The Revenue Room™, by H2K Labs

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The Revenue Room™, by H2K Labs

Heather Holst-Knudsen, CEO, H2K Labs

35 episodes

3 weeks ago

In this powerful conversation, Heather Holst-Knudsen sits down with two industry innovators—Allison Markert of Future PLC and Jaime Schultheis of Bombora—to unpack how data, AI, and intent intelligence are redefining the future of media and revenue growth. Together, they reveal how Future PLC’s massive B2B portfolio is leveraging first-party and intent data to uncover hidden buyers, build audience intelligence, and measure real business impact—while also tackling the leadership and cultural s...

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In this powerful conversation, Heather Holst-Knudsen sits down with two industry innovators—Allison Markert of Future PLC and Jaime Schultheis of Bombora—to unpack how data, AI, and intent intelligence are redefining the future of media and revenue growth. Together, they reveal how Future PLC’s massive B2B portfolio is leveraging first-party and intent data to uncover hidden buyers, build audience intelligence, and measure real business impact—while also tackling the leadership and cultural s...

Show more...

Episodes (20/35)

The Revenue Room™, by H2K Labs

The Future of Media Is Data-Fueled: How Future PLC & Bombora Are Rewriting the Rules of Revenue

In this powerful conversation, Heather Holst-Knudsen sits down with two industry innovators—Allison Markert of Future PLC and Jaime Schultheis of Bombora—to unpack how data, AI, and intent intelligence are redefining the future of media and revenue growth. Together, they reveal how Future PLC’s massive B2B portfolio is leveraging first-party and intent data to uncover hidden buyers, build audience intelligence, and measure real business impact—while also tackling the leadership and cultural s...

3 weeks ago

49 minutes

The Revenue Room™, by H2K Labs

From Startup to Scale: Jerry Li’s Playbook for the Next Economy

In this episode of Revenue Room™, Jerry Li shares his hard-won lessons on building, scaling, and thriving in the age of AI. From navigating the leap from startup scrappiness to sustainable scale, to reshaping work and leadership for the next economy, Jerry’s playbook is equal parts visionary and practical. You’ll learn how to: Rethink growth strategies beyond short-term winsLead teams through rapid innovation cyclesHarness AI without losing the human edgePrepare your business for the economy...

2 months ago

51 minutes

The Revenue Room™, by H2K Labs

Branded or Buried: Pete Pachal on Why AI Will Expose the Real Value of Media

In this episode of The Revenue Room™, Pete Pachal, founder of The Media Copilot and longtime tech journalist, joins Heather Holst-Knudsen for a sharp, future-forward conversation on how AI is reshaping the media landscape. From the decline of brand trust to the rise of zero-click content, Pete unpacks the brutal clarity that AI brings—and why it may force media companies to finally prove their real value. Key Topics Discussed: Why AI’s biggest disruption isn’t productivity—it’s radical transp...

3 months ago

56 minutes

The Revenue Room™, by H2K Labs

Owning the Room: Samantha Skey on AI, Imposter Syndrome, and Leading with Intention

In this episode of *Revenue Room™, Samantha Skey, CEO of SHE Media, shares her bold, human-centered take on leadership, AI disruption, and the future of digital publishing. From reframing imposter syndrome as a systemic issue to building a diversified media model grounded in authenticity, Samantha offers a masterclass in leading with courage, clarity, and purpose in a time of massive change. Key Topics Discussed: -How Samantha approaches leadership with a focus on ethics, empathy, and long-...

3 months ago

47 minutes

The Revenue Room™, by H2K Labs

Zero-Click Futures and AI Truths: How Tag Digital is Redefining Event Marketing

What do hamster photos, AI-powered marketing, and global event domination have in common? In this episode, Heather Holst-Knudsen sits down with Laura Davidson, CEO and co-founder of Tag Digital, to uncover how she turned a scrappy startup into a global performance marketing powerhouse for events. From their first client win with UBM to building AI-powered digital twins and tackling the zero-click future, Laura shares bold insights on data, creative, authenticity, and the leadership grit it ta...

