Lucas Motycka joins Dr. Willy Bolander in The Sales Lab to answer the question: "What is Technical Sales?" from the perspective of his company - Johnson Controls. All episodes of Season 3 will address this important question. What do we mean by technical sales? What is so technical about it? Is it ever not technical? What competencies are needed for success? Join us!

Michael Payne joins Dr. Willy Bolander in The Sales Lab to answer the question: "What is Technical Sales?" from the perspective of his company - Winston Watercooler. All episodes of Season 3 will address this important question. What do we mean by technical sales? What is so technical about it? Is it ever not technical? What competencies are needed for success? Join us!

Zach DeGroff joins Dr. Willy Bolander in The Sales Lab to answer the question: "What is Technical Sales?" from the perspective of his company - RGA (Rubber & Gasket Company of America). All episodes of Season 3 will address this important question. What do we mean by technical sales? What is so technical about it? Is it ever not technical? What competencies are needed for success? Join us!

Harvey Berman joins Dr. Willy Bolander in The Sales Lab to answer the question: "What is Technical Sales?" from the perspective of his company - ABI Research. All episodes of Season 3 will address this important question. What do we mean by technical sales? What is so technical about it? Is it ever not technical? What competencies are needed for success? Join us!

Aaron Elliott joins Dr. Willy Bolander in The Sales Lab to answer the question: "What is Technical Sales?" from the perspective of his company - SRS Distribution. All episodes of Season 3 will address this important question. What do we mean by technical sales? What is so technical about it? Is it ever not technical? What competencies are needed for success? Join us!

Jason Koshy joins Dr. Willy Bolander in The Sales Lab to answer the question: "What is Technical Sales?" from the perspective of his company - Infinite Electronics. All episodes of Season 3 will address this important question. What do we mean by technical sales? What is so technical about it? Is it ever not technical? What competencies are needed for success? Join us!

Christian Hughes joins Dr. Willy Bolander in The Sales Lab to answer the question: "What is Technical Sales?" from the perspective of his company - Palmer Holland. All episodes of Season 3 will address this important question. What do we mean by technical sales? What is so technical about it? Is it ever not technical? What competencies are needed for success? Join us!

Lindsay Fields joins Dr. Willy Bolander in The Sales Lab to answer the question: "What is Technical Sales?" from the perspective of her company - UKG. All episodes of Season 3 will address this important question. What do we mean by technical sales? What is so technical about it? Is it ever not technical? What competencies are needed for success? Join us!

Tim LeVrier joins Dr. Willy Bolander in The Sales Lab to answer the question: "What is Technical Sales?" from the perspective of his company - Michels. All episodes of Season 3 will address this important question. What do we mean by technical sales? What is so technical about it? Is it ever not technical? What competencies are needed for success? Join us!

David Sterne joins Dr. Willy Bolander in The Sales Lab to answer the question: "What is Technical Sales?" from the perspective of his company - Acme Brick. All episodes of Season 3 will address this important question. What do we mean by technical sales? What is so technical about it? Is it ever not technical? What competencies are needed for success? Join us!

Steve Lewarne joins Dr. Willy Bolander in The Sales Lab to answer the question: "What is Technical Sales?" from the perspective of his company - AVEVA. All episodes of Season 3 will address this important question. What do we mean by technical sales? What is so technical about it? Is it ever not technical? What competencies are needed for success? Join us!

John DiMare joins Dr. Willy Bolander in The Sales Lab to answer the question: "What is Technical Sales?" from the perspective of his company - Agilent Technologies. All episodes of Season 3 will address this important question. What do we mean by technical sales? What is so technical about it? Is it ever not technical? What competencies are needed for success? Join us!

Richard Farmer joins Dr. Willy Bolander in The Sales Lab to answer the question: "What is Technical Sales?" from the perspective of his company - Apellis Pharmaceuticals. All episodes of Season 3 will address this important question. What do we mean by technical sales? What is so technical about it? Is it ever not technical? What competencies are needed for success? Join us!

Solomon Sasa joins Dr. Willy Bolander in The Sales Lab to answer the question: "What is Technical Sales?" from the perspective of his company - Boston Scientific. All episodes of Season 3 will address this important question. What do we mean by technical sales? What is so technical about it? Is it ever not technical? What competencies are needed for success? Join us!

Larry Hudson joins Dr. Willy Bolander in The Sales Lab to answer the question: "What is Technical Sales?" from the perspective of his experience at a few different companies over the years - including Siemens, AVEVA, Senscient, and Eisenmann Corporation. All episodes of Season 3 will address this important question. What do we mean by technical sales? What is so technical about it? Is it ever not technical? What competencies are needed for success? Join us!

Alan Singleton joins Dr. Willy Bolander in The Sales Lab to answer the question: "What is Technical Sales?" from the perspective of his company - Ryerson. All episodes of Season 3 will address this important question. What do we mean by technical sales? What is so technical about it? Is it ever not technical? What competencies are needed for success? Join us!

Michael Karpicke joins Dr. Willy Bolander in The Sales Lab to answer the question: "What is Technical Sales?" from the perspective of his company - Hussmann. All episodes of Season 3 will address this important question. What do we mean by technical sales? What is so technical about it? Is it ever not technical? What competencies are needed for success? Join us!

Amy Venezia joins Dr. Willy Bolander in The Sales Lab to answer the question: "What is Technical Sales?" from the perspective of her company - Plastics Family Americas. All episodes of Season 3 will address this important question. What do we mean by technical sales? What is so technical about it? Is it ever not technical? What competencies are needed for success? Join us!

Matt Dyal joins Dr. Willy Bolander in The Sales Lab to answer the question: "What is Technical Sales?" from the perspective of his company - Hajoca Corporation. All episodes of Season 3 will address this important question. What do we mean by technical sales? What is so technical about it? Is it ever not technical? What competencies are needed for success? Join us!

Larry Sims joins Dr. Willy Bolander in The Sales Lab to answer the question: "What is Technical Sales?" from the perspective of his company - Vector Controls. All episodes of Season 3 will address this important question. What do we mean by technical sales? What is so technical about it? Is it ever not technical? What competencies are needed for success? Join us!