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The Rivergate Marketing Podcast
Rivergate Marketing
34 episodes
4 days ago
The Rivergate Marketing Podcast delivers practical marketing insights for B2B professionals in industrial automation and engineering. Geared toward system integrators, OEMs, and high-tech firms, each episode offers actionable strategies. Since 2009, Rivergate Marketing has been a trusted digital partner for engineering companies—specializing in data-driven marketing and PR that boost credibility and drive growth. Our technical expertise turns complex challenges into compelling, actionable stories.
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All content for The Rivergate Marketing Podcast is the property of Rivergate Marketing and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The Rivergate Marketing Podcast delivers practical marketing insights for B2B professionals in industrial automation and engineering. Geared toward system integrators, OEMs, and high-tech firms, each episode offers actionable strategies. Since 2009, Rivergate Marketing has been a trusted digital partner for engineering companies—specializing in data-driven marketing and PR that boost credibility and drive growth. Our technical expertise turns complex challenges into compelling, actionable stories.
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Marketing
Business
Episodes (20/34)
The Rivergate Marketing Podcast
Alex Chausovsky: How the Latest Economic Data Impacts Industrial Businesses

In this episode, Alex Chausovsky, Director of Analytics and Consulting at Bundy Group, discusses the current state of the US economy in the second half of 2025.  He advises business leaders to focus on profit growth, leverage tax incentives like accelerated depreciation and R&D credits, and enhance communication with supply chain partners. Despite challenges, Chausovsky remains optimistic about the potential for businesses to adapt and thrive.


Check out our website:  rivergatemarketing.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

Follow our socials:

⁠⁠LinkedIn⁠⁠

⁠⁠X (Twitter)⁠⁠

⁠⁠Facebook

Be a guest on our podcast.

For more insights from Rivergate Marketing and to explore our podcast episodes, we invite you to visit us at RivergateMarketing.com.

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2 months ago
42 minutes 21 seconds

The Rivergate Marketing Podcast
CSIA 2025: Integrators Talk AI, Legacy Upgrades, and Industry Culture

In this episode, hear from Keith Mandachit of HDR, Peter Moskal of Engineered Energy Solutions, Steve Malyszko of Malisko Engineering, and Barry Brian of DRM.  We discuss modernizing legacy systems, applying autonomous AI, navigating industry consolidation, and the value of community at the 2025 CSIA Conference.


Check out our website:  rivergatemarketing.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

Follow our socials:

⁠⁠LinkedIn⁠⁠

⁠⁠X (Twitter)⁠⁠

⁠⁠Facebook

Be a guest on our podcast.

For more insights from Rivergate Marketing and to explore our podcast episodes, we invite you to visit us at RivergateMarketing.com.

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3 months ago
19 minutes 48 seconds

The Rivergate Marketing Podcast
CSIA 2025: SI Experts Share Thoughts on Digital Transformation and more

In this episode, hear from Daren Dieleman of Interstates, PC Romano of Avid Solutions, and Travis Miller of Miller Resource Group.  We discuss digital transformation, remote collaboration, talent challenges, and economic uncertainty at the 2025 CSIA Conference.


Check out our website:  rivergatemarketing.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

Follow our socials:

⁠⁠LinkedIn⁠⁠

⁠⁠X (Twitter)⁠⁠

⁠⁠Facebook

Be a guest on our podcast.

For more insights from Rivergate Marketing and to explore our podcast episodes, we invite you to visit us at RivergateMarketing.com.

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3 months ago
17 minutes 32 seconds

The Rivergate Marketing Podcast
CSIA 2025: Industry Leaders Discuss Consolidation, Digital Transformation, and more

In this episode, Christine McQuilkin speaks with Rich Brueggman of Data Science Automation, Rick Caldwell of SCADAware, Wright Sullivan of SkyIO, and Jeff Miller of Exotek about consolidation, digital transformation, and leadership development at the 2025 CSIA Conference.


Check out our website:  rivergatemarketing.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

Follow our socials:

⁠⁠LinkedIn⁠⁠

⁠⁠X (Twitter)⁠⁠

⁠⁠Facebook

Be a guest on our podcast.

