Are you struggling to fill your sales pipeline and drive business growth? In this episode of Scaling Up, John Reed and Bill Dillon explore the essential role of cold outreach in building a sustainable pipeline and achieving sales targets. Together they discuss the challenges of motivating sales teams, the changing landscape of data management, and how personal connection can work hand in hand to drive new business. Whether you're a seasoned sales leader or a small business owner, this episode is packed with things you can do right now to help you fill your pipeline and scale your business.