Do you want to generate more quality leads for your business? Jen Coffel is a 6-figure business coach and the CEO of engaging speakers. In episode 004 Jen walks you through developing a marketing platform for your business. The platform for marketing is the solid base and underneath it are posts that represent the different strategies. Referrals and social media are the most common, but Jen covers three different strategies that are keys to building a strong platform. However, she warns that having only one post under your platform, will make your platform unstable. It comes down to building a marketing platform that fills your pipeline with quality leads that will schedule a meeting with you. No matter where you are in your business, applying these effective strategies will help create a solid platform. The goal would be get you to create and use ten+ strategies that you can apply to your business today.