This is part four of my limited series, Emotions Are Expensive: the emotional cost of doing business and how to stop paying it.
In Emotions Are Expensive, we’re digging into the five biggest feels that keep founders spinning out, riding emotional highs and lows around launch goals and marketing metrics, and dancing in and out of burnout land.
Each week, I send an essay and resources on one of these big feels on Tuesdays, followed by a complementary podcast on The Resonance Effect every Friday. Emails are the theory. Podcasts are the practice, as in how to actually work with and digest each emotion.
Click here to read the essay on offer burnout and get on my list.
EPISODE OVERVIEW
In part four, we dig into offer burnout — that “I would rather eat bugs than sell this one more time” feeling.
We look at why boredom, dopamine hits, and shiny object syndrome pull you away from consistent sales, and how to build the capacity to sit with low responses without blowing up your plan.
You’ll reconnect to the original spark behind your offer, the real people it serves, and the results it creates, then use that energy to find fresh angles without pivoting every five minutes. This episode includes a guided reflection to help you fall back in love with your offer and generate five new ways to talk about it.
IN THIS EPISODE YOU’LL LEARN…
What offer burnout actually is and why it shows up when internal boredom meets low external validation
How dopamine chasing and shiny object syndrome quietly tax your revenue
Why “being bored and keeping going” is a real business skill
KEY TAKEAWAYS AND CONCEPTS
Offer Burnout: boredom inside your echo chamber plus lack of short-term proof
Shiny Object Syndrome: expensive pivots that trade novelty for momentum
Capacity Building: increase tolerance for boredom and low replies before you change the plan
Date Your Offer: treat this as a relationship that needs tending, not a product you abandon
Fall Back in Love: remember the origin moment, the person it serves, and the results it creates
Five-New-Angles Exercise: use the practice to create five fresh, specific ways to talk about the same offer
TRY-IT-TODAY PROMPTS…
Use these in order. Speak your answers out loud or journal them.
Name the problem in the relationship. What exactly feels off right now: hatred, misalignment, or simple boredom
Remember the origin moment. Where were you when this offer clicked; what did it feel like in your body; what ideas were flowing
Who is this really for? Name the person or people; why it matters for them; what potential you can see that they may not
Map features to outcomes. For each component, what does it give them; what pain does it remove; what desire does it realize
Future-trip into delivery. Imagine doing the work and receiving the “this changed everything” message; notice thoughts and sensations
Decide what to say and where. What does your person need to hear, feel, or experience to buy now; which channel makes that easiest
If you want help turning your practice into those five angles, my inbox is open.
WORK WITH CHELSEA
The Empathy Edge (1:1 Mentorship)
Your signature offers deserve more than word-of-mouth and make or break launches. Build a human-first sales system that balances strategy and nervous system safety. Learn to sell on evergreen, simplify your campaigns, and stay consistent, without launch stress or relying on referrals.
Say Less Sales Messaging Sprint
A one-week sprint to fix stagnant or plateaued sales with emotionally intelligent, conversion-ready messaging that speaks to strangers, not just referrals.
Marked Up Copy Audit
Get detailed, personalized feedback on your sales page or email sequence so you can see exactly what’s working, what’s not, and what to say next.