4 months ago

46 minutes

The Revenue Room™, by H2K Labs

Reinventing Event Revenue: Michelle Troop on Customization, AI Tools, and Selling Beyond the Booth

In this episode of The Revenue Room, host Heather Holst-Knudsen speaks with Michelle Troop, Chief Revenue Officer of Ai4, the world’s largest artificial intelligence event. Michelle shares how she helped scale Ai4 from boutique gatherings into an 8,000+ attendee juggernaut—and how her entrepreneurial mindset has led to multiple successful event acquisitions. She breaks down the playbook behind Ai4’s revenue transformation, including: How to enable your sales team to go beyond square footageWh...

4 months ago

49 minutes

The Revenue Room™, by H2K Labs

From Legacy to Tech-Enabled: How MEDQOR is Transforming Healthcare Media

In this episode, Heather sits down with Brian Weaver, the innovative mind behind Chronicle, MEDQOR's proprietary data platform that is redefining how B2B media companies deliver performance and prove ROI. Brian shares the story of acquiring MEDQOR in 2009—then a traditional print publisher—and turning it into a data-powered marketing engine that delivers buyer intelligence, real-time leads, and measurable outcomes. He pulls back the curtain on how Chronicle combines AI, CRM integration, and p...

4 months ago

50 minutes

The Revenue Room™, by H2K Labs

The Revenue Room™ with Anne Lafère, Group CEO, Easyfairs

In this episode of The Revenue Room Podcast, Heather Holst-Knudsen sits down with Anne Lafère, Co-CEO of Easyfairs, to explore how the company is transforming the events industry through deep digital integration, centralized technology, and a fiercely data-driven culture. Anne shares how Easyfairs uses AI to improve personalization, predict attendee no-shows, and enhance both customer and employee experience. They discuss the company’s transition from family-owned to private equity-backed, th...

6 months ago

42 minutes

The Revenue Room™, by H2K Labs

The Revenue Room™ with Orson Francescone, Managing Director, FT Live

In this episode of The Revenue Room, host Heather Holst-Knudsen sits down with Orson Francescone, Managing Director of FT Live—the global events division of the Financial Times. Under Orson’s leadership, FT Live has delivered record-breaking growth, producing over 240 events in 2024 alone. Join us as we explore Orson’s 20-year journey in the B2B events industry, from his early days as a conference producer to running massive global trade shows, and now leading one of the most innovative event...

7 months ago

55 minutes

The Revenue Room™, by H2K Labs

The Revenue Room™ with Tina Hannagan, EVP/GM, Fusable

In this episode, Tina Hannagan, EVP & GM of Asset Intelligence at Fusable, shares how she led the transformation of Fusable from a traditional media business into a data powerhouse. Tina discusses the journey from siloed brands to a unified data strategy, the importance of strategic partnerships, and how data integration enhances customer value. She also dives into the role of AI, sales transformation, and leadership development in building a modern revenue organization. 🔹 Key Topics: Bre...

9 months ago

54 minutes

The Revenue Room™, by H2K Labs

The Revenue Room™ with Narisa Wild, CDO, Clarion Events North America

Narisa Wild, Chief Digital Officer at Clarion Events North America, joins The Revenue Room to share her expertise in leading digital transformation and championing AI-driven initiatives in the events and media industries. From building customer-centric experiences to leveraging cutting-edge technologies, Narisa provides actionable insights on how businesses can future-proof themselves while creating value for customers and employees alike. This episode is a must-listen for leaders navigating ...

9 months ago

1 hour 3 minutes

The Revenue Room™, by H2K Labs

The Revenue Room™ with Constance Sayers, President & CRO, GovExec

Constance Sayers, President and Chief Revenue Officer of GovExec, joins The Revenue Room to share her journey of transforming a traditional media company into a data-driven intelligence platform. From managing 16 acquisitions in one year to pioneering innovative AI-driven solutions, Constance offers invaluable insights on redefining revenue streams and scaling businesses in the information and media industry. This episode is a must-listen for leaders navigating the challenges of transitioning...

9 months ago

1 hour 1 minute

The Revenue Room™, by H2K Labs

The Revenue Room™ with Will Lee, CEO, Adweek

Welcome to another episode of The Revenue Room™ Podcast! This week, Heather Holst-Knudsen sits down with Will Lee, CEO of Adweek, to discuss his journey from traditional media to leading one of the most influential brands in marketing and advertising. Will shares his vision for transforming Adweek from a trade publication into a cutting-edge business intelligence platform, and the role AI, data, and innovative thinking play in that journey.Key Takeaways:Will Lee's impressive career trajectory...

