EPISODE SUMMARY
Black Friday’s coming — but does that mean you should run a sale? In this episode, Chelsea breaks down how to decide whether (and how) to participate in BFCM 2025 without selling your soul or burning yourself out. You’ll learn how to filter the decision through five simple checks — values, timing, audience, integrity, and nervous system — so whatever you choose is rooted in desire, intention, and strategy, not pressure or FOMO.
You’ll also hear scrappy, four-week strategies for creating a trust-building Black Friday offer if you decide to sell — and brand-building ways to stay visible and relevant if you don’t.
IN THIS EPISODE YOU'LL LEARN...
- How to assess whether participating in Black Friday aligns with your values and goals
- Why 2025’s buyer psychology is different — and what fatigue, skepticism, and late-stage capitalism have to do with it
- The five-check framework: Values, Timing, Audience, Integrity, and Nervous System
- How to design a sale that feels nourishing and trust-building (not manipulative or chaotic)
- What to do instead of running a sale — from celebration content to her “Un-Black Friday” idea
- How to use transparency, accessibility, and clear boundaries to sell in a way that actually strengthens your brand
KEY TAKEAWAYS AND CONCEPTS
The Five Checks Framework
- Values Check: Does this align with how you want to make money and make people feel?
- Timing Check: Does a sale support or drain your energy (and your audience’s)?
- Audience Check: Are they primed, emotionally ready, and seasonally aligned?
- Integrity Check: Are you using real urgency and genuine value — or reacting to fear, shame, or comparison?
- Nervous System Check: How does this plan feel in your body? Is there contraction, fear, or ease?
Core Reminders
- It’s not a morality competition — you’re not “good” or “bad” for opting in or out.
- Use the season as a business-building moment, even if you don’t sell.
- Prioritize accessibility, transparency, and rest over panic or pressure.
- No random bundles, fake scarcity, or impulsive giveaways of your time.
- Transparency (“Transparent marketing moment…”) builds trust and authority.
If You’re Selling:
- What offer feels genuinely valuable to your audience right now?
- How can you make it easier or more accessible — not just cheaper?
- Write one Transparent Marketing Moment explaining why you’re offering what you’re offering.
- Review your boundaries: delivery timeline, automations, and off-hours communication.
If You’re Not Selling:
- Draft one email or post explaining your intentional “opt-out” — what you’re doing instead.
- Share one story of gratitude, celebration, or reflection that ties to your brand’s mission.
- Create a “favorite things” or “holiday consumption reflection” post that models mindful purchasing.
- Or try Chelsea’s Un-Black Friday idea: offer to help people make intentional buying decisions (with boundaries intact).
RESOURCES
WORK WITH CHELSEA
The Empathy Edge (1:1 Mentorship)
Build a human-first sales system that balances strategy and nervous system safety. Learn to sell on evergreen, simplify your campaigns, and stay consistent, without launch stress or relying on referrals.
→ Learn More
Say Less Sales Messaging Sprint
A one-week sprint to fix stagnant or plateaued sales with emotionally intelligent, conversion-ready messaging that speaks to strangers, not just referrals.
→ Book a Sprint
