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The Retail Whore
Michelle Sherrier
220 episodes
12 hours ago
Julie Schwarz is an East Coast native with over 30 years of experience in the service and retail industries. She’s run a catering company, built a farmers market business from the ground up, and now owns The Mom-Up Shop—a curated vintage store in Long Beach that helps fund her nonprofit, Project WomanGood, which supports survivors of domestic violence. After spending 15 years living in Boston, where she attended Simmons University, Julie began her career in the retail management program with ...
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All content for The Retail Whore is the property of Michelle Sherrier and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Julie Schwarz is an East Coast native with over 30 years of experience in the service and retail industries. She’s run a catering company, built a farmers market business from the ground up, and now owns The Mom-Up Shop—a curated vintage store in Long Beach that helps fund her nonprofit, Project WomanGood, which supports survivors of domestic violence. After spending 15 years living in Boston, where she attended Simmons University, Julie began her career in the retail management program with ...
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Arts
Education,
Business
Episodes (20/220)
The Retail Whore
EP 215: TURNING VINTAGE INTO VISION WITH JULIE SCHWARZ
Julie Schwarz is an East Coast native with over 30 years of experience in the service and retail industries. She’s run a catering company, built a farmers market business from the ground up, and now owns The Mom-Up Shop—a curated vintage store in Long Beach that helps fund her nonprofit, Project WomanGood, which supports survivors of domestic violence. After spending 15 years living in Boston, where she attended Simmons University, Julie began her career in the retail management program with ...
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5 days ago
1 hour 9 minutes

The Retail Whore
EP 214 RETAIL ROUNDTABLE WITH MARY LIZ CURTIN MICHAEL SCHULTZ AND ANDREW GAWDUN
Mary Liz Curtin is passionate about independent retail. With over 35 years of hands-on experience in the gift, craft, and home industries, her deep understanding of retailers, vendors, and sales representatives gives her a one-of-a-kind perspective. Known for her “Sales and Marketing Therapy,” Mary Liz is an internationally recognized expert who advises manufacturers on marketing, sales, and management issues. A lively and humorous speaker, she captivates audiences at trade shows and conventi...
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2 weeks ago
1 hour 27 minutes

The Retail Whore
EP 213: MERCHANDISING THAT SELLS BEYOND THE DISPLAY
In this episode, Michelle Sherrier opens up about her hands-on experience transforming Lucy’s store and reflects on the deeper role merchandising plays in retail success. From buying strategies to storytelling through displays, she highlights why embracing change is essential when working with a consultant. Michelle also unveils her new monthly Zoom consulting option, designed to bring expert insights to retailers at an accessible price point. We are doing our first-ever open call! You can su...
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1 month ago
55 minutes

The Retail Whore
EP 212: HOW A SEASONAL SHOP BECAME A YEAR-ROUND SUCCESS WITH POLLY HELM
Polly Helm was born and raised in Kentucky. She has a BA from Eastern Kentucky University and a Masters in Organizational Communications from Miami of Ohio. In 1994 she left corporate sales and moved from KY to Wisconsin to start two small businesses with her husband—a retail store and a construction company. They did both for about 10 years and then decided to join efforts and focus on the retail store. They have expanded 3 times and today have a 5000 square foot store in a refurbished barn ...
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1 month ago
1 hour 11 minutes

The Retail Whore
EP 211: 25 YEARS OF RETAIL EVOLUTION WITH RESHELL DOUGLAS
Born in June 1969 and raised in Southwest Washington state, Reshell Douglas grew up surrounded by entrepreneurship, learning the ropes of retail in her family’s bridal salon where she worked in sales, buying, and merchandising. By age 14, she was already attending trade shows as a buyer, and throughout the 1980s she gained hands-on experience in retail sales at Nordstrom, JC Penney’s, and Hickory Farms. In 1990, she married her husband Scott, with whom she recently celebrated 35 years, and in...
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1 month ago
1 hour 16 minutes

The Retail Whore
EP 210: RETAIL ROOTS AND COASTAL DREAMS WITH AMBER BAKER
Amber Baker is the creative force behind Sandy Bottom Candle Co., a coastal-inspired candle brand she launched five years ago with a mission to bottle up the essence of coastal living in a cleaner burning soy candle. What began as a hobby at home quickly turned into a full blown business. Known for its signature layer of beach sand in each jar, it is a nod to its breezy, ocean-born roots. In 2023, Amber expanded her vision by opening up Boho Bungalow, a brick-and-mortar shop that brings toget...
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2 months ago
50 minutes

