Brought up by a single mother and grammar school-educated, Joe Seddon found himself with £200 left over from his student loan. He was confronted with a choice. Spend the money on a night out with friends in Leeds or put it to better use by investing it wisely. His choice of the latter decision has had a compound effect on the lives of thousands of other students. This is the story of how Joe's company, 'Zero Gravity', has helped thousands of students from disadvantaged backgrounds obtain a place at elite British universities, such as Oxford and Cambridge.