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The Smart Communications Podcast
Big Duck
189 episodes
3 days ago
The Smart Communications Podcast helps busy nonprofit leaders build their communications skills and develop their organization’s voice. Every episode shares insights and practical tips to help you leverage strategic communications to advance your nonprofit’s mission.
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Non-Profit
Business,
Marketing,
Government
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All content for The Smart Communications Podcast is the property of Big Duck and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The Smart Communications Podcast helps busy nonprofit leaders build their communications skills and develop their organization’s voice. Every episode shares insights and practical tips to help you leverage strategic communications to advance your nonprofit’s mission.
Show more...
Non-Profit
Business,
Marketing,
Government
Episodes (20/189)
The Smart Communications Podcast
Episode 188: How can you grow midlevel donors?

What is a midlevel donor, and how do organizations define that? Farra Trompeter, co-director, is joined by Alia McKee, principal at Sea Change Strategies, to explore how nonprofits can engage midlevel donors and offer strategies on how to segment effectively, steward with intention, and recognize the long-term value of these supporters.

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2 weeks ago
20 minutes 55 seconds

The Smart Communications Podcast
Episode 187: How can you shape your AI brand footprint?

How does AI perceive your nonprofit brand? Farra Trompeter, co-director, is joined by George Weiner, founder and chief whaler at Whole Whale, to explore “AI brand footprints” and how to proactively shape your visibility in tools like ChatGPT and Google’s AI search. They explore how traditional SEO is shifting and what you can do to revisit your content strategy.

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3 weeks ago
18 minutes 32 seconds

The Smart Communications Podcast
Episode 186: How should your nonprofit approach crisis communications?

When a crisis emerges, how should your nonprofit respond? Farra Trompeter, co-director, is joined by Joanna Brody, founder and president of Brody PR, to explore how nonprofits can prepare and navigate crises with strategy, empathy, and impact.

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1 month ago
22 minutes 49 seconds

The Smart Communications Podcast
Episode 185: How can you approach AI with an equity lens?

Are you curious about using AI without compromising your values? In this episode, Farra Trompeter, co-director, chats with Meena Das, founder of Namaste Data, to unpack findings from the AI Equity Project and offer practical advice for nonprofits navigating this evolving technology.

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1 month ago
25 minutes 7 seconds

The Smart Communications Podcast
Episode 184: Should your organization consider a merger?

What happens when two mission-aligned nonprofits decide to merge? Farra Trompeter, co-director, chats with Idealist’s founder and executive director, Ami Dar, about their recent merger with VolunteerMatch—and what other orgs can learn from it.

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2 months ago
24 minutes

The Smart Communications Podcast
Episode 183: How can you break free from being busy?

Are you constantly busy but never feel accomplished? Farra Trompeter, co-director, and Kishshana Palmer, author, discuss Kishshana’s book, Busy Is a Four-Letter Word: A Guide to Achieving More by Doing Less, what it means to work smarter, not harder, and offer practical insights for how personal development is professional development

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2 months ago
30 minutes 5 seconds

The Smart Communications Podcast
Episode 182: How can you build resilient nonprofit organizations and teams?

Resilience isn’t just a buzzword—it’s essential for nonprofit success. Farra Trompeter, co-director, and Peter Heller, founder of Heller Fundraising Group, explore what it means when staff are resilient and supported, and how leaders can support their teams, adapt to change, and fundraise for a strong future.

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3 months ago
18 minutes 50 seconds

The Smart Communications Podcast
Episode 181: How do we foster healthy group participation?

Healthy participation is a process not an outcome. How do we create spaces where everyone feels valued and engaged? Sarita Joseph, director of accounts, and Josh Kelley, senior account manager, explore the importance of this topic and share practical tips to enhance collaboration, inclusivity, and effectiveness in nonprofit settings.

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3 months ago
16 minutes 16 seconds

The Smart Communications Podcast
Episode 180: Is it time to reboot your communications strategy?

Is it time to reboot your nonprofit’s communications strategy? In this episode, Kivi Leroux Miller, founder and CEO of the Nonprofit Marketing Guide, and Farra Trompeter, co-director, discuss the latest nonprofit communications trends, the need to focus, evolve, and reflect on approaches, challenges staff face, and why nonprofits may need to reboot their communication strategy.

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4 months ago
22 minutes 11 seconds

The Smart Communications Podcast
Episode 179: How can a language guide help your nonprofit?

Language shapes how nonprofits connect, engage, and drive impact. Ally Dommu, director of service development, and Ryan Gerhard, copy director, explore why a language guide is helpful, how it differs from a brand guide, and the steps needed to create one.

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4 months ago
17 minutes 30 seconds

The Smart Communications Podcast
Episode 178: How can values strengthen your organization?