For more insights from Rivergate Marketing and to explore our podcast episodes, we invite you to visit us at RivergateMarketing.com.

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4 months ago
17 minutes 39 seconds

The Rivergate Marketing Podcast
Using Cobots for Palletizing with Ben Kurth

In this episode, Christine McQuilkin speaks with Ben Kurth of Applied Manufacturing Technologies about the benefits of using collaborative robots (cobots) for palletizing.


Check out our website:  rivergatemarketing.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

Follow our socials:

⁠⁠LinkedIn⁠⁠

⁠⁠X (Twitter)⁠⁠

⁠⁠Facebook

Be a guest on our podcast.

For more insights from Rivergate Marketing and to explore our podcast episodes, we invite you to visit us at RivergateMarketing.com.

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7 months ago
12 minutes 59 seconds

The Rivergate Marketing Podcast
MES in Midmarkets with Tod Virden of GrayMatter

In this episode, Grace Clark speaks with Tod Virden of GrayMatter about how mid-market manufacturers are increasingly adopting manufacturing execution systems, or MES. 

Virden shares his thoughts on the evolving MES landscape, key challenges like ROI justification and user adoption, and the benefits of improved delivery, asset utilization, and traceability. 

He also highlights industries leading the charge and shares a success story of a food and beverage company that enhanced traceability and quality audits with MES.


Check out our website:  rivergatemarketing.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

Follow our socials:

⁠⁠LinkedIn⁠⁠

⁠⁠X (Twitter)⁠⁠

⁠⁠Facebook

For more insights from Rivergate Marketing and to explore our podcast episodes, we invite you to visit us at RivergateMarketing.com.

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8 months ago
25 minutes 4 seconds

The Rivergate Marketing Podcast
Founder Branding on LinkedIn with Ghalib Hassam

In this episode, Grace sits down with return guest Ghalib Hassam of Baghi to discuss the importance of thought leadership for B2B founders and executives on LinkedIn. Ghalib shares insights on building a consistent and strategic brand to attract the right audience and stand out from the AI-generated content noise.


Ghalib Hassam’s The Founder’s Lore Podcast

Check out our website:  rivergatemarketing.com⁠⁠⁠⁠⁠⁠⁠⁠⁠


Follow our socials:

⁠⁠LinkedIn⁠⁠

⁠⁠X (Twitter)⁠⁠

⁠⁠Facebook

For more insights from Rivergate Marketing and to explore our podcast episodes, we invite you to visit us at RivergateMarketing.com.

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8 months ago
22 minutes 53 seconds

The Rivergate Marketing Podcast
Trends and Insights from the A3 Business Forum with Sam Hoff, David Matthews, Jennifer Palumbo, and Liam Flynn

This podcast features part two of our conversations with experts at the A3 Business Forum in Orlando. 

First we speak withSam Hoff, President and CEO of Patti Engineering,about the key industry trends and technology innovations he's most excited about, including the role of AI in helping manufacturing and distribution workers run their operations more efficiently.

We then hear fromDavid Matthews, CEO of Barn Owl Robotics, who discusses the challenges of aligning public perception with the realities of technology and the importance of networking.

Next we talk toJennifer Palumbo, Vice President of Marketing for E Tech Group, about her company's comprehensive approach to client partnerships and the benefits of attending industry events for networking and learning. 

Finally, we hear fromLiam Flynn, Business Development Engineer at Ruland Manufacturing, who talks about the company's focus on the medical and semiconductor industries and the impact of economic insights on business decisions.


Check out our website: rivergatemarketing.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

Follow our socials:

⁠⁠LinkedIn⁠⁠

⁠⁠X (Twitter)⁠⁠

⁠⁠Facebook

For more insights from Rivergate Marketing and to explore our podcast episodes, we invite you to visit us at RivergateMarketing.com.

