You're not stuck because your strategy is wrong. You're stuck because you can't stop looking at what everyone else is doing. I was at a business retreat last week with some incredible seven and eight-figure entrepreneurs, and this theme kept coming up in our conversations: how do we actually stay distraction-free in this hyper-connected world? In this episode, I'm sharing what came out of those conversations and why it might be exactly what you need to hear as we head into Q4.I dive into why keeping up with the Joneses is honestly the biggest thing sabotaging our business growth, especially for those of us in the coaching and consulting space. That constant stream of everyone else's strategies and successes triggers fear, doubt and inadequacy that stops us from executing on what we already know works. I share the practical boundaries and systems I've put in place to manage this, including the specific tools I use to stay offline and how I've become really intentional about when and how I consume content. Plus, I share some brilliant approaches from other entrepreneurs who've cracked this code.We also talk about why letting your data guide your decisions, rather than the latest trend on your feed, is absolutely crucial for Q4 success. When you're not constantly second-guessing yourself based on what someone else is doing, you have so much more mental bandwidth for the work that actually moves the needle. This conversation will help you think about what boundaries you need to create a distraction-free environment that lets your strategies actually flourish in this final quarter.Connect with Ellie: Doors are NOW OPEN for The Mastermind Model ellieswift.com/model (http://ellieswift.com/model)  Apply for the Scalable Freedom Mastermind here (https://ellieswift.com/scalablefreedommastermindsecret/)FREE Private Podcast “Inside a 7-Figure Mastermind Business” here (https://ellieswift.com/inside-a-7-figure-mastermind-business/?utm_source=podcast-shine-online&utm_medium=podcast&utm_term=&utm_content=&utm_campaign=tmm-2025)Website:         https://www.ellieswift.com/ (https://www.ellieswift.com/)Instagram:     @elliehswift (https://www.instagram.com/elliehswift/)Facebook Group:    

Do conversion events still work for selling high-ticket offers? This question has come up twice in my membership this week alone, so I know it's weighing on a lot of minds right now. With ad costs climbing, attention spans shrinking and everyone jumping on the low-ticket funnel bandwagon, it's natural to wonder if conversion events like masterclasses, workshops or challenges are still worth your time. In this episode, I'm busting the myth that live events are dead and sharing why they're still one of the most effective methods for selling high-ticket offers when executed properly. We’ll break down the three key reasons conversion events remain powerful for high-ticket sales: proximity and energy, the ability to collapse the decision gap and creating genuine urgency through live experiences rather than manufactured scarcity. I share practical strategies for creating conversion events that work today, including focusing on micro transformations, building belief and conviction and leading with certainty. If you're planning a high-ticket conversion event or wondering whether they're still worth incorporating into your marketing strategy, I know this episode will give you just the clarity and direction you need!Connect with Ellie: Doors are NOW OPEN for The Mastermind Model ellieswift.com/model (http://ellieswift.com/model)  Apply for the Scalable Freedom Mastermind here (https://ellieswift.com/scalablefreedommastermindsecret/)FREE Private Podcast “Inside a 7-Figure Mastermind Business” here (https://ellieswift.com/inside-a-7-figure-mastermind-business/?utm_source=podcast-shine-online&utm_medium=podcast&utm_term=&utm_content=&utm_campaign=tmm-2025)Website:         https://www.ellieswift.com/ (https://www.ellieswift.com/)Instagram:     @elliehswift (https://www.instagram.com/elliehswift/)Facebook Group:     www.facebook.com/groups/shineonsocialellieswift/ (https://www.facebook.com/groups/shineonsocialellieswift/)

