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The Small But Mighty Marketing Podcast
Josh Becerra & Shinhee Son
67 episodes
8 months ago
Send us a text How important is psychological safety in driving your team’s success? In this episode, Josh Becerra and Heather Boschke dive into why a safe environment is crucial for creativity, collaboration, and problem-solving within marketing teams. We cover: - The impact of psychological safety on team performance - How fear of failure holds back innovation - Steps to create a culture of trust and learning - Why great marketing requires a safe space to take risks Tune in to discover ...
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Marketing
Business,
Entrepreneurship
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Send us a text How important is psychological safety in driving your team’s success? In this episode, Josh Becerra and Heather Boschke dive into why a safe environment is crucial for creativity, collaboration, and problem-solving within marketing teams. We cover: - The impact of psychological safety on team performance - How fear of failure holds back innovation - Steps to create a culture of trust and learning - Why great marketing requires a safe space to take risks Tune in to discover ...
Show more...
Marketing
Business,
Entrepreneurship
Episodes (20/67)
The Small But Mighty Marketing Podcast
The Real Power of Psychological Safety in Marketing Teams - Small But Mighty Marketing Podcast Ep 9
Send us a text How important is psychological safety in driving your team’s success? In this episode, Josh Becerra and Heather Boschke dive into why a safe environment is crucial for creativity, collaboration, and problem-solving within marketing teams. We cover: - The impact of psychological safety on team performance - How fear of failure holds back innovation - Steps to create a culture of trust and learning - Why great marketing requires a safe space to take risks Tune in to discover ...
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10 months ago
32 minutes

The Small But Mighty Marketing Podcast
From Burnout to Balance: Lessons in Career Reinvention - Small But Mighty Marketing Podcast Ep 8
Send us a text What if your path to career success is also leading you to burnout? In this episode, hosts Josh Becerra and Colleen Kranz explore building a fulfilling career without sacrificing balance. We cover: - How career burnout affects even the most ambitious professionals - The impact of aligning personal and business values - Practical steps to reinvent your career path - How to set goals that actually matter to you If you're ready to turn career burnout into a journey toward bala...
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11 months ago
30 minutes

The Small But Mighty Marketing Podcast
Is Your Digital Marketing Agency Keeping You in the Dark? - Small But Mighty Marketing Podcast Ep 7
Send us a text Is your agency keeping you in the dark? Join Josh Becerra and Shinhee Son as they talk about the problems that come up when agencies aren’t open with clients. Miscommunication and lack of details can quickly ruin progress. In this episode, we cover: - Why transparency matters in agency-client relationships - How not having access to your data can slow you down - Easy ways to improve accountability and communication - Warning signs to look for with your agency partner Check ...
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12 months ago
30 minutes

The Small But Mighty Marketing Podcast
Why Most Agency Client Relationships Fail - Small But Mighty Marketing Podcast Ep 6
Send us a text Join hosts Josh Becerra and Shinhee Son as they discuss why many digital marketing agency-client relationships aren't working and how to fix them. Imagine working with an agency only to realize you're not on the same page. We cover: Why agency-client relationships often failCommon mistakes that lead to misunderstandingsHow to improve communication and trustSimple steps to build stronger partnerships 🎧 Tune in to learn how to keep your data under control! Find other ways to lis...
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1 year ago
42 minutes

The Small But Mighty Marketing Podcast
Stop Letting Data Own You - Small But Mighty Marketing Podcast Ep 5
Send us a text Join hosts Josh Becerra and Shinhee Son as they discuss the real impact of broken analytics. Imagine reporting on your revenue, only to find that it all drops to zero after an update. We discuss: Why analytics often fail during migrations Common mistakes marketers make with tracking How to get alignment on your KPIs with leadership The steps to building a reliable source of truth 🎧 Tune in to learn how to keep your data under control! Explore more content from leaders ...
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1 year ago
45 minutes

The Small But Mighty Marketing Podcast
Finding Purpose, Hidden Talents, and Boosting Energy with Laura King
Send us a text In this episode of the Small But Mighty Marketing Podcast, we chat with Laura King from Skywater Search Partners about cracking the code to solving customer problems. We'll uncover why asking the right questions is crucial and how to avoid spreading your efforts too thin. Laura shares her thoughts on the power of psychological safety, passion, and perseverance in marketing leadership. Plus, we dive into how a little risk-taking and some planned moments of dialogue can totally t...
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1 year ago
41 minutes