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9 months ago
17 minutes 30 seconds

The Rivergate Marketing Podcast
Trends and Insights from the A3 Business Forum with Georgia Whalen, Chris Round, Phil Brown, and Scott Marsic

This podcast features conversations with several experts at the A3 Business Forum in Orlando. First, we speak with Georgia Whalen, our founder and president, about the value she finds in attending the conference and the positive outlook for manufacturing in the coming years. We then hear from Chris Round of Ars Automation, who discusses the importance of ease-of-use and speed-to-market when it comes to automation technology. Next, we talk to Phil Brown, president of OMS Motion, about the challenges of keeping up with rapidly evolving technology in the industry. Finally, we hear from Scott Marsic of Epson Robots, who shares his insights on the rise of AI and mobility in robotics and automation.


Check out our website:  rivergatemarketing.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

Follow our socials:

⁠⁠LinkedIn⁠⁠

⁠⁠X (Twitter)⁠⁠

⁠⁠Facebook

For more insights from Rivergate Marketing and to explore our podcast episodes, we invite you to visit us at RivergateMarketing.com.

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9 months ago
17 minutes 43 seconds

The Rivergate Marketing Podcast
Amy Graff on How Rockwell Automation's Partner Marketing Program Empowers System Integrators

In this episode, Grace Clark sits down with Amy Graff,  the North American Partner Marketing Manager at Rockwell Automation to discuss the evolving importance of marketing for system integrators. 

Amy highlights the shift from marketing being a "nice to have" to a "need to have" due to changing customer behaviors and the increasing complexity of decision-making processes. 

She emphasizes the benefits of having dedicated marketing resources and leveraging co-marketing opportunities with partners like Rockwell to amplify their voice, drive demand, and generate leads. 

Amy encourages system integrators to engage with their partner managers to explore and maximize co-marketing opportunities, even if they lack dedicated marketing staff.


Check out our website:  rivergatemarketing.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

Follow our socials:

⁠⁠LinkedIn⁠⁠

⁠⁠X (Twitter)⁠⁠

⁠⁠Facebook

For more insights from Rivergate Marketing and to explore our podcast episodes, we invite you to visit us at RivergateMarketing.com.

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10 months ago
23 minutes 55 seconds

The Rivergate Marketing Podcast
Insights from E Tech Group CEO Matt Wise

In this episode, Matt Wise, CEO of E Tech Group, shares his perspective on the exciting transformations happening in the industry, from the increasing adoption of full-line automation to the challenges companies face in managing and integrating their automation technologies. He also discusses the importance of content marketing in educating clients and helping them navigate the complex landscape of automation.

 

Matt talks about E Tech's approach to acquiring and integrating other system integration companies, highlighting the value of preserving brand equity and leveraging new technologies and expertise to better serve their growing client base.

 

Join us as we dive deep into the world of industrial automation with Matt Wise.

 

Check out our website:  rivergatemarketing.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

Follow our socials:

⁠⁠LinkedIn⁠⁠

⁠⁠X (Twitter)⁠⁠

⁠⁠Facebook

For more insights from Rivergate Marketing and to explore our podcast episodes, we invite you to visit us at RivergateMarketing.com.

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1 year ago
9 minutes 15 seconds

The Rivergate Marketing Podcast
Learn Email Secrets from Expert Jay Schwedelson

In this episode, Grace Clark and Christine McQuilkin sit down with Jay Schwedelson, one of the top marketing experts in the US who is affectionately known as the “king of email.”  His guiding philosophy centers on providing the latest, research-backed knowledge and best practices to marketers of all sizes and industries.  Jay is the founder of SubjectLine.com, the leading free subject-line rating tool, ranked in the top 1% of all websites worldwide.  Having led SubjectLine.com through the testing of more than 15 million subject lines, Jay uses his knowledge to guide organizations across multiple industries on how to implement impactful email marketing.  Jay is also the founder of GURU Media Hub, which hosts the GURU conference, the world’s largest email marketing event, as well as other major marketing events that attract more than 50,000 attendees annually.  His podcast, “Do This, Not That!: For Marketers,” is among the most popular in the United States and has been ranked in the top 10 out of over 50,000 marketing podcasts in the entire country.  Through his agency, Outcome Media, his team executes over 40,000 marketing campaigns annually for many of the world’s most iconic and successful brands.  Jay has been named to Crain’s Top 100 Industry Leaders for 10 consecutive years and was inducted into the Hall of Fame at his alma mater, the University of Florida College of Journalism and Communications, in recognition of career excellence.