Self-sabotage is really sneaky. It disguises itself as logical thinking and reasonable caution but when it comes to building a sold-out mastermind, it's often the biggest thing standing between you and the growth you say you want.I've had this conversation with clients more times than I can count and it’s definitely been something I’ve battled with myself. Brilliant coaches with solid strategies who somehow can't seem to get the sign-ups they want. The culprit? A deeply held belief that more members equals more responsibility, which equals more burden.Today I want to strip away those layers and show you how to rewire this pattern. Because I've watched clients go from hosting small groups of 5 or 10 to managing thriving communities of 30, 50, or even 100. And they're not drowning. They're thriving.Here are some practical steps to rewire the pattern:* Name the Story: First, bring the hidden narrative to your awareness by acknowledging it. For example, maybe you're telling yourself that more clients mean more burden. Own it and then call it out.* Find the Evidence Against It: Seek examples of others who have thrived with larger groups. Use them as your evidence that success with ease is possible.* Redefine Holding Space: Understand that more clients doesn’t necessarily mean more hours. Scaling smartly doesn't require doubling your time for double the clients.* Build Supportive Systems: As you grow, allow your expenses to support this, perhaps with additional coaches or structured systems, ultimately increasing profitability.If you're at a crossroads and feeling reluctant to expand because of fears about time and energy, remember this: you don't need to shrink your desires for the sake of feeling safe. We're entering prime season for masterminds right now and it's the perfect time to build the expansive business model you actually want.Start by acknowledging and rewiring those lingering stories and watch how quickly a sold-out mastermind can manifest when you're not unconsciously blocking it.Connect with Ellie: Doors are NOW OPEN for The Mastermind Model ellieswift.com/model (http://ellieswift.com/model)  Apply for the Scalable Freedom Mastermind

I’m a big believer that launching or selling a mastermind can be the most easeful type of launch if you do it right. I've watched some of my clients achieve amazing results lately so today I’m sharing 3 things that are working for them right now. If you are launching or doubling down on promoting your Mastermind this quarter, this is the episode for you.Know Your Numbers Inside OutSuccess doesn't happen by accident. My clients who regularly achieve strong returns in their mastermind launches rely on clear metrics and realistic benchmarks. They know their conversion rates and plan accordingly, mapping out what 3%, 5%, or 10% conversion would mean for their business.The difference between hoping for a good launch and creating one comes down to this clarity. When you know exactly how many leads you need to hit your revenue goal, you can reverse-engineer the entire process.Build Consistent Lead Flow Through Conversion EventsThere’s no one size fits all, but if I was to recommend a strategy to get more people inside your mastermind, it would be to harness the power of a conversion event.Conversion events like webinars, workshops, masterclasses provide a really structured way to engage potential clients, establish your authority and build trust before the sale conversation even begins.Turn Client Results Into Your Marketing EngineWhen it comes to content strategy, my clients have been using their client experiences and results to do the heavy lifting… and it’s working. Sharing authentic transformations positions you as the authority in your niche far more effectively than talking about your credentials ever could.When potential clients see real case studies, testimonials, and consistent success stories, they begin to see you as the definitive leader in your field. Creating authority content like this illustrates why your mastermind is the only place where those transformations will happen.Q4 is such a fun and exciting time in business and launching a mastermind in this season is honestly the ultimate opportunity. The market is ready, the energy is there and with the right strategy, I know you can create something truly exceptional that sets you up for an incredible year ahead.Connect with Ellie: Doors are NOW OPEN for The Mastermind Model ellieswift.com/model (http://ellieswift.com/model)  Apply for the Scalable Freedom Mastermind