The Small But Mighty Marketing Podcast
How to Fully Commit to Your Marketing Strategy EP61
Send us a text Today, we're talking about how to do things the right way and how to fully commit to your marketing strategy. Discussing topics like ICP research, marketing budgets, educating stakeholders, Explore more content from leaders in the marketing community on our podcast. Or visit our blog to find more digital marketing tips and ideas. Want to learn more about Augurian? Reach out to speak with an Augur today about your marketing strategy and digital advertising performance.
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1 year ago
32 minutes

The Small But Mighty Marketing Podcast
Alignment, Accountability, and Agency Responsibility
Send us a text In this episode, Shinhee Son and Josh Becerra explore how to achieve company alignment beyond just focusing on keywords. They delve into the dynamics of agency-client relationships, emphasizing the importance of high accountability for a successful partnership. Plus, Josh explains what he considers an "expensive order taker" and why it's something to avoid. Explore more content from leaders in the marketing community on our podcast. Or visit our blog to find more digital market...
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1 year ago
36 minutes

The Small But Mighty Marketing Podcast
Small But Mighty Marketing Teams: Podcast Evolution
Send us a text Podcast Update - moving from "How I Work" to "Small But Mighty." Josh Becerra and Shinhee Son share insights on ways to prioritize learning over metrics and connect digital marketing to your business’s bottom line. This episode discussion revolves around the importance of having a structured framework for marketing, highlighting strategy, process, data, and communication as key components. The hosts emphasize the value of building confidence within marketing teams by setting c...
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1 year ago
29 minutes

The Small But Mighty Marketing Podcast
Freelance, Consultant, or Fractional CMO? Mastering Marketing: EP58 W/ Terra L. Fletcher
Send us a text Terra emphasizes the pivotal role of communication and collaboration between marketing and sales teams, highlighting their significance in driving effective lead generation and customer engagement. Moreover, Terra's advice on selecting external vendors underscores the importance of aligning expertise, values, and organizational goals. Ultimately, the discussion provides invaluable insights for marketers striving for success in today's competitive landscape. Some key pieces of a...
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1 year ago
26 minutes

The Small But Mighty Marketing Podcast
2024 The Era of Disruption: EP57 W/ Debbie Schwake
Send us a text Full Interview and Transcript: Welcome to our latest How I Work episode featuring Debbie Schwake and Josh Becerra! In this insightful discussion, we delve into the challenges of leadership amidst disruption, exploring topics such as generational behaviors, organizational vision, and effective marketing strategies. Debbie shares her expertise from the recent "Mastering Chaos" networking event, emphasizing the importance of understanding and adapting to diverse generational expe...
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1 year ago
25 minutes

The Small But Mighty Marketing Podcast
A Fractional CMO's Guide to Business Growth: EP56 W/ Barb Bertsch (Authentic)
Send us a text Barb Bertsch from Authentic sits down with Josh Becerra in episode 56 of How I Work. Barb is a Fractional CMO with over 20 years of experience in the marketing industry. She emphasizes the value of collaboration and learning from other marketing professionals. At the core, she highlights the holistic nature of marketing and it's role in driving revenue. Barb discusses the foundational elements of marketing, including the customer journey and the use of AI. She also provides gui...
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1 year ago
26 minutes

The Small But Mighty Marketing Podcast
Business Partnership Alignment Both Internally and Externally EP55: An Interview W/ Wendy Sorquist
Send us a text Podcast Interview and Transcript: https://augurian.com/how-i-work-wendy-sorquist/ In episode 55, Josh Becerra interviews Wendy Sorquist, the Director of Marketing over at Blaine Brothers, Inc who shares her wealth of experience and wisdom with us. Wendy's journey is a testament to the power of strategic thinking, innovation, and effective leadership in the ever-evolving landscape of marketing - all while valuing relationship building and collaboration along the way. Wendy sha...
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1 year ago
25 minutes

