EPISODE SUMMARY
This episode is a reintroduction — to me, to this podcast, and to the new season we’re entering together.
I’m pulling back the curtain on where I’ve been, why I went quiet, and what I learned rebuilding my business (and my capacity) from the inside out.
If you’ve ever hit a messy middle — slow sales, shifting offers, or that foggy what now? phase — this one’s for you.
We’ll talk about what it means to rebuild visibility and momentum in 2025 (and beyond), how the way people buy has fundamentally changed, and why resonance — the ability to make people feel something — is the most powerful skill you can cultivate in your business.
IN THIS EPISODE YOU'LL LEARN...
Why sales and marketing feel harder in 2025 — and what’s actually changed
The hidden risks of relying on referrals and return clients for steady income
What it really takes to rebuild an audience and reputation from scratch
How to create content that connects with strangers, not just people who already know you
Why resonance sits at the intersection of art, psychology, and empathy
How to build a business that meets your deeper needs: money, agency, and meaning
KEY TAKEAWAYS
Messy middles are part of every long-term business (or life) endeavor, they are not proof that you’re failing.
You don’t need a new offer, funnel, or rebrand to regain momentum
Resonance is what bridges artistry and strategy... it's the human heartbeat, the artistry inside your marketing.
Upcoming episode: Selling in a Trust Recession... How to Sell in 2025 (and Beyond)
CONNECT
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