What do you really know about your customer? In this episode, we’re joined by Gee Ranasinha—founder & CEO of KEXINO and marketing strategist with 25+ years of experience—to debunk common marketing myths and dive deep into what actually drives business growth.Gee shares:✅ Why your value proposition probably sucks (and how to fix it)✅ The danger of confusing tactics with strategy✅ Why flashy websites don’t convert—and what actually does✅ The real reason your ideal customers are buying from your competitors✅ A case study: how snail mail beat digital ads and drove 24% more revenue✅ His take on AI, sales-marketing silos, and marketing “gurus” selling shortcutsWhether you're a solopreneur, a service business under $1M, or just tired of wasting ad spend with no ROI—this episode will reset how you think about marketing.00:00 Introduction and the Concept of Expertise01:49 The Risepreneur Podcast Introduction02:02 Guest Introduction: Gee Ranasinha02:44 Gee's Entrepreneurial Journey05:53 Transition to the Corporate World06:28 The Evolution of Digital Image Capture10:50 Selling the First Venture13:09 Impact of AI on the Third Venture13:38 Marketing Strategies for Small Businesses26:02 Understanding Your Ideal Customer Profile (ICP)30:52 The Importance of Qualitative and Quantitative Research33:06 Segmentation, Targeting, and Positioning33:33 Market Segmentation and Targeting Strategies35:58 Importance of Differentiation37:26 Challenges in Marketing Strategy40:48 Understanding Customer Needs46:01 Case Study: Effective Marketing Tactics59:27 The Role of Marketing and Sales01:04:31 Final Thoughts and Contact Information————————7 DEADLY BUSINESS EXIT MISTAKES YOU NEED TO KNOW BEFORE SELLINGMake sure you are not making these costly mistakes and let years of hard work go to waste.Download our free eBook now to protect your financial future.https://secure.idealexitplan.com/7-business-exit-mistakes?am_id=1002————————Connect Gee Ranasinha through these platforms🌐Website: https://kexino.com/💬Linkedin: https://www.linkedin.com/in/ranasinha/📲 Instagram: https://www.instagram.com/wearekexino👍 Facebook: https://www.facebook.com/KEXINO✖ / Twitter: https://x.com/kexino#MarketingStrategy, #DigitalMarketing, #B2BMarketing, #BehavioralMarketing, #GrowthMarketing, #MarketingTips, #MarketingTruths, #ValueProposition, #EntrepreneurMindset, #StartupTips, #BusinessGrowth, #SmallBusinessMarketing, #SalesAndMarketing, #CustomerJourney, #ScaleYourBusiness, #MarketingForFounders, #BuildYourBrand, #RisepreneurPodcast, #PodcastInterview, #BusinessPodcast, #MarketingPodcast, #GeeRanasinha, #PodcastClips, #FoundersTalk, #StrategicMarketing, #BehindTheBrand