Running a virtual team comes with its own unique set of challenges, but when you get it right, the results can be truly rewarding. I had a really inspiring conversation on this topic with Emma Campbell recently and I'm so excited to share this conversation with you. Emma Campbell is a performance and culture coach with over 12 years experience in leadership and culture, a background in HR, and qualifications in performance, coaching, psychology, and business. For more than a decade, she has coached leaders of six, seven and eight figure startups to expand their mindsets, uplevel their leaders and scale their teams.One thing Emma and I completely agreed on is that strong relationships remain the foundation of everything, even in virtual spaces. Whether you're working with virtual assistants, online business managers, or a full remote team, creating an environment where people feel safe, seen, and appreciated isn't optional—it's essential. Emma really emphasised how clearly defined values are vital for creating positive team culture—it's not enough to just have them written down somewhere, you need to embody those values in your daily interactions.Our conversation highlighted the necessity of robust communication and having the courage to provide feedback in real time. So many challenges arise when difficult conversations get avoided, which only leads to misunderstandings that could have been prevented altogether. Creating psychological safety—where team members feel comfortable speaking up and sharing their thoughts honestly—is what separates high-performing teams from the rest. At Swift Ventures, we rely heavily on asynchronous communication in Slack to keep everyone connected without drowning in unnecessary meetings.Throughout our conversation, Emma and I both agreed that embracing vulnerability is critical for effective leadership, especially in virtual settings. Sharing our human side—not just our strengths—builds a solid foundation of trust that you simply can't fake. By focusing on genuine relationships, clear values, honest communication, and vulnerable leadership, you can cultivate teams that don't just perform well, but actually thrive.Connect with Emma Campbell:Website: https://www.emmacampbell.com.au/ (https://www.emmacampbell.com.au/)Instagram: https://www.instagram.com/emma_lou_campbell (https://www.instagram.com/emma_lou_campbell)The Purposeful CEO Podcast Connect with Ellie: Doors are NOW OPEN for The Mastermind Model ellieswift.com/model (http://ellieswift.com/model)

Quick cash launches are everywhere right now. Launch a program, make some money, then quietly shut it down a few months later when it becomes too much to handle. Fresh off my own exciting launch, I heard the story of a fellow entrepreneur who launched a mastermind purely for quick cash, only to close it soon after because it felt overwhelming and unsustainable. Today, we’re exploring why this approach is actually making running your business unnecessarily hard.I break down why building with a 'quick cash' mindset without considering long-term viability often leads to burnout and a cycle of starting and stopping that leaves you exhausted. We explore the fundamental mindset shift required to view your programs as long-term assets rather than temporary financial solutions, including how to anchor into your vision and consider how your offers fit into your overall business model. I also share why proper planning, clear targets and thinking big are essential for creating offers that thrive sustainably over time.The episode covers how to build with the future in mind, focusing on client retention and lifetime value rather than just the initial sale. We’ll talk about the importance of alignment between what you're offering and where you want your business to go, and how to transform what's often a quick fix into a cornerstone of your business that provides both stability and freedom. The goal is creating something that feels seamless, saves you time and supports your clients without unnecessary strain on you.Connect with Ellie: Doors are NOW OPEN for The Mastermind Model ellieswift.com/model (http://ellieswift.com/model)  Apply for the Scalable Freedom Mastermind here (https://ellieswift.com/scalablefreedommastermindsecret/)FREE Private Podcast “Inside a 7-Figure Mastermind Business” here (https://ellieswift.com/inside-a-7-figure-mastermind-business/?utm_source=podcast-shine-online&utm_medium=podcast&utm_term=&utm_content=&utm_campaign=tmm-2025)Website:         https://www.ellieswift.com/ (https://www.ellieswift.com/)Instagram:     @elliehswift (https://www.instagram.com/elliehswift/)Facebook Group:     www.facebook.

If you've been feeling burnt out from one-to-one work, struggling to scale your current mastermind, or wondering if there's a better way to create predictable revenue without working aroun...

We're back for Part 2 of my conversation with Nivek Harrison, our incredible online business manager and longtime co-coach here at Swift Ventures. If you haven't already caught Part 1 of t...

