Julius Bieliauskas is a LinkedIn Strategist and Consultant with more than 5 years experience as a content creator, and a background in video marketing.


During this week’s episode, we got speaking about:

- Getting started with Personal Branding

- The rise of video on LinkedIn 

- How to make high-quality video

- The fundamentals of good content

- The importance of a strong community


I found this chat super insightful, and I hope you enjoy it.


Julius Bieliauskas on LinkedIn: https://www.linkedin.com/in/julius-bieliauskas/

Joseph Rudd on LinkedIn: ⁠https://www.linkedin.com/in/josephrudd/

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2 years ago
40 minutes 20 seconds

The Smart Play: Social Media and Personal Branding
A dream job in Marketing: Arielle Berlinsky

In this episode, I got speaking to the wonderful Arielle Berlinsky about her role as a Social Media Coordinator at Delta Vacations.
During the podcast, we discussed:
- Starting your career in Marketing
- Finding the right role for you
- The importance of networking
- How to do social media (the right way)
It was a lot of fun having Arielle on the show. And as always, I hope you enjoy.
Follow Arielle Berlinsky on LinkedIn: https://www.linkedin.com/in/arielle-berlinsky/
Follow Joseph Rudd on LinkedIn: https://www.linkedin.com/in/josephrudd/

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2 years ago
27 minutes 39 seconds

The Smart Play: Social Media and Personal Branding
Doubling sales accepted leads in 3 months: Andrew Bolis

Andrew is a Fractional CMO and Business Growth Consultant with 15+ years experience in Marketing. In this Episode of The Smart Play podcast, I got talking to Andrew Bolis about his three step approach to doubling sales accepted leads.


You can get in contact with Andrew, on LinkedIn at https://www.linkedin.com/in/andrewbolis/


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2 years ago
29 minutes 2 seconds

The Smart Play: Social Media and Personal Branding
Inside the mind of a Fractional CMO: Mark Evans

Mark Evans is a former journalist, turned marketing strategist and fractional CMO.


During this episode of the Podcast, Mark and I discussed how the role of a Fractional CMO fits into the wider marketing landscape. We also got talking about one of his specialities 'positioning' and rounded things out with a few thoughts on AI. It was a pleasure to have Mark on the show, and as always, I hope you enjoy.

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2 years ago
36 minutes 45 seconds

The Smart Play: Social Media and Personal Branding
How Semrush win with Email: Olga Denisova

In Episode 8 of The Smart Play Podcast, I got speaking to Olga Denisova about some of the incredible results that she, and the team at Semrush have had from Email Marketing.


Olga is the VP of Global Marketing at Semrush. She has more than 14 years experience as a marketer and now shares some of here incredible insights every week, on LinkedIn. Enjoy.

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2 years ago
30 minutes 29 seconds

The Smart Play: Social Media and Personal Branding
Managing small marketing teams: Drew Brucker

In this episode, Drew Brucker shares his tips on managing a small marketing team in a fast paced environment.


Drew is the VP of growth at LASSO, and a SaaS GTM leader that shares daily tips and productivity hacks on LinkedIn. Throughout our chat, he breaks down everything from career progression to team management, and gives some super practical advice along the way.

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2 years ago
33 minutes 49 seconds

The Smart Play: Social Media and Personal Branding
Wisdom and war stories from the most talented people in social media and personal branding.