In this episode of The Saucetown Investor Podcast, host Matt Cox sits down with the one and only Johnny Hilbrant, better known as PE Guy — the viral sensation blending finance, comedy, and real talk about money and success.
Johnny opens up about the creation and evolution of the PE Guy character, his journey from personal trainer to full-time content creator, and how he uses humor to make financial topics relatable and thought-provoking. From the impact of social media on wealth perception to the role of authenticity in content creation, this conversation dives deep into the mindset behind one of the internet’s most unique voices.
You’ll learn:
💡 How Johnny researches and develops his comedic finance content
🎭 Why relatability beats flex culture every time
📈 The connection between humor, money, and social awareness
🤝 How he balances brand collaborations with authenticity
🔥 The real challenges of turning viral fame into a sustainable career
If you’re into investing, financial literacy, social commentary, or content creation, this episode delivers laughs, insights, and inspiration from start to finish.
👉 Don’t forget to subscribe for new episodes every Monday and Thursday at 6:30 AM!
🎧 Listen on:
YouTube | Spotify | Apple Podcasts
🔖 Keywords: PE Guy, Johnny Hilbrant, finance comedy, investing podcast, content creator interview, social media marketing, viral content strategy, personal finance, entrepreneurship, The Saucetown Investor, Matt Cox