I'm bringing back your absolute favourite guest, Nivek Harrison, for a special 2 part series. Niv is our incredible online business manager and longtime co-coach here at Swift Ventures and we're peeling back the curtains on how we co-coach in the Scalable Freedom Mastermind, what it practically looks like behind the scenes and how we work together to serve our clients in the best possible way. Niv and I have completely different skillsets which makes our dynamic really special and something that I absolutely cherish. If you've been curious about adding a co-coach to your mastermind or wondering how the dynamics actually play out behind the scenes, this conversation is for you.We talk about the foundation of successful co-coaching, which starts with values alignment paired with complementary strengths. I share why you don't want a carbon copy of yourself as a co-coach and how different perspectives actually serve your clients better. We explore the crucial role of trust in co-coaching relationships and why giving your co-coach freedom to anchor into their leadership creates the safe, supportive environment clients crave. The conversation also covers how to handle disagreements constructively, removing ego from the equation to focus on what's best for the business and clients. We address the common concern of "what if my perfect co-coach leaves?" and discuss how to integrate their expertise without making them the cornerstone your mastermind depends on.Key Takeaways from This Episode:• Find a co-coach with complementary strengths, not someone who's a carbon copy of you • Trust is the foundation—give your co-coach freedom to lead in their expertise • Handle disagreements with clear communication and remove ego from the situation • Always come back to what's best for the business and client, even if personal opinions differ • Integrate co-coach expertise as enhancement, not as the core foundation of your mastermind • Your mastermind must be able to thrive even if your co-coach moves on • Stay actively present as the lead coach to maintain the integrity of the client experience • Robust systems and documentation are essential for seamless co-coaching collaborationIf you're considering adding co-coaching to your mastermind or wondering how to make the dynamics work effectively, remember that it starts with finding someone whose strengths complement yours and whose values align with your mission. When you get that foundation right, the magic that unfolds will benefit everyone involved. Make sure you stay tuned for Part 2 next week.Connect with Nivek Harrison:

A few months ago, I received a DM that absolutely made my day. The message was from an incredible human named Sophie Griffiths and I couldn’t wait to have her on the podcast to share her story.Sophie bought the Mastermind Model course in 2024 and has since turned her business around to bring in consistent $16k months with an 85% retention rate. Even more incredible, the business brings her joy and has completely changed her whole family dynamic for the better.With just a few thousand followers on social media, Sophie’s story proves you don't need a massive audience to build something extraordinary, just the right strategy and genuine commitment to serving your people well.Sophie's path wasn't linear, and honestly, that's what makes her story so relatable. Starting from post-redundancy uncertainty while on maternity leave, she explored everything from social media management to membership programs, constantly searching for what would be both profitable and fulfilling.Despite hitting financial milestones, she felt like something was missing. The loneliness of working in ads management without the rich human connection she craved left her questioning her approach. Sure, she'd built a successful business on paper, but it wasn't lighting her up the way she'd hoped.This realisation led her to a crucial turning point. She longed for a business model that integrated her love for community with her strategic expertise. That's when she discovered the Mastermind Model—and everything changed.Connect with Sophie Griffiths:Website: https://sophiegriffiths.co/ (https://sophiegriffiths.co/)Instagram: https://www.instagram.com/sophiegriffithsco (https://www.instagram.com/sophiegriffithsco)Podcast: Lion Hearted CEO (https://sophiegriffiths.co/podcast)Connect with Ellie: Sign up for my FREE 3 day training Build, Fill & Scale a Mastermind here (https://ellieswift.com/build-fill-scale-a-mastermind-that-becomes-your-scalable-50k-month-offer/?utm_source=private-podcast&utm_medium=podcast&utm_term=&utm_content=&utm_campaign=tmm-2025)Apply for the Scalable Freedom Mastermind

In this episode, I'm joined by Sora Schilling, a certified life coach and mastermind mentor who's done something incredible—she's built her entire business strategy around masterminds, and...