Is it the right moment to update your organization's values? Brenda Perez, Senior Account Manager, and Claire Taylor Hansen, co-director, explore how values can unify teams and organizations, guiding both internal culture and external communication. They share tips to create meaningful values that reflect your mission and spark alignment, whether you’re in a nonprofit, worker-owned cooperative, or other organization with shared beliefs.

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5 months ago
19 minutes 14 seconds

The Smart Communications Podcast
Episode 177: How can you engage your community with campaigns?

Farra Trompeter, co-director, talks with Nicholas Bruneau, communications consultant and author of Engage with Impact. Together, they explore how nonprofits can use the AGILE framework to create effective campaigns, deepen community engagement, and drive real-world change. They share actionable tips for nonprofits to foster collaboration, and turn social media followers into active partners.

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5 months ago
20 minutes 18 seconds

The Smart Communications Podcast
Episode 176: How do you plan and communicate about leaving an organization?

Is succession and continuity planning a standard practice in your organization? Farra Trompeter, co-director, joins Sarah Durham, founder of Big Duck, to explore why it’s smart for executive directors and senior leaders to plan their eventual departures. They discuss the key factors that influence decisions to leave, strategies for communicating exit plans effectively, and how to approach thoughtful, phased succession planning that ensures organizational stability.

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6 months ago
22 minutes 57 seconds

The Smart Communications Podcast
Episode 175: Should the media be an audience for your brand?

Media coverage can expand a nonprofit’s reach, but with limited resources, it can be hard to know where to invest. In this conversation, Ally Dommu, director of service development, and Michelle Behar, senior strategist, explore practical tips for nonprofits to evaluate if media outreach is worth the investment and share strategies on building relationships with journalists, measuring impact, and more.

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7 months ago
21 minutes 43 seconds

The Smart Communications Podcast
Episode 174: How can nonprofit leaders build strong organizations?

Farra Trompeter, co-director, is joined by David Rhode to discuss his book, Passion Isn't Enough: A Practical Guide for Nonprofit Leaders. They explore strategies and actionable steps that executive directors, CEOs, senior staff, and board members can take to strengthen and grow their organizations.

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7 months ago
15 minutes 59 seconds

The Smart Communications Podcast
Episode 173: How can you use AI for strategic communications?

How is artificial intelligence reshaping the nonprofit landscape? Alexandra M. Merceron, executive vice president at RUBENSTEIN, joins Farra Trompeter, co-director, to explore the impact of artificial intelligence on nonprofits. They discuss emerging themes, risks, ethical concerns, how to navigate AI’s challenges, available safeguards, and three key implications AI has on nonprofit communications.

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7 months ago
22 minutes 6 seconds

The Smart Communications Podcast
Episode 172: What is the role of fundraisers in creating social change?

What lessons do fundraisers need to learn and unlearn? Farra Trompeter, co-director, is joined by Mari Eva Mendes, chief development officer at LEAP and founder and principal of MEM Consulting, to discuss the role of fundraisers and the need to challenge problematic practices. They also explore how to partner with donors to honor their investments and ensure that their resources are contributing to systemic change.

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8 months ago
20 minutes 14 seconds

The Smart Communications Podcast
Episode 171: How can you start treating donors as partners?

Fundraising can involve communicating to people with wealth or power with uneven dynamics. Farra Trompeter, co-director, is joined by Emily Bishop Runeari, founder of EBR Consulting, about how to shift conversations with donors to a more partnership-oriented approach, and ways you can educate groups of prospects and donors.

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8 months ago
15 minutes 9 seconds

The Smart Communications Podcast
Episode 170: How can you conduct marketing and fundraising ethically?

Doing fundraising and communications work more mindfully requires us to move at a slower pace, ask multiple people for feedback, and truly listen to what's being shared. Farra Trompeter, Co-Director, is joined by Karen Lundgard, Interim Chief Executive Officer for Girl Scouts of Greater New York, Lindsey Cosgrove, Chief of Staff at Greenwich House, and Sasha Prado, CFRE, Senior Manager of Major Gifts at Robin Hood, to chat about their work with Girl Scouts of Greater New York's Troop 6000. They share tools and processes to address problematic language and images in marketing and fundraising contexts.

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9 months ago
33 minutes 42 seconds

The Smart Communications Podcast
Episode 169: How can you plan an inclusive and welcoming project?

Integrating inclusive practices into your projects leads to better outcomes. Farra Trompeter, co-director, is joined by account managers Josh Kelley, and Brenda Perez to discuss how to create stronger and welcoming projects from the outset. They share insights on ways to keep engagement and offer strategies for measuring success through an inclusive perspective.

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9 months ago
28 minutes 39 seconds

The Smart Communications Podcast
The Smart Communications Podcast helps busy nonprofit leaders build their communications skills and develop their organization’s voice. Every episode shares insights and practical tips to help you leverage strategic communications to advance your nonprofit’s mission.