Running a business doesn’t have to feel like a constant uphill battle. When I started aligning my business with my natural energy, strengths, and true self, I found it became so much easier to show up, stay consistent, and actually enjoy the process. When you design your business to fit who you are - not what others expect or what someone else is doing - it becomes easier to show up, stay consistent, and enjoy the process.
Here are some practical ways to create a business that feels like a lovely extension of you!
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Ready to simplify your business? Start with these resources: https://www.marissaroberts.com/resources/
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Affiliate marketing is a fantastic way to add an extra income stream to your business without a tonne of effort after the initial set up.
Once your affiliate links are ready to go, they work quietly in the background, earning you extra money over time.
The beauty of affiliate marketing is its compounding potential - you can add links to your content now, and as your audience and following grows, so does your income.
Even better, you can go back and update older, high-performing content with affiliate links to give you an extra income boost there as well.
And I’m not just talking blog posts - there are plenty of clever places to incorporate your affiliate links in ways that benefit you and your audience too.
Here are my favourite ways to use affiliate links to maximise income and create more freedom in your business!
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So many entrepreneurs dream of a business that fuels both financial success and personal fulfilment. But often, the journey gets overshadowed by a constant to-do list and the pressure to be everything at once.
Reaching true profitability - mentally, emotionally, and financially - feels like a BIG goal!
But it’s possible to achieve it - the key lies in building a business that aligns with who you truly are, allowing you to honour your unique strengths and purpose while making every day profitable.
This is where my guest today steps in!
International business & life guide Mel McSherry helps inspired yet overwhelmed entrepreneurs honour their lives and become the architects of their own success.
Mel uses their spiritual gifts, as well as their 14+ years of business building experience, to slash entrepreneurs’ stress and bring their success to life! Using both Human Design in partnership with traditional business development tools, Mel coaches others on how they can connect to what they want, understand how they are designed to create what they want, and implement their strengths and strategies, so every day they are profitable– mentally, emotionally and financially.
Listen in as Mel and I talk about what Human Design is, how it can help you create a business that is profitable in more ways than one, and how Human Design and traditional business development tools can work well together!
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See more from Mel at their website, and on Instagram, LinkedIn and Facebook
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Ready to simplify your business? Start with these resources: https://www.marissaroberts.com/resources/
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Sales can feel nerve-wracking, especially when the idea of not converting the sale feels personal. But your sales numbers aren’t a reflection of your worth or value. They simply show how clearly your audience understands the value you bring, how your product or service can make a positive change, and how effectively you’re reaching the right people.
If selling is uncomfortable for you right now, we’re going to make that feel much better with some strategies to help you approach your sales with more confidence and ease.
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Mentioned in this episode:
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Ready to simplify your business? Start with these resources: https://www.marissaroberts.com/resources/
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Paid vs. organic marketing - which is better?
If you’re looking to grow your audience and attract high quality clients, you’ve likely asked yourself the same thing.
Paid advertising seems to promise quick results, but the tech can be confusing, it can eat up your budget fast, and it doesn’t always translate to long-term relationships.
Organic marketing is a great way to build trust and engage your audience in a natural, cost-effective way, helping you to expand your reach, boost brand visibility, drive engagement and nurture meaningful connections - without the high price tag.
My guest today has built their own product based business and now coaching business through organic marketing efforts and has grown their Instagram profile to more than 50 thousand followers and their email list to 45 thousand without ads.
Dylan Jahraus is a seasoned e-commerce entrepreneur with over 10 years experience, from corporate e-commerce to scaling e-commerce entrepreneurs. HerEtsy venture, quickly exceeded $1M in profit before expanding to Amazon and Shopify.
With her experience and insights, she now helps people recognise that even these days, they can still grow their audience organically without the help of ads, and I’m so excited to chat with her and find out how.
Listen in as Dylan and I talk about how to determine the right platforms to focus on for your audience, some best practices for growing your following organically, common mistakes people make when trying to grow their social media following, and Dylan's favourite techniques to convert social media followers into email subscribers!
See more from Dylan at her website, and on Instagram and Facebook
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I remember what it was like to be tapping away on my laptop at midnight while the rest of my family was asleep, burning myself out with my business, and I never want to go back to that!