There's something very empowering about making intentional decisions in your business, especially when those decisions involve closing something that's been successful for years. It dawned on me recently that I may have forgotten to mention that I quietly closed my Inner Circle Mastermind. Bringing in a consistent $10k a month and being a container that I absolutely loved, why would I close it down? If you're looking to scale your business, there are some valuable insights here about the art of strategic pruning and why sometimes the best growth decision is actually doubling down and being very intentional about where you spend your time.Why Close Something That's Working?I created the Inner Circle Mastermind for the women who joined my very first mastermind six years ago. It was a cherished space for my long term clients and it evolved into a tight knit group that felt more like family. Although this was wonderful, it did make it feel a little odd to bring anyone new into such an intimate group, meaning that the mastermind wasn’t scalable.But the decision to close wasn’t about revenue. After I had Sunnie, I had to become even more intentional with where I spent my time. Maintaining this intimate group that I wasn’t able to scale was taking away time that I could have been spending with her. Choosing Intention Over AttachmentIt became very clear to me that the right thing to do was to close the mastermind and offer those clients the opportunity to work with me privately. And it was absolutely the right thing to do - it’s worked out perfectly.A valuable lesson here is that just because you love something, doesn’t mean you have to have it in your business. At the same time, scaling doesn't necessitate an overhaul of everything that works. It's about refining your focus and doubling down on your true strengths.Now, my focus is the Scalable Freedom Mastermind—the one mastermind currently shaping my business. This model generates substantial recurring revenue between $50K to $100K each month, allowing me to scale up or down as I need. Time as Your True CurrencyFor me, doubling down on one mastermind feels like the perfect balance of being able to scale and grow my business as I please while having a deeply fulfilling personal life and being the present, devoted mama that I want to be. The courage to make intentional changes, even when they involve closing something you love, often creates the space for what's truly meant to be next. If you're feeling stretched thin or holding onto parts of your business that no longer serve your bigger vision, I encourage you to get honest about where your time and energy could yield the most aligned results. Sometimes the most powerful business decision isn't about adding more—it's about choosing less, but choosing better.

In this episode, I'm peeling back the curtain on some of the biggest blunders I made during my first year of running masterminds. It's taken me a few years to gather the courage to share these stories, but here we are, embracing vulnerability for the sake of growth. If you're thinking of starting or scaling your mastermind, this could be exactly the insight you need to avoid some costly mistakes that I learnt the hard way.I walk through three major mistakes that shaped how I run masterminds today, starting with the classic over-delivery trap that left my clients feeling overwhelmed rather than supported. We explore what happens when you let the wrong people join your mastermind—those with major red flags who can affect the entire collective vibe—and why trusting your selection process is crucial for protecting the experience you've created. I also dive into my early days of trying to be a jack of all trades, promising to solve every business challenge under the sun, and how this actually disempowered both my clients and myself.We'll cover the lessons I've learnt about focusing on deliverables that genuinely move the needle, the importance of saying no when your gut tells you someone isn't the right fit and why sticking to your expertise while referring clients elsewhere when needed is actually liberating. These stumbles taught me that growth stems not just from successes but also from our failures, and I'm sharing these stories so you can build a mastermind that truly thrives from day one!If you’re curious to learn more about how I’ve refined my Mastermind model, don’t miss out on my new private podcast series. It’s packed with behind-the-scenes stories, strategies, and, yes, even more personal blunders—all waiting for you at ellieswift.com/private (http://ellieswift.com/private). Join me as we dive deeper into what truly makes a Mastermind thrive!Connect with Ellie: Apply for the Swiftmind Scaled Mastermind (the ONLY chance to be coached by me in 2025): https://ellieswift.com/mastermind (https://ellieswift.com/mastermind) Website:      https://www.ellieswift.com/ (https://www.ellieswift.com/)Instagram:   @elliehswift (https://www.instagram.com/elliehswift/)Facebook Group:    www.facebook.com/groups/shineonsocialellieswift/ (https://www.facebook.com/groups/shineonsocialellieswift/)

