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Interviews with top sales leaders - providing insights and tips to help you grow your career or lead your team to greater heights!
TSL S3E9 - "What is Technical Sales" - Michael Karpicke, Hussmann
The Sales Lab
53 minutes 28 seconds
7 months ago
TSL S3E9 - "What is Technical Sales" - Michael Karpicke, Hussmann
Michael Karpicke joins Dr. Willy Bolander in The Sales Lab to answer the question: "What is Technical Sales?" from the perspective of his company - Hussmann. All episodes of Season 3 will address this important question. What do we mean by technical sales? What is so technical about it? Is it ever not technical? What competencies are needed for success? Join us!
The Sales Lab
Interviews with top sales leaders - providing insights and tips to help you grow your career or lead your team to greater heights!