The Retail Whore
FALL MERCHANDISING SECRETS — SHELF TALK WITH CO-HOST SUSAN ESAYIAN!
Susan and Michelle reconnect for another insightful episode of Shelf Talk! They start by sharing their experiences from recent gift shows in Vegas and New York, and how they both took the time to decompress and recharge at home. Susan reveals the challenges and excitement of managing holiday decor for new stores, including dealing with inventory mishaps. The duo dives deep into merchandising strategies, emphasizing the importance of sales reports in driving successful displays and the value o...
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2 months ago
1 hour 35 minutes

The Retail Whore
EP 209: HITTING RESET AND FINDING YOUR VOICE
In this episode I’m bringing you behind the scenes of what life and business have looked like lately — from the whirlwind of travel and shows, to returning home, resetting, and preparing for an exciting fourth quarter. I open up about lessons learned, new projects, and the power of trusting your gut when things no longer align. What’s inside Lessons from show season and why walking away from misaligned opportunities was the best decisionA behind-the-scenes look at working with a new retail ...
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2 months ago
49 minutes

The Retail Whore
EP 208: TAKING RISKS AND CRAFTING SUCCESS WITH GAUGE BAILEY
Gauge and his wife opened their business just over two years ago with a simple idea: support local makers and small businesses while crafting a few products of their own. That 'few' quickly turned into more… a lot more. Today, they make and sell over 300 different items—everything from all-natural cleaning solutions to DIY kits. As you can probably tell, Gauge has a bit of an ADD approach to creating, constantly dreaming up new ideas! In January 2024, they took a leap of faith and expanded in...
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2 months ago
1 hour 5 minutes

The Retail Whore
EP 207: THE ART OF CRAFTING CASS WITH DEBRA SZIDON
Cass is a luxury line of leather goods designed and made in California by Debra Szidon. A Jersey girl who now calls California home, Debra blends East Coast sophistication with West Coast ease in every design she creates—from leather handbags to interior spaces and botanical elements. The idea for Cass began with a vintage handbag Debra had held onto for years. Its shape, structure, and simplicity always seemed to work, always seemed to get people talking. When she decided to restore the bag ...
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3 months ago
1 hour 13 minutes

The Retail Whore
EP 206: CREATING CONNECTION AND COMMUNITY THROUGH RETAIL WITH MEGHAN
Meghan Wagner is the owner of The Go Girl Shoppe, a unique retail store located in Mebane, NC. She began her entrepreneurial journey in 2012 with a mobile shop on wheels, offering a curated selection of home décor and gifts. In 2014, she opened a brick-and-mortar location in Raleigh, NC, and after 8 successful years, relocated to a larger store in Mebane in 2019. As a local to Mebane, Megan wanted to bring a little happiness to the corner of downtown, with a shop that constantly evolves with ...
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3 months ago
1 hour 13 minutes

The Retail Whore
EP 205: BUILDING A LEGACY OF CRAFTSMANSHIP WITH LINNAEA
Linnaea is the passionate owner of a beloved Santa Cruz institution that has evolved into a creative hub for American-made art, design, and feel-good goods. She first joined the store as a 16-year-old seasonal hire in 1993 and, 16 years later, celebrated her anniversary by buying the business. Since then, Linnaea has honored its legacy while transforming it into Artisans & Agency, a space that champions craftsmanship, community, and connection. With a degree in art history, Linnaea brings...
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4 months ago
57 minutes

The Retail Whore
EP 204: HIRING SMARTER, NOT HARDER WITH ANDREA HOFFER
Andrea Hoffer is an experienced Talent Acquisition & Management strategist and entrepreneur, passionate about building exceptional teams. As the founder of aha! Talent Experts, she has helped businesses across the country improve recruitment processes, align hiring with company culture, and develop employer brands that attract top talent. With over 30 years of experience in recruitment and nearly two decades as a successful business owner, Andrea understands firsthand how great hires driv...
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4 months ago
1 hour