 

https://gurumediahub.com/


Check out our website:  rivergatemarketing.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

Follow our socials:

⁠⁠LinkedIn⁠⁠

⁠⁠X (Twitter)⁠⁠

⁠⁠Facebook

For more insights from Rivergate Marketing and to explore our podcast episodes, we invite you to visit us at RivergateMarketing.com.

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1 year ago
28 minutes 34 seconds

The Rivergate Marketing Podcast
Industry Leaders Discuss the Future of System Integration

In this episode, Grace Clarks sits down at the 2024 CSIA Conference with leading professionals in the system integration industry. Bruce Marson of Engineered Energy Solutions discusses the growth of automation and AI challenges, while David Ivester from AESolutions explores AI and machine learning potentials. Dawn Dittman from Interstates highlights digital transformation and IT-OT convergence, and Sonali Shah from Thermo Systems talks about the increasing demand for system integration. Tune in to hear their predictions for the industry's future and the importance of continuous learning and adaptation.

 

Check out our website:  rivergatemarketing.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

Follow our socials:

⁠⁠LinkedIn⁠⁠

⁠⁠X (Twitter)⁠⁠

⁠⁠Facebook

For more insights from Rivergate Marketing and to explore our podcast episodes, we invite you to visit us at RivergateMarketing.com

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1 year ago
25 minutes 29 seconds

The Rivergate Marketing Podcast
Founders of Outlier Automation on Industry Growth and Innovation

In this episode, Grace Clark sits down with G and Liz Brooks-Zak, co-founders of Outlier Automation, at the 2024 CSIA Conference.  G and Liz discuss their industry experience and company growth, the importance of knowledge transfer, and the journey of starting their own company, emphasizing shared sacrifices and strong communication. Tune in to hear about their expertise in advanced manufacturing, motion control, robotics, and data integration.

Welcome to the Rivergate Marketing Podcast. In this episode, Check out our website:  rivergatemarketing.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

Follow our socials:

⁠⁠LinkedIn⁠⁠

⁠⁠X (Twitter)⁠⁠

⁠⁠Facebook

For more insights from Rivergate Marketing and to explore our podcast episodes, we invite you to visit us at RivergateMarketing.com.

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1 year ago
11 minutes 48 seconds

The Rivergate Marketing Podcast
2024 CSIA Conference Insights: Networking & Growth


 In this episode, Grace Clark sits down with several CSIA members at the 2024 annual conference.  Hear from G and Liz Brooks-Zak of Outlier Automation, Sonali Shah of Thermo Systems, David Iverster of AE Solutions, Dawn Dittman of Interstates, and Bruce Marson of Engineered Energy Solutions.

Check out our website:  rivergatemarketing.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

Follow our socials:

⁠⁠LinkedIn⁠⁠

⁠⁠X (Twitter)⁠⁠

⁠⁠Facebook

For more insights from Rivergate Marketing and to explore our podcast episodes, we invite you to visit us at RivergateMarketing.com.

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1 year ago
9 minutes 25 seconds

The Rivergate Marketing Podcast
Unlocking the Power of Press Releases in the Digital Era: Strategies for Maximum Impact


In this episode, Julia Plott discusses the importance of press releases in the modern digital age, highlighting their role in SEO, storytelling, audience engagement, and thought leadership. 

She also explains the potential pitfalls of using free press release platforms.  

Join Julia as she shares why your company should leverage press releases, and how Rivergate Marketing can help.


Check out our website:  rivergatemarketing.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

Follow our socials:

⁠⁠LinkedIn⁠⁠

⁠⁠X (Twitter)⁠⁠

⁠⁠Facebook

For more insights from Rivergate Marketing and to explore our podcast episodes, we invite you to visit us at RivergateMarketing.com.

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1 year ago
4 minutes 29 seconds

The Rivergate Marketing Podcast
CSIA Conference Insights with Lisa Richter: Strategies for Success at the CSIA Marketing Workshop

In this episode, Grace Clark chats with Lisa Richter, Director of Industry Outreach and Growth for the ⁠Control System Integrators Association, CSIA⁠ and host of the Talking Industrial Automation (TIA) podcast.  This crossover episode will also be released by TIA.

