Jake Lords, also known as "Big Jake Lords," is a distinguished freshwater spearfisherman from Utah, celebrated for his remarkable achievements in the sport. He has set multiple world records, including for species such as brook trout and smallmouth bass. Jake is particularly noted for diving in extremely cold waters, often wearing minimal wetsuit protection. Beyond his spearfishing accolades, Jake shares his insights into spearfishing, hunting, the outdoors, fresh cooking, and anything related to a grill. His dedication to spearfishing and outdoor pursuits highlights his commitment to excellence and passion for adventure. Listen as we talk about the ups and downs of creating a personal brand.