The Retail Whore
EP 203: THRIVING IN UNCERTAINTY WITH BOB NEGEN
Bob Negen is a retail powerhouse, co-founder of WhizBang! Retail Training, and creator of Retail Brilliance, a cutting-edge educational platform for independent retailers. With a storied past as a kite shop owner and over two decades helping retailers master everything from sales to strategy, Bob joins Michelle for a deep, honest, and inspiring conversation. From weathering tariff chaos to elevating team sales performance, this episode is a must-listen for any retailer navigating today’s unpr...
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5 months ago
1 hour 7 minutes

The Retail Whore
SIGNAGE, SALES, AND DISPLAY STRATEGIES - SHELF TALK WITH CO-HOST SUSAN ESAYIAN!
Susan and Michelle are back with another action-packed episode of Shelf Talk! In this conversation, they kick things off with a quick catch-up and get into what it’s like working alongside their husbands, including a juicy business conversation about a car wash. They dive into plans to collaborate with sponsors and grow the community, what’s in store for the upcoming show season, and the impact of tariffs. Susan and Michelle also tackle submitted questions from fellow retailers on signage a...
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5 months ago
1 hour 16 minutes

The Retail Whore
EP 202: LEADING A RETAIL REVIVAL WITH STEVEN HENKE
Steven Henke is the Chief of Brand Marketing at DAP Health. DAP Health is an advocacy-based community health center in Palm Springs, CA, serving over 88,000 patients. It provides comprehensive medical and mental healthcare, STI testing and treatment, dentistry, pharmacy, and lab services. A wide array of wraparound services enables patients to experience optimal health—these include social services, support groups, alternative therapies, and other wellness offerings. DAP opened one o...
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5 months ago
45 minutes

The Retail Whore
EP 201: ALL HANDS ON DECK WITH SARA VASKOV AND BAILEY WEAVER
Sara Vaskov has been in the San Luis Obispo retail scene for over two decades. She began working at Hands Gallery 22 years ago and became the owner in 2016, leading the shop through years of growth and evolution. Beyond running a thriving small business, Sara is deeply involved in community advocacy. As a board member of the Downtown SLO Association, she played a key role in lowering parking costs through her work on the Parking and Access Committee. Sara has also been an active participant...
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5 months ago
1 hour 26 minutes

The Retail Whore
EP 200: LOCALS ONLY WITH MISTY STACHEL
Misty Stachel is the founder and owner of 85 Local, a carefully curated boutique that blends locally made goods with unique, high-quality finds from beyond Arizona. With a passion for retail and community, Misty has created a shopping destination where customers can discover one-of-a-kind gifts, stylish apparel, and must-have home accessories—all while supporting small businesses. At 85 Local, Misty focuses on thoughtful curation and an elevated shopping experience, helping customers find th...
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6 months ago
1 hour 13 minutes

The Retail Whore
EP 199: RETAIL ROUNDTABLE WITH EMMA LEWIS (RARE FORM), SONIA MCMORAN (HOME/WORK), SASHA VARNI (WISH)
Emma Lewis is the owner of Rare Form and The Twentieth, both based in Chicago. Emma works to digitally restore and reinterpret 100-year-old designs to create unique greeting cards, stationery, and more. Through her work, her goal is to empower and affirm others with a brand that combines vintage images with unapologetic contemporary feminist language and over-the-top messages of affirmation. The Twentieth is a stationery, gift, and design brand that brings historical maximalism together with...
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6 months ago
1 hour 27 minutes

The Retail Whore
STUNNING, STAND-OUT DISPLAYS - SHELF TALK WITH CO-HOST SUSAN ESAYIAN!
Susan and Michelle join forces again for another episode of Shelf Talk! Here, they kick things off with a recap of Susan’s recent trip to New Orleans and all the fun shops she explored while there. Next, they share some of their favorite displays found on Instagram and discuss their stand-out design elements and features. Susan and Michelle also discuss how you can recreate these displays in your own store, plans for booking upcoming shows, Mother’s Day display details, and more. Ask Mi...
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6 months ago
1 hour 1 minute

The Retail Whore
Julie Schwarz is an East Coast native with over 30 years of experience in the service and retail industries. She’s run a catering company, built a farmers market business from the ground up, and now owns The Mom-Up Shop—a curated vintage store in Long Beach that helps fund her nonprofit, Project WomanGood, which supports survivors of domestic violence. After spending 15 years living in Boston, where she attended Simmons University, Julie began her career in the retail management program with ...