EPISODE OVERVIEW
In this week's short and impactful episode of Live Your Legacy, Chelsea Quint dives into the controversial and often frustrating world of rage baiting and polarizing content on social media. She explores why this type of content tends to perform so well and how you, as a heart-centered entrepreneur, can navigate these realities while staying true to your values. Chelsea also provides actionable prompts and reflections to help you decide how to approach content creation, especially if you're seeking increased visibility.
KEY TAKEAWAYS
WHY RAGE BAITING WORKS
- Chelsea breaks down why inflammatory and controversial content tends to go viral on social media platforms.
- She explains how social media companies, as for-profit businesses, trade in attention and why content that triggers strong emotions, especially anger, often garners more attention and engagement.
UNDERSTANDING THE RULES
- Knowing the rules of the social media game is crucial, even if you decide to break them.
- Chelsea shares wisdom from her creative writing days: learn the rules so you can intentionally decide when and how to break them for your own benefit.
DECIDING HOW TO PLAY THE GAME
- Chelsea encourages you to consider whether you’re willing to use controversial or rage-bait content to increase visibility.
- She highlights the importance of making decisions based on your values, integrity, and business goals, rather than simply following trends.
PROMPTS FOR REFLECTION
- Chelsea provides a series of prompts to help you explore what kind of content you could create that might be controversial, but still aligns with your values. Some of these prompts include:
- What do you wish people in your industry were saying?
- What do you wish people would stop saying?
- What misconceptions about your industry do you want to correct?
MAKING INFORMED CHOICES
- After reflecting on the prompts, Chelsea advises making an intentional choice about how you want to proceed with your content strategy.
- If you’re not comfortable with creating controversial content, consider other marketing strategies that align better with your business model and goals.
NEXT STEPS
- If you’re ready to get a little spicier with your content, use AI tools or your current audience to generate ideas for posts that might push boundaries in a way that feels right for you.
- Always ask yourself: Would this content offend anyone? If the answer is no, it might not have the impact you’re hoping for in terms of visibility.
CONNECT WITH CHELSEA
FINAL THOUGHTS
Chelsea wraps up this episode by encouraging listeners to engage with her and share their thoughts, ideas, or even controversial opinions. Whether you're ready to shake things up with your content or prefer to take a different approach, Chelsea is here to support you on your journey. Thanks for tuning in, and until next time, stay true to your values while navigating the social media landscape!