10 months ago

55 minutes

The Revenue Room™, by H2K Labs

The Revenue Room™ with Matt Yorke, CEO, The Channel Company

In this episode of The Revenue Room, host Heather Holst-Knudsen, CEO of H2K Labs, chats with Matt Yorke, CEO of The Channel Company, about building scalable, predictable revenue streams in the B2B tech ecosystem. Matt shares insights from his 25+ years of leadership at the intersection of media, technology, and data, revealing strategies for leveraging AI, data, and streamlined processes to fuel enterprise value.From hiring the right team for private equity-backed businesses to launching into...

10 months ago

48 minutes

The Revenue Room™, by H2K Labs

The Revenue Room™ with Anna Anisin, Founder & CEO, DataScience.Salon

Join us for an engaging conversation with Anna Anisin, a trailblazer in leveraging artificial intelligence for business innovation. Anna shares her expertise on transforming industries, redefining revenue streams, and enhancing enterprise value using AI. With a focus on actionable insights, this episode is a must-listen for CEOs and leaders ready to embrace AI as a strategic tool rather than a simple automation solution.What You’ll Learn in This Episode:AI’s Strategic Role in Business: Anna’s...

11 months ago

51 minutes

The Revenue Room™, by H2K Labs

The Revenue Room™ with Mike Carlucci, COO, Clarion Events North America

In this episode of The Revenue Room Podcast, host Heather Holst-Knudsen, CEO of H2K Labs, sits down with Mike Carlucci, Chief Operating Officer at Clarion Events North America. With over two decades of experience in the events industry, Mike discusses the power of leveraging data, alignment between sales and operations, and creating exceptional customer experiences. Together, they delve into the strategies and innovations that have helped Mike transform operations and revenue strategies at Cl...

11 months ago

53 minutes

The Revenue Room™, by H2K Labs

The Revenue Room™ with Peter Cohan, Forbes Senior Contributor & Angel Investor

In this episode of The Revenue Room™ Podcast, host Heather Holst-Knudsen sits down with Peter Cohan, associate professor at Babson College, strategic consultant, and author of Brain Rush. Together, they explore the transformative role of AI in driving revenue growth, creating competitive advantages, and reshaping leadership strategies.Key Topics Covered:AI’s Value Pyramid: Peter introduces the concept of the AI value pyramid, outlining how businesses can utilize AI to overcome creator's block...

11 months ago

57 minutes

The Revenue Room™, by H2K Labs

The Revenue Room™ with Paul Miller, CEO, Questex

In this episode, host Heather Holst-Knudsen, CEO of H2K Labs, dives deep into the intersection of leadership, innovation, and data-driven strategy with Paul Miller, CEO of Questex. Paul shares his journey of transforming Questex into a cutting-edge, data-centric organization, discusses key lessons in navigating remote leadership, and offers insights into building growth strategies in today’s fast-paced business environment. Whether you’re leading a team or looking to stay ahead in your indust...

11 months ago

1 hour 1 minute

The Revenue Room™, by H2K Labs

The Revenue Room™ with Doug Llewellyn, CEO, Data Society Group

In this episode of The Revenue Room podcast, host Heather Holst-Knudsen, CEO of H2K Labs, dives deep into the intersection of data, AI, and culture with guest Doug Llewellyn, CEO of Data Society Group. They explore how companies can leverage data and AI to drive transformation, empower workforces, and create enterprise value. Doug shares insights on building data-literate organizations, the evolving role of Chief Data Officers, and strategies for navigating the fast-paced AI era.What You’ll L...

11 months ago

51 minutes

The Revenue Room™, by H2K Labs

The Revenue Room™ with Chris Dyer, Remote Work and Culture Expert

In this insightful episode, Heather Holst-Knudsen sits down with Chris Dyer, a leading authority on company culture and remote work. Chris shares his journey from CEO of a rapidly growing company to a global leadership speaker and bestselling author. He discusses his seven-pillar framework for building strong, effective company cultures and how organizations can optimize their work environments, whether in-office, remote, or hybrid.Key Topics Discussed:RevvedUP Event Overview: Heather announc...

12 months ago

55 minutes