I like my businesses to run as automated and as smooth as possible, I like a lot of down time, and I like to ENJOY my time on socials, not feel like it’s another big To Do I have to cross off on my list each day.
If your goal is to build a freedom-based business, all your social media strategy needs to focus on is connecting with people and helping them take a next step with you - in a way that feels easy and fun for you both.
So today I’m sharing the 3 things I focus on that give me great results and lots of freedom in my business, so you can see what that looks like and create your own version of it!
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Mentioned in this episode:
Effortless Sales: https://bit.ly/youreffortlesssales
Time-Saving templates for Business Owners Who Want More Freedom: https://bit.ly/time-saving-templates
Easy Emails: https://bit.ly/easyemailssystem
Kit (email automation): https://partners.convertkit.com/6ys36y0q2zx6
I'm an affiliate for Kit - if you sign up via my link, I receive a commission.
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Setting boundaries is one of the most empowering moves you can make as a business owner.
Not only do boundaries protect your time, energy, and focus, but they also ensure that you can deliver quality services to your clients without compromising your personal life or well-being.
Whether you're a consultant, coach, or freelancer, I have five boundaries I’m going to share with you today that will help you create a more balanced working experience while maintaining healthy client relationships!
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Mentioned in this episode:
Business Boosting Boundaries Resource
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Black Friday and Cyber Monday are on their way!
It’s a great opportunity to make a lot of money in a short time if you’re ready for it.
But prepping for it can feel like a huge job, and it can be hard to stand out in a sea of great offers.
I like to make the most of Black Friday and Cyber Monday with a couple of simple strategies that boost my income without adding too much workload.
Today, I’m sharing two ways you can do that!
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Mentioned in this episode:
Black Friday Success Toolkit: Contains strategy and templates for a successful BF / CM sale with less effort
Black Friday Deals: Created by Dama Jue, this resource shows you how to how to create a Black Friday deals page that updates itself using free tools.
(I’m an affiliate for Dama, so if you purchase via my link I receive a commission)
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Launching an online program can be an exciting, yet overwhelming process. But what if you could make sales before you even create the full course? That’s where pre-selling comes in. It’s a strategy that allows you to validate your program idea, gauge interest, and generate revenue upfront—all before investing time and effort into building the entire course.
There are lots of benefits to pre-selling:
🌟 You Can Validate Your Idea: Before spending weeks or months creating content, pre-selling allows you to test whether people are truly interested in your offer.
🌟 Generate Upfront Revenue: Pre-selling gives you a financial cushion to cover the costs of production or marketing before your course even launches.
🌟 Motivation and Commitment: Once you have paying students lined up, there’s added accountability to follow through and deliver.
🌟 Improve Your Offer: Early buyers can provide valuable feedback, helping you refine your content, delivery, or structure based on their needs.
Here’s a step-by-step guide on how to pre-sell your online program effectively!
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Mentioned in this episode: Time Saving Templates for Business Owners Who Want More Freedom: https://bit.ly/time-saving-templates
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My guest today can speak from first-hand experience about juggling work and family life, and how tricky that can be!
Many of us start our own business because we’re looking for more flexibility, the opportunity to work from home, around the kids and other personal commitments.
And while it’s certainly worth it, it’s not easy - especially in the first few years of building your business!
The pandemic and years since then have seen the rise of the “gig” economy, with more and more people turning to side hustles they could build alongside other work or family life.
We’re all familiar with companies like Uber, Door Dash, Sidekicker - all great options for making extra money. But not amazing in terms of training and support.
So either you go it on your own with your own business, or you go it on your own with your side hustle. Until now!
Susan Toft is the Founder and CEO of award-winning Australian mobile laundry service, The Laundry Lady - and her business model is shaking up the idea of the 'gig economy'.
The Laundry Lady is a great solution for those looking to run a business from home or those interested in 'side-hustles', with a smooth and simple business model and technology & innovations that can help and support you in scaling a business.
With a career spanning corporate marketing, event management, and project management, Susan first launched The Laundry Lady on the Gold Coast in 2012.
She has steered the business from $200K revenue to $6M in the past four years - continuing to grow despite cost of living pressures. Laundry Lady now has a team of 300+ contractors Australia wide and in 2023 broke into the New Zealand market.
