🎙️ In this episode of The Retail Spotlight, we sit down with Anand Ganesh - Founder of Retail Fountainhead and veteran retail strategist with 27 years across consumer tech, e-commerce, and big-box retail. Anand takes us inside the thinking that turned flashy campaigns like “Buy a TV, Get a BMW Free” into a long-term playbook for trust, data, and strategy. More importantly, he unpacks why physical retail’s future may depend on thinking less like a traditional store and more like a marketplace....
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🎙️ In this episode of The Retail Spotlight, we sit down with Anand Ganesh - Founder of Retail Fountainhead and veteran retail strategist with 27 years across consumer tech, e-commerce, and big-box retail. Anand takes us inside the thinking that turned flashy campaigns like “Buy a TV, Get a BMW Free” into a long-term playbook for trust, data, and strategy. More importantly, he unpacks why physical retail’s future may depend on thinking less like a traditional store and more like a marketplace....
Gianfranco Cuzziol, CRM and Personalisation Advisor | 🎙️ From Car Boots to CRM: The Art of Purposeful Personalisation #8
The Retail Spotlight
52 minutes
9 months ago
Gianfranco Cuzziol, CRM and Personalisation Advisor | 🎙️ From Car Boots to CRM: The Art of Purposeful Personalisation #8
In this episode, we're joined by Gianfranco Cuzziol, CRM and personalisation expert whose journey spans from astrophysics, to second-hand card salesman, to global CRM leader, including roles as Global Head of CRM at AESOP. Gianfranco shares profound insights on the art of meaningful personalization in retail, introducing his concept of "thick" versus "thin" data. He explains why personalisation without purpose is pointless and how over-personalisation can actually harm customer engagement, i...
The Retail Spotlight
🎙️ In this episode of The Retail Spotlight, we sit down with Anand Ganesh - Founder of Retail Fountainhead and veteran retail strategist with 27 years across consumer tech, e-commerce, and big-box retail. Anand takes us inside the thinking that turned flashy campaigns like “Buy a TV, Get a BMW Free” into a long-term playbook for trust, data, and strategy. More importantly, he unpacks why physical retail’s future may depend on thinking less like a traditional store and more like a marketplace....
