Can AI build and optimize a website for your business?
Will it answer the questions your potential customers have?
Will you actually rank?
Can it work for you without human guidance?
In this episode, John and Lindsay dive into real AI questions we’ve received from friends and clients, and we hope this helps clear things up!
We kick things off with a tool called Tilly, a generative AI aiming for acting jobs (yep, even the actresses can’t escape automation).
We’re excited to share this one and hope you walk away with a stronger sense of how AI should be used as we rocket toward a future where it’s embedded in every facet of our lives.
From the basics up to conspiracy theories, Serenity Digital has your back!
John and Lindsay take some time to help with one of the best ways to market your business, on Google maps. What can you do with your profile? How do you optimize it? what are some ways to leverage your Google Business Profile?
We dive in and walk through some important features, and we fly off course with our tin foil hats.
Join us won't you!
At Serenity Digital, we want to explain what's going on behind the scenes, and nothing is more basic SEO than talking to the web in the right way with tags and descriptions.
Have you wanted to know what SEO's and web people are talking about when it comes to meta tags or descriptions?
(i'm sure you have been dying to know!)
So here we are, our team helping explain what this all means. Hopefully, you can take this knowledge forward and help yourself rank higher in Google.
That's what we want for you.
On the Serenity Digital podcast, peace of mind marketing explained, this week blog length! Now before you hit snooze on this topic rest assured, we dive into the age-old question: how long should a blog post be to rank well on search engines? We'll cut through the fluff and discuss the ideal length for optimal SEO performance, backed by data-driven insights. Whether you're a seasoned blogger or just starting out, this episode will equip you with the knowledge to create content that resonates with both readers and search algorithms.
SEO is a time consuming task.
Making sure you've got things lined up correctly so Google and other search engines know more about you and your business and location and detailed information all being the same across many different sites, it can be a lot!
But at Serenity Digital, we believe in one thing, if you're going to DIY it, make it easy on yourself, spend time on a regular basis, and just do. If you can't, then outsource we know a guy!
Honestly, if you were to ask me right this second if a conversation about something tedious like citation building would be a great conversation, of course I'd say yes, but I'd be struggling to think about how it'd sound.
This week, Lindsay and John take time to discuss some of the things to consider when taking on this task of building your credibility through listing sites, and what to consider while doing this work. SEO is a game everyone can play, and if you're just starting out, what you have is time in your future. Make sure you make the best of it, and get everything in line so search engines know who you are, what you do, and how you can help people, and make it the same information across all these sites.
Keep up the great work, you're doing big things!
When you write a blog, or new pages of content on your site, is there a way you can package the blood sweat and tears when writing in a new package to be used in other locations!
Absolutely!
This week, John and Lindsay talk through some platforms, and other options when looking at where else can you share the content you've worked on.
For the most part, you really do need to be posting everywhere, but for those of us that can't, this podcast is for you!
We'd love to hear where you would like to post, and why.
If you're checking your analytics and all of a sudden you have Cranberries lyrics going through your head, this conversation is for you.
Zombie Pages
What are they, how do you stop them from multiplying, and is there a way to stop them in their tracks!
Pages that aren't giving you the traction you want can be very frustrating, so let's get you ahead of all this on your site.
If you keep it up, and make sure pages are rocking along with great speed, are engaging, and has good content, you should have traffic! Let's figure out why your site isn't grabbing attention and fix it head on.
(╯°□°）╯︵ ┻━┻
What's in your head? In your head?
Zombie, zombie, zombie-ie-ie-ie
I couldn't help myself.
Every once in a while, a brand looks to revamp, or overhaul their image. What does it take to change your name, domain, and brand overall.
Well...
I'm sure you guessed a lot. And you'd be right.
When it comes to changing your image online, it's actually a simple process, but theres things to be looking for!
We discuss, share some quick tips, and what to look for at a high level.
A brand change will take a lot, we're here for you through it all!
A powerful way to market your business to locals in your area. A focus on your business profiles, talking about yourself in ways that matter most to a smaller business owner that lives and works in the same area.