Susan is a champion for women in the workplace, bringing time and flexibility back to mums, dads, career-changers and more with her innovative and market-leading independent contractor model.
Tune in as Susan and I chat about how her business model is shaking up traditional views on gig work, how she's leveraged technology to streamline operations and enhance the customer and contractor experience, the innovations she has implemented to scale The Laundry Lady successfully, and what's next for the business!
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See more from Susan at her website, and on Instagram, LinkedIn and Facebook
Save 20% on your laundry service with code MARISSA24
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If you're a service provider or coach, you know that the first impression you make with your clients is important. A smooth and efficient onboarding process sets the tone for your entire working relationship and can mean the difference between a loyal client and one who feels frustrated or unheard.
The onboarding process can be time-consuming, especially if you're doing everything manually. But these days, with the right systems in place, you can automate a lot of the process and it’s going to save you time and effort, take some of the stress away, and keep your clients happy at the same time.
Today we’re going to break down how you can create a streamlined, automated client onboarding process that runs smoothly without needing your constant attention.We’ll talk about the 6 key steps make an effective onboarding process, as we go through them I’ll mention some helpful tools for automating your client onboarding, and we’l also look at how to troubleshoot a few of the common hurdles that pop up when we try to automate the process - so you don’t have to worry about them!
Mentioned in this episode:
Time Saving Templates for Business Owners Who Want More Freedom: https://bit.ly/time-saving-templates
ConvertKit (Now Kit)
*Links are affiliate links
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Ready to simplify your business? Start with these resources: https://www.marissaroberts.com/resources/
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One of the most powerful things you can do as a business owner is learn from other people’s experience.
Not just the How To’s of what they do, but who they are, what they’ve lived through, where they started and what they learnt along their journey to success!
You get more of what you focus on, so I like to focus on the amazing positives that are out there. When I hear other people’s business journey stories I feel inspired, motivated, and excited about the potential I have to scale my business to new heights and design and life a life that I love!
You know those times when you meet someone and instantly click? That’s how I felt when I first met today’s guest and I think you’ll love hearing her entrepreneurial story.
Petia Kolibova-Burns is an abundance and biz coach who guides women to intuitively connect with their inner vision so they can experience personal and professional magnetism and become unapologetically abundant.
Her mission is to empower visionaries who are on the path to embody their fullest self-expression to soulfully expand into a quantum leap in all dimensions of their lives.
She built her 6-figure coaching business while in a toxic relationship with no self-confidence & always feeling like it was her job to meet others' expectations. She has now manifested her dream relationship & life, hosts transformational retreats around the world, has a beautiful baby girl and runs her business from sunny Las Vegas!
Petia is the perfect example of living life on your own terms, and finding and using the power within you to create an amazing business and life that aligns with your personal energy.Listen in as we talk about how she built her business to 6 figures, how to use your feminine energy to thrive in life and biz, how self-care influences the level of our success, and how to create overflow with strategies and energetics in your business!
See more from Petia at her website, and on Instagram, LinkedIn and Facebook
Get Petia’s Soulful Success Experience Home Study Course: https://soulfulsuccessexperience.com/
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I’ve been running my own businesses more than 12 years now, juggling them around family responsibilities and all the other life admin, and one of the things that’s always popped up for me is this feeling of being just a little bit behind, like I’m trying to keep up but never quite getting everything done.
I don’t think I’m alone there.
I’m really only just realising now that there’s not going to be a point where everything is done. That goal is realistically not achievable, so why was I putting that pressure on myself?
There will always be another project to work on, another load of washing to do.. that’s not me failing to keep up, that’s just life continuing on.
Lately my focus has shifted from how much I can get done, to how I feel when I’m getting things done. And that’s really helped to lighten my load.
I still want to be productive, but I want to take a more easeful approach to it. Here’s how I’m currently doing that!
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Ready to simplify your business? Start with these resources: https://www.marissaroberts.com/resources/
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As a coach, service provider, or course creator, you've likely poured hours and hours into building and working on your business already. And when you’re passionate about what you do, you’re fine with that!
But imagine how great it would be to be able to help more people and make more sales (and more money) while working less hours and having more freedom for the fun parts of life!