I’m a huge advocate for incorporating a mastermind into your offer suite and while I believe it’s a perfect complement to many businesses, it’s not necessarily the right fit for all business models. But before we go into specifics, one of the most important things to be aware of when it comes to running a successful mastermind is stepping into your role as a leader. I'm not talking about having the longest tenure in your industry or knowing everything there is to know. Leadership in this context is about owning your role, knowing how to facilitate group dynamics and being confident in the unique expertise you bring to the table.The Model That Doesn't WorkIf you're focused on one-off projects and see yourself more as a freelancer than a business leader, a mastermind probably isn't the right fit for you right now. Running an impactful mastermind requires a fundamental shift in mindset—from freelancer to thought leader—where you own your brand and your authority in the field.This isn't about judgment; it's about alignment. Masterminds thrive when there's clear leadership and a structured approach to transformation, which can feel at odds with the project-based freelance mentality.The Three Models That Work Beautifully:1 - One-to-One Coaching or ConsultingThis is exactly where I started my journey into masterminds and the transition was incredibly seamless. If you're currently offering high-ticket one-to-one coaching, your mastermind can position perfectly as a complementary offer. If you do currently offer one-to-one and you’re looking to add a mastermind, you might want to consider temporarily removing your one-to-one services from the market when you're promoting your mastermind. Otherwise, potential clients might default to what feels like the more premium option, missing out on the magic that happens in group dynamics.2 - Membership ModelsWhether your membership sits at the front or back end of your business, integrating a mastermind can be incredibly advantageous. Your membership becomes this beautiful reservoir of potential mastermind clients who are already eager for more intensive engagement. These people already see the value you offer and often crave that more personalised connection that masterminds naturally provide.3 - Digital Product SuitesIf you're running a digital product suite, masterminds offer an excellent upsell opportunity that feels completely natural. With lower-priced digital products serving as entry-level offers, a mastermind becomes the obvious next step for clients seeking deeper engagement. This model creates sustainable growth, using those initial product sales to nurture long-term client relationships through your mastermind experience.Creating Your Sustainable BusinessWhat I love about combining any of these models with a mastermind is how it helps create a sustainable, thriving business that doesn't constantly chase the next sale. There's something so beautiful about this stability—it supports your lifestyle goals and allows you to show up as your best self in every area of life.When you're operating from this place of overflow and calm rather than pressure and burnout, everything shifts. You make better decisions, serve your clients more effectively and actually enjoy the journey of building your business.If you're feeling inspired by these business model combinations and want to dive deeper into creating your own mastermind, I'd love to hear from you. Send me a DM with the word "model" on Instagram @elliehswift to get on the VIP list so you can  be the first to find out when I drop our upgraded Mastermind Model.

In this episode, I tackle the question that's probably been swirling around in your mind: should you start a mastermind in your business? If you've been hearing those familiar voices of self-doubt whispering that you're not quite ready, this episode is for you. I'm offering some real talk and practical insights on exactly how to know when your business is mastermind-ready, anchoring into logic and evidence to help silence those limiting thoughts.I walk you through five specific ways to gauge whether your business is ready for this next step, starting with having proof of concept and why a packed schedule of one-to-one clients might actually be the perfect foundation for group work. We explore why you don't need a massive audience to launch successfully—it's all about the warmth and engagement within your community, not the numbers. I also dive into the importance of believing in the power of groups and how running groups is a totally learnable skill, even if you're feeling nervous about it.We'll cover how a mastermind fits into your existing business model as part of your value ladder, and why generating recurring revenue through fewer high-value clients can be an elegant solution to financial stability while doing transformational work. Whether you're currently running one-to-ones or have a membership model, I share how a mastermind can seamlessly bridge or elevate your service offerings. By the end, you'll have clarity on whether you're ready to take this step or what you need to work on next in your business journey.For those considering this path, I have some exciting free resources and offers rolling out soon, so stay tuned. Meanwhile, feel free to jump onto my waitlist at ellieswift.com/model (http://ellieswift.com/model) for an incredible offer on my Mastermind Model programme. Connect with Ellie: Apply for the Swiftmind Scaled Mastermind (the ONLY chance to be coached by me in 2025): https://ellieswift.com/mastermind (https://ellieswift.com/mastermind) Website:         https://www.ellieswift.com/ (https://www.ellieswift.com/)Instagram:     @elliehswift (https://www.instagram.com/elliehswift/)Facebook Group:     www.facebook.com/groups/shineonsocialellieswift/ (https://www.facebook.com/groups/shineonsocialellieswift/)

