Send us a text Summary: Jeremy LaDuke, founder of Epic Nine, dives into the attention economy and why bold, memorable branding outperforms safe, copycat marketing. He explains how small businesses can set honest budgets, track what really matters, and build brand familiarity that drives conversion — even without perfect attribution. From Liquid Death’s creative risk-taking to networking tips for introverts, Jeremy shares practical lessons every entrepreneur can apply to grow with authenticit...
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Send us a text Summary: Jeremy LaDuke, founder of Epic Nine, dives into the attention economy and why bold, memorable branding outperforms safe, copycat marketing. He explains how small businesses can set honest budgets, track what really matters, and build brand familiarity that drives conversion — even without perfect attribution. From Liquid Death’s creative risk-taking to networking tips for introverts, Jeremy shares practical lessons every entrepreneur can apply to grow with authenticit...
Protecting Your Brand at All Costs: The Art of Food Entrepreneurship | Andrea & Derek Johnston
The Small Business Safari
1 hour
3 months ago
Protecting Your Brand at All Costs: The Art of Food Entrepreneurship | Andrea & Derek Johnston
Send us a text Derek and Andrea Johnston share their journey from enjoying a charcuterie board on their first date to founding The Gathering Board, a successful charcuterie business started during the pandemic. • Started business without formal planning after discovering no similar services existed in their area • Built their website in three days and received their first non-friend order while grocery shopping • Initially operated as a "bootleg" business until securing proper licensing and ...
The Small Business Safari
Send us a text Summary: Jeremy LaDuke, founder of Epic Nine, dives into the attention economy and why bold, memorable branding outperforms safe, copycat marketing. He explains how small businesses can set honest budgets, track what really matters, and build brand familiarity that drives conversion — even without perfect attribution. From Liquid Death’s creative risk-taking to networking tips for introverts, Jeremy shares practical lessons every entrepreneur can apply to grow with authenticit...
