🎙️ In this episode of The Retail Spotlight, we sit down with Anand Ganesh - Founder of Retail Fountainhead and veteran retail strategist with 27 years across consumer tech, e-commerce, and big-box retail. Anand takes us inside the thinking that turned flashy campaigns like “Buy a TV, Get a BMW Free” into a long-term playbook for trust, data, and strategy. More importantly, he unpacks why physical retail’s future may depend on thinking less like a traditional store and more like a marketplace....
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🎙️ In this episode of The Retail Spotlight, we sit down with Anand Ganesh - Founder of Retail Fountainhead and veteran retail strategist with 27 years across consumer tech, e-commerce, and big-box retail. Anand takes us inside the thinking that turned flashy campaigns like “Buy a TV, Get a BMW Free” into a long-term playbook for trust, data, and strategy. More importantly, he unpacks why physical retail’s future may depend on thinking less like a traditional store and more like a marketplace....
Alan Ferrero, Digital & Ecommerce Director at Camper | 🎙 Redefining Loyalty: Inside Camper's Walking Society and Sustainable Future #6
The Retail Spotlight
42 minutes
1 year ago
Alan Ferrero, Digital & Ecommerce Director at Camper | 🎙 Redefining Loyalty: Inside Camper's Walking Society and Sustainable Future #6
This episode features Alan Ferrero, Digital & Ecommerce Director at Camper. We explore how this 50-year-old Mediterranean shoe brand is reimagining the future of sustainable footwear while building a thriving digital community.Alan shares insights into Camper's Walking Society loyalty program, which has grown to 3.5 million members by focusing on community and shared values rather than traditional points-based loyalty. We discuss their groundbreaking sustainability initiatives, from repai...
The Retail Spotlight
🎙️ In this episode of The Retail Spotlight, we sit down with Anand Ganesh - Founder of Retail Fountainhead and veteran retail strategist with 27 years across consumer tech, e-commerce, and big-box retail. Anand takes us inside the thinking that turned flashy campaigns like “Buy a TV, Get a BMW Free” into a long-term playbook for trust, data, and strategy. More importantly, he unpacks why physical retail’s future may depend on thinking less like a traditional store and more like a marketplace....