In this episode, I dive into a conversation I have constantly with clients that doesn't get nearly enough airtime in our industry—the art of actually delivering exceptional group programs and masterminds. While we see endless content about launching and selling these experiences, there's surprisingly little discussion about how to serve your clients incredibly well once they're inside. Today I'm addressing something I'm seeing more and more: the "no structure, just Voxer" model that's being touted as a great way to run masterminds, and why this approach might actually be failing your clients.We’ll explore the shift away from structure that's happened over the past couple of years, moving towards proximity-focused models where clients get access to experts without much formal guidance. The truth is, while proximity sounds appealing, many clients end up feeling lost without a clear roadmap, leading to decision fatigue and that dreaded feeling of being stuck on implementation.I break down why structure is essential for transformation and share what a hybrid model looks like that blends the best of both worlds—community spirit with essential structure that gives clients a safety net. From kickstart curriculums to clear support paths and tailored success plans, I walk you through practical examples of how to create containers that truly serve your clients. This isn't about copying what I do—it's about designing your mastermind with your ideal client at its heart and building something that supports the transformation they're actually after.Connect with Ellie: Apply for the Swiftmind Scaled Mastermind (the ONLY chance to be coached by me in 2025): https://ellieswift.com/mastermind (https://ellieswift.com/mastermind) Website:      https://www.ellieswift.com/ (https://www.ellieswift.com/)Instagram:   @elliehswift (https://www.instagram.com/elliehswift/)Facebook Group:    www.facebook.com/groups/shineonsocialellieswift/ (https://www.facebook.com/groups/shineonsocialellieswift/)

In this episode, I'm coming to you fresh off household sickness—one of those brutal rounds where everyone was unwell and you're juggling a sick baby alongside everything else. But here's what I've learnt: there's always an ascension on the other side of challenging seasons. Today I'm sharing the five essential things I've mastered to maintain $50-100K months during my first year as a mama. These insights aren't just about motherhood—they're about sustaining high-performing business operations when life throws you massive changes and you're still running everything yourself.I dive into the real strategies that have kept my business humming while navigating the biggest personal transformation of my life. From learning not to mess with what's already working to finding your groove in a completely new season, these are lessons from the trenches of balancing high-level business performance with new motherhood. I cover everything from embracing your support squad to keeping personal stuff from messing with your business headspace, especially during hormone-driven postpartum moments. I also share how discipline paired with flexibility became my secret weapon for maintaining standards while adapting to a little one dictating my schedule. Whether you're going through your own major life transition or want to future-proof your business, these insights prove that major life changes don't spell disaster for your business—they show just how resilient and adaptive you can truly be.LINKSApply for the Swiftmind Scaled Mastermind (the ONLY chance to be coached by me in 2025): https://ellieswift.com/mastermind (https://ellieswift.com/mastermind) Website:         https://www.ellieswift.com/ (https://www.ellieswift.com/)Instagram:     @elliehswift (https://www.instagram.com/elliehswift/)Facebook Group:     www.facebook.com/groups/shineonsocialellieswift/ (https://www.facebook.com/groups/shineonsocialellieswift/)

Today, I’m taking you through one of the most fundamental marketing principles that never goes out of style—getting hyper-specific with the problems you're solving in your business. When business isn't quite popping off like we envisioned, it's time to go back to basics, and this is where so many entrepreneurs get it wrong. Our brains try to convince us that bigger, broader problems will attract more clients, but the truth is that offers fail to convert when they're too vague or general. People don't pay for nice-sounding concepts like "helping creatives grow their business"—they pay to have real, down-to-earth problems solved.I break down what makes a problem truly hyper-specific and why it matters so much for your business success. I also share real examples from my own clients, including one who's tackling fear around raising prices and another helping newly diagnosed ADHD individuals find their ground, showing you exactly how pinpointing these issues can transform your messaging and results.This episode includes practical before-and-after examples that demonstrate the power of precise messaging, from transforming "I help women build businesses they love" into something that actually speaks to a specific audience with a tangible problem and solution. So, join me as we uncover how to help your hyper-specific ideal client solve their hyper-specific problem – with that magic, hyper-specific solution!Connect with Ellie: Apply for the Swiftmind Scaled Mastermind (the ONLY chance to be coached by me in 2025): https://ellieswift.com/mastermind (https://ellieswift.com/mastermind) Website:         https://www.ellieswift.com/ (https://www.ellieswift.com/)Instagram:     @elliehswift (https://www.instagram.com/elliehswift/)Facebook Group:     www.facebook.com/groups/shineonsocialellieswift/ (https://www.facebook.com/groups/shineonsocialellieswift/)

