Why Selling Feels Harder in 2025: The Trust Recession and What to Do About It
Part 1 of 2: The Business Whisperer's Definitive Guide to Selling in a Trust Recession
WHAT YOU'LL LEARN
Why selling feels harder even when your strategy hasn’t changed
What the “Trust Recession” means for service-based founders and creative entrepreneurs
How buyer psychology, safety, and nervous system capacity shape purchasing behavior
The connection between uncertainty, AI overload, and buyer fatigue
How to start rethinking launches, campaigns, and visibility through a human-first lens
EPISODE OVERVIEW
In this episode, Chelsea unpacks what’s really happening in the sales landscape — and why so many entrepreneurs feel like their usual strategies suddenly stopped working.
We’re living through a Trust Recession: a collective dip in confidence, attention, and willingness to buy. Between economic instability, global violence and political shitstorms, and the emotional aftermath of constant marketing noise, buyers are cautious.
For founders, this means the game isn’t about louder launches or trend-chasing. It’s about timing, empathy, and understanding what people need to feel safe enough to invest again. Chelsea breaks down how buyer psychology has evolved, why nervous system safety plays a critical role in both selling and buying, and what you can do to recalibrate your sales approach for today’s reality.
This conversation lays the groundwork for part two, where we move from context to application — the empathy-driven strategies that actually work in this new season of selling.
KEY TAKEAWAYS
The Trust Recession: what it is and how it’s changing sales cycles
Visibility vs. resonance and why the difference matters more than ever
How AI and oversaturated markets + platforms have reshaped audience trust
Why launches feel heavier and slower than they used to
What “selling regulated” really means for sustainable growth
WORK WITH CHELSEA
The Empathy Edge (1:1 Mentorship)
Your signature offers deserve more than word-of-mouth and make or break launches. Build a human-first sales system that balances strategy and nervous system safety. Learn to sell on evergreen, simplify your campaigns, and stay consistent, without launch stress or relying on referrals.
Say Less Sales Messaging Sprint
A one-week sprint to fix stagnant or plateaued sales with emotionally intelligent, conversion-ready messaging that speaks to strangers, not just referrals.
Marked Up Copy Audit
Get detailed, personalized feedback on your sales page or email sequence so you can see exactly what’s working, what’s not, and what to say next.