Join Grace and Lisa as they explore the dynamic world of control system integration, as they delve into the CSIA community's collaborative spirit and the enriching experiences offered at the upcoming CSIA conference in  Dallas in April 2024.  

The conference, themed 'Leading into the Future', is a hub for networking, innovation, and growth for both seasoned executives and emerging talents in the field.  

New this year at the conference is a ⁠one-day marketing workshop⁠ with exciting sessions and Keynote Speaker ⁠Jay Schwedelson⁠.

Check out our website: rivergatemarketing.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

Follow our socials:

⁠⁠LinkedIn⁠⁠

⁠⁠X (Twitter)⁠⁠

⁠⁠Facebook

For more insights from Rivergate Marketing and to explore our podcast episodes, we invite you to visit us at RivergateMarketing.com.

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1 year ago
30 minutes 16 seconds

The Rivergate Marketing Podcast
Accelerating Business Growth: The Power of Client Interviews in Relationship Management

In this episode of the Rivergate Marketing Podcast, Grace Clark and Georgia Whalen discuss the importance of client interviews for relationship management and business growth. They argue that in-depth interviews provide valuable insights into clients' needs and pain points, and are more effective than surveys or questionnaires. The conversation also highlights the benefits of using a third party to conduct these interviews, as clients are more likely to be honest with an impartial party. The interviews can be tailored to the company's goals and can also be used to ask for testimonials. The discussion concludes with examples of how these interviews have helped uncover gaps in knowledge and opened doors for further business opportunities.


Check out our website:  rivergatemarketing.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

Follow our socials:

⁠⁠LinkedIn⁠⁠

⁠⁠X (Twitter)⁠⁠

⁠⁠Facebook

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1 year ago
13 minutes 51 seconds

The Rivergate Marketing Podcast
From Jargon to Juice: How Technical Firms Can Boost Their Content Game

In episode 15, Grace Clark and Christine McQuilkin delve into the art and science of creating compelling content for highly technical companies. They discuss the importance of technical detail, the role of SEO, the value of brand name mentions, and the dangers of oversimplifying content. Join them as they share best practices and insights to help engineers and tech firms effectively communicate their expertise to their audience.


Check out our ⁠website: ⁠⁠⁠⁠⁠⁠rivergatemarketing.com⁠⁠⁠⁠⁠⁠⁠⁠

Follow our socials:

⁠LinkedIn⁠

⁠X (Twitter)⁠

⁠Facebook

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2 years ago
18 minutes 2 seconds

The Rivergate Marketing Podcast
LinkedIn Personal Branding Expert Ghalib Hassam Shares Common Mistakes to Avoid

In the latest episode of the Rivergate Marketing Podcast, we are joined by Ghalib Hassam, an expert in LinkedIn personal branding. Hassam candidly underscores the power of authenticity and the pitfalls of spreading oneself too thinly across diverse topics. With a deep insight into audience psychology, he reveals that the cornerstone of effective branding is nurturing trust through personal narratives and distinct perspectives. While he cautions against viewing LinkedIn as a panacea for immediate business growth, Hassam stresses its pivotal role in the broader customer journey. For entrepreneurs and business leaders, he advocates an immediate and strategic engagement with LinkedIn, harnessing one's unique voice to truly differentiate. Don't miss this enlightening discussion.

 

Check out our website: ⁠⁠⁠⁠⁠⁠rivergatemarketing.com⁠⁠⁠⁠⁠⁠⁠

Follow our socials:

LinkedIn

X (Twitter)

Facebook

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2 years ago
23 minutes 14 seconds

The Rivergate Marketing Podcast
The Rivergate Marketing Podcast delivers practical marketing insights for B2B professionals in industrial automation and engineering. Geared toward system integrators, OEMs, and high-tech firms, each episode offers actionable strategies. Since 2009, Rivergate Marketing has been a trusted digital partner for engineering companies—specializing in data-driven marketing and PR that boost credibility and drive growth. Our technical expertise turns complex challenges into compelling, actionable stories.