In this episode, I’m opening up about navigating the beautiful complexity of life as a new mother in my mid-thirties while running a business during significant market shifts. If you're feeling the weight of constant flux—whether from macro factors like AI advancements and market changes or personal challenges like caring for children or aging parents—you'll understand why grounding principles have become my anchor. I share how living by design rather than default has transformed my approach to both business and motherhood.I’m taking you through the 7 principles that are most resonant for me right now, starting with the reality of trade-offs as a working mum and why knowing your boundaries is essential for maintaining sanity and energy. We explore the mindset shift that comes with accepting that business isn't meant to be easy, the power of intentional daily habits and how staying connected to your deeper purpose acts as an anchor when life feels chaotic. I also dive into finding beauty in the building process rather than rushing to the finish line, and why your response to challenges matters more than the challenges themselves.We wrap up with a reminder about the power of authenticity and why being yourself is your greatest competitive advantage. I share practical insights on how these principles show up in my daily life, from weekly boundary reviews to simple breathing exercises that set the tone for intentional days. My hope is that you can take what feels true for you and leave the rest, using these insights to help you lead with energy and inspiration while truly loving your life amidst whatever season you're experiencing.Connect with Ellie: Apply for the Swiftmind Scaled Mastermind (the ONLY chance to be coached by me in 2025): https://ellieswift.com/mastermind (https://ellieswift.com/mastermind) Website:         https://www.ellieswift.com/ (https://www.ellieswift.com/)Instagram:     @elliehswift (https://www.instagram.com/elliehswift/)Facebook Group:     www.facebook.com/groups/shineonsocialellieswift/ (https://www.facebook.com/groups/shineonsocialellieswift/)

We know that things constantly shift in the online space, and it often makes me wonder what I’d do differently in business if I were starting with all the insights I have now. As someone who understands the juggling act of scaling while staying true to what lights your soul on fire, I'm breaking down six game-changing strategies that have transformed not only my own business but the incredible results my clients are achieving. I walk you through the foundational elements that separate six and seven-figure businesses from the rest: nailing your niche and signature framework, creating consistent content across both long-form and short-form platforms and finding the perfect balance between organic relationship-building and paid marketing strategies. We also explore how embracing systems, team support and AI can become your secret weapons for scaling without burning out, plus why cultivating a rock-solid mindset is absolutely crucial for making those big leaps in business.We wrap up with my thoughts on the power of focus in a world designed to distract us, including practical strategies for structuring your days around deep work sessions and protecting your energy from endless trends and shiny objects. If you're hitting that exciting $100K mark or pushing past multi-six figures and ready to soar even higher, I'd love to have you join me in my Scalable Freedom Mastermind, where strategy meets soulful connection with bespoke support every step of the way. Head over to ellieswift.com/mastermind to jump on the waitlist and let's make 2025 your breakthrough year!Connect with Ellie: Apply for the Swiftmind Scaled Mastermind (the ONLY chance to be coached by me in 2025): https://ellieswift.com/mastermind (https://ellieswift.com/mastermind) Website:      https://www.ellieswift.com/ (https://www.ellieswift.com/)Instagram:   @elliehswift (https://www.instagram.com/elliehswift/)Facebook Group:    www.facebook.com/groups/shineonsocialellieswift/ (https://www.facebook.com/groups/shineonsocialellieswift/)