I love going to the movies when everyone else is at work or at school. I like spending Mondays with my mum going out for afternoon tea. I love reading books, doing puzzles, and diving down reality TV rabbit holes.
And I love not having to work at 11pm at night on my laptop anymore while the rest of my family is sleeping (which is what my business looked like at the very beginning when I almost burnt out after just a few months).
Working tirelessly in your business shouldn't be your end goal. You can create a business that works for you—one that scales easily, bringing in more clients and revenue without you working more hours.
Adding an online course to your business model is a great way to do this. Optimising your online course so that it sells more without you having to do more is even better!
So in this week’s podcast episode, I’m sharing five elements you can include in your online course that will not only deliver incredible value to your students but also help you make more sales and scale your business with less effort.
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Mentioned in this episode:
ThriveCart: One lifetime payment to sell and host unlimited online courses (affiliate link)
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Ready to simplify your business? Start with these resources: https://www.marissaroberts.com/resources/
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Today we’re diving deep into a topic that has the power to transform not just your bank account, but your entire life—financial wellness.
When you have a great relationship with money, you can manage your business and your life with more of a sense of control and confidence. Your money works for you, and the peace of mind you get from having your finances well organised as a business owner really helps to lift the typically invisible weight that so many female business owners carry around.
My guest is going to show you how improving your financial understanding and awareness can become your superpower, allowing you to step into the rest of your life with the confidence you deserve.!
Erin Davis helps women stay in control of their money so they can step into the rest of their life with confidence. She understands financial clarity is the key ingredient in moving their business from where it is now to where they want to go. As a qualified accountant with 30+ years’ experience, Erin has helped hundreds of businesses manage millions of dollars & become financially strong. But it’s not all about the numbers for Erin. She believes when you’re confident, you walk taller, smile more, jump at opportunities & feel amazing. Erin helps you to become the most confident woman in your work, money & play!
Listen in as Erin and I chat about why female business owners often struggle with money, the most common money stories Erin sees with female entrepreneurs and business owners, how to get the financial confidence we need so that our businesses can thrive, and the first step we can take towards making smart financial choices as business owners!
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Mentioned in this episode:
See more from Erin at her website, and on Instagram, LinkedIn and Facebook
Get Erin’s Financial Wellness Kick Starter Kit: https://www.erindavis.com.au/kickstart
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Hitting $10K months as a service provider sounds fantastic!
But how you get to that 10K can have a big impact on your wellbeing, especially when you're already balancing existing client work with personal life tasks like running a household, raising a family, you might already feeling stretched a little too thin.
The good news is, with some strategic planning, a little mindset work and a couple of time & effort saving hacks, you can absolutely reach those $10K months without working yourself into the ground. You just need to be smart with your time and set up your services in a way that supports your business goals and your lifestyle.
Today we're going to break it all down step by step. I'll show you how to work out your ideal client load, package your services like a pro, and pitch them with confidence. You'll have a solid plan for scaling your business and hitting those income goals without sacrificing your energy and wellbeing.
Ready? Let’s jump in!
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Mentioned in this episode:
Google Workspace: My digital calendar (affiliate link)
Book Like A Boss (affiliate link)
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Ready to simplify your business? Start with these resources: https://www.marissaroberts.com/resources/
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Let’s talk launches - do you love them or hate them?
Lots of business owners, coaches and course creators approach them with a mix of excitement (potential for great sales) and dread (it’s a ton of work and what if it doesn’t bring in the numbers we’re hoping for?)
Launches can feel quite overwhelming because there are typically a lot of moving parts to set up behind the scenes for something that runs for a short time.
I wasn’t a huge fan of big launches for my first few years in business because of that workload - we all know I like to keep things simple!
But I also love a puzzle, and found launches really interesting when I watched my entrepreneurial friends do them! And they really can bring in an incredible amount of revenue, so I had a go, kept at it, and once I learned a few tricks to make launches simpler and more manageable, they became such a handy tool, not just for bringing in great money but for growing and scaling my business at the same time. Launches for my passive products are the reason I can keep my client numbers low and enjoy working just a couple of hours a day instead of full time, and I think once you find the version of launching that works best for you, you’ll love having that extra time and financial abundance in your business too!