The Small But Mighty Marketing Podcast
Mastering Demand Gen: ‘How I Work’ EP54 w/ Stephanie Alles (Uponor)
Send us a text Full episode at: https://augurian.com/blog/how-i-work-stephanie-alles/ In this episode, join Josh Becerra and Steph Alles, the Director of Demand Generation at Uponor, as they dive into topics like demand generation, content marketing, and navigating challenges in the B2B manufacturing space. Steph shares insights on building a marketing function from the ground up, managing global teams, and the importance of relationships in agency partnerships. Discover thought-provok...
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1 year ago
18 minutes

The Small But Mighty Marketing Podcast
Am I Empowering or Micromanaging? EP53 W/ Jennifer Jones, CMO
Send us a text Full podcast and transcript: https://augurian.com/blog/how-i-work-jennifer-jones/ Jennifer Jones, VP of Marketing at TIDI Products LLC, draws from her two-decade medical devices career in a compelling interview. She highlights her passion for leadership development, advocating team empowerment. In episode 53 of "How I Work," Jennifer candidly explores her unconventional journey, emphasizing the value of career "stumbles." The discussion extends to team management intricacies,...
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1 year ago
32 minutes

The Small But Mighty Marketing Podcast
Discovering Your Passion: Journey from Corporate to Freedom | EP52 W/ Heather Boschke
Send us a text In episode 52 of "How I Work," host Josh Becerra interviews Heather Boschke, a strategic marketing leader with over 20 years of experience that spans Fortune 20 companies to nonprofit organizations. In 2021, she left the corporate world and started her own marketing organization called Vogel Venture with the mission to help small organizations drive growth and engagement, regardless of team size or budget.. HOW I WORK, EPISODE 52 WITH HEATHER BOSCHKE This episode is an illumi...
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2 years ago
23 minutes

The Small But Mighty Marketing Podcast
Building a Life of Purpose, Resilience, and Growth: EP51 W/ Colleen Kranz
Send us a text In Episode 51 of "How I Work," host Josh Becerra delves into an enlightening conversation with Colleen Kranz, a dynamic and innovative strategic marketing and growth leader. Colleen's career journey serves as an inspiring testament to the pivotal role of resilience, purpose, and meaningful connections in achieving professional success. Throughout this engaging episode, Colleen shares profound insights highlighting the transformative impact of leveraging individual strengths and...
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2 years ago
29 minutes

The Small But Mighty Marketing Podcast
Unlocking Success: Susan Rylances's Key Insights for Business Growth EP50
Send us a text Josh Becerra from Augurian interviews Susan Rylance, a business marketing growth strategist with a track record of helping SMBs and Fortune 500 companies build their marketing and digital teams. Susan's expertise has empowered businesses to focus on their overarching strategies and goals while maximizing revenue and profitability. Discover Key Takeaways: - How Susan's early experiences in retail management shaped her approach to customer service and team leadership - Insights ...
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2 years ago
25 minutes

The Small But Mighty Marketing Podcast
Unlocking Leadership Wisdom: Dena Mayne's Journey from 3M to Keystone EP49
Send us a text Full blog and podcast: https://hubs.la/Q01N4jJ40 In this episode of How I Work, our host, Josh Becerra from Augurian, sits down with Dena Mayne, the Chief Operating Officer of Keystone Group International. Prior to her role at Keystone, Dena enjoyed a remarkable 25-year career in large corporate environments, including renowned companies like 3M and Ecolab. Her passion for leadership development and innovation led her to her current position. Dena shares her experiences worki...
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2 years ago
26 minutes

The Small But Mighty Marketing Podcast
Career Coach Shares: From Debt to Millions Ep48 W/ Jeanne Omlor
Send us a text In this exclusive interview, Josh Becerra meets with Jeanne Omlor, a business strategist and online coach. At 54, she turned her life around, going from a single parent in debt to organically creating a multi-million-dollar business in four years. Jeanne emphasizes the importance of soul-to-soul connection in networking and discusses the crucial role of mindset in achieving business success. Her story and advice are truly inspiring for entrepreneurs looking to succeed in the on...
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2 years ago
24 minutes

The Small But Mighty Marketing Podcast
Send us a text How important is psychological safety in driving your team’s success? In this episode, Josh Becerra and Heather Boschke dive into why a safe environment is crucial for creativity, collaboration, and problem-solving within marketing teams. We cover: - The impact of psychological safety on team performance - How fear of failure holds back innovation - Steps to create a culture of trust and learning - Why great marketing requires a safe space to take risks Tune in to discover ...