Thinking about adding AI SDRs to your sales team? In this episode, we break down what actually works—and what doesn't—when implementing AI in your sales development process. From common onboarding mistakes to where AI truly shines (and stumbles), here’s what you need to know before you plug it in.
Articles mentioned in the episode:
11x CEO Hasan Sukkar steps down - https://techcrunch.com/2025/05/05/11x-ceo-hasan-sukkar-steps-down/
Artisan Raises $25M Series A - https://www.forbes.com/sites/dariashunina/2025/04/09/artisan-raises-25m-to-replace-repetitive-work-with-ai-employees/
11x.ai Review worth the hype? - https://saassalesdirector.medium.com/11x-ai-review-worth-the-hype-a33e89a9716f
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Why aren’t more RevOps leaders getting promoted to VP or CRO roles? In this episode, we break down the biggest career blockers holding Revenue Operations professionals back, from focusing too much on tooling to missing what execs actually care about.
After building and exiting a successful VC-backed company, Esben Friis-Jensen took a different path — bootstrapping his next SaaS startup to $5M ARR with just a team of 3.
In this episode, he shares why he turned down venture funding, how he built an efficient, product-led growth engine, and lessons on scaling smart without sacrificing ownership or speed.
If you're feeling anxious about AI. If LinkedIn's making you doubt your GTM. You need this episode.
We break down what’s real, what’s hype, and why boring execution still wins.
No. This is not a tactical episode. But. You will get a real look inside of a company being created.
You can go to https://www.everstage.com/revenue-formula to check out Everstage and mention Revenue Formula to unlock a personalized Sales Compensation Strategy Session with Everstage’s RevOps experts—crafted for enterprise teams to maximize performance.
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If you're running outbound. If you're using SDRs. Or planning to. You've got to listen to this episode.
We got Morgan Ingram on the show, and he broke down his LinkedIn playbook to get replies at scale.
You can go to https://www.everstage.com/revenue-formula to check out Everstage and mention Revenue Formula to unlock a personalized Sales Compensation Strategy Session with Everstage’s RevOps experts—crafted for enterprise teams to maximize performance.
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Over the last year or so, Klarna has been on a rampage to automate away. They've sliced tools, costs and staff. Begging the question...
Is this just a VC narrative or is there more than meets the eye?
We had to record this unusual episode. In what feels like a single day, a year's worth of drama has unfolded in software.
It almost seems like John Oliver would talk about it. But since he's busy, we decided to do an episode for him on 11x and the chaos that's emerging.
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Getting AEs to self-prospect is fun: AEs will complain, procrastinate, and straight up not do it.
In todays episode, we share some simple tricks to get account executives excited and motivated to self prospect (hint: it's about $).
You can go to https://www.everstage.com/revenue-formula to check out Everstage and mention Revenue Formula to unlock a personalized Sales Compensation Strategy Session with Everstage’s RevOps experts—crafted for enterprise teams to maximize performance.
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How to scale past $10M ARR. GTM Engineering. How AI is changing the game and much much more.
We got Maja Voje, also known as the GTM Strategist, to join us and share her thoughts on this and more.
You can go to https://www.everstage.com/revenue-formula to check out Everstage and mention Revenue Formula to unlock a personalized Sales Compensation Strategy Session with Everstage’s RevOps experts—crafted for enterprise teams to maximize performance.
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Usually, we share advanced analysis to run, cases of amazing tech companies, or something else.
Today, we're talking about an energy drink. Stay with us because this potent drink can teach tech a lot about advertising.
If there's something we all love, it's to root for david beating goliath.
And right now, there's a small team doing just that. Pylon, led by Marty Kausas, is going head to head with Zendesk.
Naturally, we asked Marty to share their playbook.
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With every new technology, there's a Kodak.. or Nokia.. For AI, that company is Chegg - a publicly traded, once highflying edtech company.
We break down the story of Chegg, and distill four learnings for GTM leaders.
You can go to https://www.everstage.com/revenue-formula to check out Everstage and mention Revenue Formula to unlock a personalized Sales Compensation Strategy Session with Everstage’s RevOps experts—crafted for enterprise teams to maximize performance.
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Your main contact is not your champion. You champion might not be an experienced buyer. And the list goes on.
The problem is: not getting this right can really hurt your ability to bring in newbiz revenue.
That's why we invited Gal Aga from Aligned. Not only did he post a kick-ass meme on this problem, but he also has worked extensively with AEs and run into this problem too often.
You can go to https://www.everstage.com/revenue-formula to check out Everstage and mention Revenue Formula to unlock a personalized Sales Compensation Strategy Session with Everstage’s RevOps experts—crafted for enterprise teams to maximize performance.
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So we've crossed 200 episodes. And we felt like, as usual, doling out some advice - this time focused on the thing we spend a lot of time on... Podcasts. Specifcally this one.
If you've considered, or are constantly being suggested/told to do a podcast. This episode is for you. If not, maybe it'll just be fun to get a look under the hood. (and if nothing else? This episode also consist of non-work related conversation)
How's PLG different from outbound? We asked someone who's worked with both motions. And the interesting part?
They used a very simple trick to accelerate their PLG: Defining their ICP.
You can go to https://www.everstage.com/revenue-formula to check out Everstage and mention Revenue Formula to unlock a personalized Sales Compensation Strategy Session with Everstage’s RevOps experts—crafted for enterprise teams to maximize performance.
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Growth envy. We've all been there. Another company just blows up in what feels like seconds.
Immediately you wonder, how could we achieve the same? Well, first step is understanding, and in this episode we break down the conditions that enabled Cursor to grow incredibly fast.
You can go to https://www.everstage.com/revenue-formula to check out Everstage and mention Revenue Formula to unlock a personalized Sales Compensation Strategy Session with Everstage’s RevOps experts—crafted for enterprise teams to maximize performance.
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There are 1000s of privately held unicorns. But for many of them, they will truly struggle to make a meaningful exit.
We discuss why together with Roee.
You can go to https://www.everstage.com/revenue-formula to check out Everstage and mention Revenue Formula to unlock a personalized Sales Compensation Strategy Session with Everstage’s RevOps experts—crafted for enterprise teams to maximize performance.
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Are you about to report to the CEO? Are you already?
In todays episode, we share our experience reporting to the CEO.
Ready to see the difference? Visit Fullcast.com and mention the Revenue Formula Podcast to unlock an exclusive premium gift, just for listeners!
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Free trials don't work for AI products - so... what do you do?
That's what we asked Chris, CEO and founder of Slite.
Ready to see the difference? Visit Fullcast.com and mention the Revenue Formula Podcast to unlock an exclusive premium gift, just for listeners!
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