Are you ready for some real talk about the creator economy and social media? Look no further because The Reel Deal with Aanam C has got you covered! Join Aanam as she shares her take on all things related to content creation and the future of social media. In each episode, Aanam spills the tea on all the latest trends, dishes out the good, bad, and ugly of the creator economy, and shares her no-holds-barred advice for anyone looking to make it in this game. Whether you're just starting out or a seasoned pro, tune in for the latest trends, expert analysis, and straight-up advice on how to succeed in the digital landscape. Episodes out every Wednesday. Remember to subscribe or follow wherever you get your podcasts.
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Are you ready for some real talk about the creator economy and social media? Look no further because The Reel Deal with Aanam C has got you covered! Join Aanam as she shares her take on all things related to content creation and the future of social media. In each episode, Aanam spills the tea on all the latest trends, dishes out the good, bad, and ugly of the creator economy, and shares her no-holds-barred advice for anyone looking to make it in this game. Whether you're just starting out or a seasoned pro, tune in for the latest trends, expert analysis, and straight-up advice on how to succeed in the digital landscape. Episodes out every Wednesday. Remember to subscribe or follow wherever you get your podcasts.
Why Authenticity Sells - The Psychology of Modern Beauty Consumers
The Reel Deal with Aanam C
1 hour 2 minutes
3 days ago
Why Authenticity Sells - The Psychology of Modern Beauty Consumers
What really goes on behind your favorite beauty and skincare brands? In this episode of The Reel Deal, Stuti Sethi (Plum Goodness) and Aman Mohunta (Aminu Wellness) sit down with Aanam Chashmawala to uncover the truth about beauty marketing, clean beauty myths, influencer culture, and what today’s Indian consumer really wants.
From how brands manipulate perception to why honesty doesn’t always sell, this conversation is an eye-opener for every creator, marketer, and beauty lover.
They talk about marketing vs mindfulness, purpose vs profit, and how Indian beauty brands are redefining authenticity in 2025.
Topics you’ll hear in this episode:
The clean beauty myth — what “natural” really means
How influencer marketing changed skincare forever
The business of trust: purpose-led vs profit-led brands
Why consumers are smarter than marketers think
The dark side of performance marketing in beauty
What brands like Plum & Aminu are doing differently
Watch till the end for insights that every brand & marketer needs to hear.
Chapters :
00:00:00 Real or Just Marketing? - The Truth About Beauty & Branding00:00:26 Buying Followers vs Real Fans00:03:13 Aman’s Origin Story - From Finance to Skincare Founder00:03:39 Stuti’s Pivot - From Finance to Beauty Product Design00:05:21 The Visual Trap00:07:33 Copycats Everywhere00:09:55 Why Trust Beats Virality Every Time00:11:01 Virality Isn’t Sales00:13:12 Loyalty Is Real00:15:34 How One Product Made the Brand Famous00:16:14 Copper Peptides Put Aminu On The Map00:20:34 Revenue Reality00:21:54 Quick Commerce vs Premium00:25:01 Performance Marketing Confusion00:28:13 First Principles Approach00:30:47 Why Every Ad Must Also Build the Brand00:31:30 Consistency or Bust00:33:09 Quality Over Quantity00:34:22 In-Person Launches That Actually Work00:36:09 Let Creators Be Creative00:37:17 Handle Negative Reviews00:41:47 Vanilla Caramel Launch - When Everything Clicks00:48:26 The Body Oil That Broke Expectations00:49:30 Why 1M Followers = Not Always Better00:50:22 Engagement, Intent & Niche Signal00:55:00 When Brands Try to Direct Everything00:59:40 Final Takeaways01:00:30 Final Sign-Off
#TheReelDeal #BeautyIndustry #CleanBeauty #IndianBrands
#PlumGoodness #AminuWellness #SkincareIndia #InfluencerMarketing
#BrandBuilding #MarketingPodcast #BeautyTalks #Authenticity
#CreatorEconomy
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The Reel Deal with Aanam C
Are you ready for some real talk about the creator economy and social media? Look no further because The Reel Deal with Aanam C has got you covered! Join Aanam as she shares her take on all things related to content creation and the future of social media. In each episode, Aanam spills the tea on all the latest trends, dishes out the good, bad, and ugly of the creator economy, and shares her no-holds-barred advice for anyone looking to make it in this game. Whether you're just starting out or a seasoned pro, tune in for the latest trends, expert analysis, and straight-up advice on how to succeed in the digital landscape. Episodes out every Wednesday. Remember to subscribe or follow wherever you get your podcasts.