The team behind Serenity Digital have taken time to discuss key points that help your brand show up in your area.
Localized SEO really is for everyone, but If you have trouble seeing your location on the map packs when searching for your address or location online, some key changes in how you present your business or brand that really aren't too hard are within your grasp!
We're going to help make it seem a little easier.
Lindsay and John walk through key SEO tactics, focusing on your local area that will help you stand out. We hope you enjoy our discussion.
oh you mean slugs in your URL!
Great question!
Today on the podcast, Lindsay and John discuss something that is somewhat important to your SEO, how your URL works and the information in the slug of your URL!
A lot of times SEO is work done on hundreds of little things that paint a big picture. One of these things is organizing your site, and how your pages are portrayed with the actual information on the URL for each and every page.
Running a smaller site, you have some of the best opportunity to control this portion early on as you build, when you have a massive site with hundreds or thousands of pages, well it's a little harder, but still this is good work to be done for your website and helping drive more organic content your way.
Hope you enjoy our discussion of Slugs!
Everyone talks about "the new" algorithm" when it comes out on every platform, what we especially like about the changes here on LinkedIn recently!? It's very close to great SEO best practices.
Take a listen as we dive into some of the new, behind the changes on LinkedIn.
We're so happy you're here
This week on the Serenity Digital Podcast, Lindsay and John take a little time to stop down and discuss if having a transcript of your podcast of your video content, or anything else that requires audio is worth the work.
In Short it is, there are a few reasons as to why you would want to include this important information and tie it to your content, we delve into the specifics and it unlocks a conversation between the owners of Serenity Digital.
Transcript of this audio -> https://share.descript.com/view/yO5A3OKUa87
This week, the Serenity Digital team dive into more context about how to leverage AI with the content of your site.
As we've said before, AI is a tool to be used to help generate ideas, and a great tool to help with the empty page syndrome so easily found on every creatives computer when there's a deadline.
We'll dive into our thoughts on using AI for content writing, how to spot if an AI has written a blog, and what to watch for when you dive in and start using AI for your very own content creation.
Serenity Digital is here to help!
Pour a glass of something nice, sit back and enjoy our conversation!
What to ask!
What to know!
Key buzzwords to watch for!
Lindsay and John take time to talk about what's buzzy in the SEO world, what are terms you should know about SEO, and what to look for when talking to a potential agency that will do your SEO for you.
Knowledge is power after all!
Ok!
If you're looking at a blank sheet of paper, and wondering "what's a great way to write a blog for my business" This podcast is for you. This week we jump in and talk content writing, from the perspective of our main content writer here at Serenity Digital.
What is a good way to find what to write about, some quick tips about what to look for when writing content for your business, and if you're looking for some tools to use, we jump in and share how you can start doing some research that will help make that blank sheet of paper full of great questions and queries that you've written about the business you're in.
This is a conversation between the two owners of Serenity Digital all about content.
What You Should Ask For In Transparency and Results!
This week, John and Chris open the gate and discuss what you should know about digital marketing. Who owns your analytics? Does the agency REALLY have an exclusive tool that brings unreal results? How much information is proprietary when it's your marketing?
It's the podcast podcast! John and Chris delve into podcasting and its impact as a marketing tool. With the exponential growth of podcasts and the ever-increasing engagement from audiences, leveraging this medium has become a game-changer for businesses and brands alike.
Is it worth your time to do your business and marketing tasks yourself? Emails, schedules, and customer service can all be automated. John and Chris wonder in this episode, if there is an advantage of the human element? (Spoiler: yes)
Huge trends of business owners using AI to create content, author social posts and do topic research. What are the benefits of using the machine? Are you sacrificing quality for time? Get your prompts ready, as John and Chris talk AI!
Rank higher with these free tools and easy steps.
This week John and Chris talk about the before. Before your new visitors. Before you write that content. Before your victory dance. Begin with free tools, a little guidance and you can produce great online content now!