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Mentioned in this episode:
Jeff Walker's Product Launch Formula free masterclass
*I'm an affiliate for Jeff, and receive a commission if you join one of his paid programs via my link
Leadpages (affiliate link)
ThriveCart (affiliate link)
ConvertKit (affiliate link)
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Ready to simplify your business? Start with these resources: https://www.marissaroberts.com/resources/
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Changing your outer world begins with rewiring your inner world and sometimes, that means leaning into temporary discomfort in order to set yourself free.
As business owners, entrepreneurs, mothers, as people - I think we’ve all experienced what it’s like to have a goal or vision for your business or your life and feel like you’re working at it 24/7 but not really getting anywhere.
You want to make a positive change, you ramp yourself up to do it, and then your brain kicks in. Thoughts like “what if”, “I can’t”, “who am I to even try” take over and talk you out of your idea before you even get started.
It’s time to stop fighting yourself and get out of your own way so you can have the things you want.
My guest today Laura Aura has done a tremendous amount of work with her own healing and with going after what she truly wants.
Laura is a mindset coach, speaker and host of The Gutsy Podcast. She teaches people how to quit settling and start radiating by shifting their mind junk.
Laura helps women stop overthinking and overcomplicating their next move, allowing them to take steps towards getting what they truly want, and specialises in things like:
As an all-around visionary, she is the first to push you out of your comfort zone and the last to hug you as you head to the next level and start embracing a life you feel alive in.
Listen in as Laura and I talk about how she got out of her own way, how we can figure out what we really want, how to shift our thoughts in the moment, and why we typically talk ourselves out of what we want!
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Mentioned in this episode:
See more from Laura at her website, and on Instagram, LinkedIn and Facebook
Get Laura’s “Foundations for Getting Out of Your Head” free 5 day private podcast experience here: https://lauraaura.com/foundations/
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Sarah Walton is back on the show this week and I’m so excited she’s here! Sarah is a business coach and sales expert who’s been featured on The Today Show, speaks at women’s conferences all over the world and has helped hundreds of women start and grow businesses they LOVE.
She works with a handful of 1:1 clients, runs The Sales Mastermind and leads her exclusive Abundance Academy for women in business.
She’s the voice behind the Game On Girlfriend Podcast and the face of “Sarah Uncut” on YouTube - making her the go-to source for no-nonsense business coaching and real-life, mind-blowing abundance.
From growing up in a low-income household with a single mom to helping moms turn their passion into a business they love that can support their families, Sarah’s lived experience shows how women can powerfully change their lives and the lives of their families and communities.
It’s time to put more money in the hands of more women, and Sarah is all in.
And we are all in for repeat, happy customers! Listen in as we talk about the one step most people miss after a customer purchases, how business owners can design a product suite that keeps their customer learning, growing and engaged, the fresh slice of lemon pie approach, and whether emails still really make a difference in a world inundated with information.
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Mentioned in this episode:
Listen to Sarah's first episode on the show: The Structure of a Highly Converting Sales Page
See more from Sarah at her website, and on Instagram, LinkedIn and Facebook
Get Sarah’s How to Write Emails that Sell Workshop
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Ready to simplify your business? Start with these resources: https://www.marissaroberts.com/resources/
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Want to get more done, in less time, with less effort?
Me too!
I’m big on efficiency for two reasons, I want to deliver a quality service to my customers, and I like a lot of free time.
No matter what kind of business owner you are - a coach, a service provider, a course creator - we often find ourselves juggling multiple tasks, feeling pulled in different directions, waking up with a to do list running through our head that always feels urgent, struggling to balance our professional and personal lives.
How do we tick off those to do’s quickly and easily so we can focus on the parts of the business that light us up, or take more time off for ourselves without sacrificing the quality of our deliverables?
For me, templates are the answer.
They streamline my processes, the save me time, they let me focus on the stuff I love doing, and they help me delegate!
Here’s a breakdown on the types of templates I find myself using over and over again in my business because they really free me up a lot. And as an added bonus, some of these also take away the emotional tie I have to the activity, if it’s something I feel nervous about doing, having the template helps me do it with less stress, and without stumbling through it!
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Mentioned in this episode:
Book Like A Boss (affiliate link)
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Ready to simplify your business? Start with these resources: https://www.marissaroberts.com/resources/
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