What really goes on behind your favorite beauty and skincare brands? In this episode of The Reel Deal, Stuti Sethi (Plum Goodness) and Aman Mohunta (Aminu Wellness) sit down with Aanam Chashmawala to uncover the truth about beauty marketing, clean beauty myths, influencer culture, and what today’s Indian consumer really wants. From how brands manipulate perception to why honesty doesn’t always sell, this conversation is an eye-opener for every creator, marketer, and beauty lover. They talk about marketing vs mindfulness, purpose vs profit, and how Indian beauty brands are redefining authenticity in 2025. Topics you’ll hear in this episode: The clean beauty myth — what “natural” really means How influencer marketing changed skincare forever The business of trust: purpose-led vs profit-led brands Why consumers are smarter than marketers think The dark side of performance marketing in beauty What brands like Plum & Aminu are doing differently Watch till the end for insights that every brand & marketer needs to hear. Chapters :  00:00:00 Real or Just Marketing? - The Truth About Beauty & Branding00:00:26 Buying Followers vs Real Fans00:03:13 Aman’s Origin Story - From Finance to Skincare Founder00:03:39 Stuti’s Pivot - From Finance to Beauty Product Design00:05:21 The Visual Trap00:07:33 Copycats Everywhere00:09:55 Why Trust Beats Virality Every Time00:11:01 Virality Isn’t Sales00:13:12 Loyalty Is Real00:15:34 How One Product Made the Brand Famous00:16:14 Copper Peptides Put Aminu On The Map00:20:34 Revenue Reality00:21:54 Quick Commerce vs Premium00:25:01 Performance Marketing Confusion00:28:13 First Principles Approach00:30:47 Why Every Ad Must Also Build the Brand00:31:30 Consistency or Bust00:33:09 Quality Over Quantity00:34:22 In-Person Launches That Actually Work00:36:09 Let Creators Be Creative00:37:17 Handle Negative Reviews00:41:47 Vanilla Caramel Launch - When Everything Clicks00:48:26 The Body Oil That Broke Expectations00:49:30 Why 1M Followers = Not Always Better00:50:22 Engagement, Intent & Niche Signal00:55:00 When Brands Try to Direct Everything00:59:40 Final Takeaways01:00:30 Final Sign-Off #TheReelDeal #BeautyIndustry #CleanBeauty #IndianBrands #PlumGoodness #AminuWellness #SkincareIndia #InfluencerMarketing #BrandBuilding #MarketingPodcast #BeautyTalks #Authenticity #CreatorEconomy Learn more about your ad choices. Visit megaphone.fm/adchoices

What really happens behind the glamorous world of influencers? In this brutally honest episode of The Reel Deal with Aanam C, influencer managers Prashant Dubey (who manages Jahnvi Tiwari & Gopali Tiwari) and Anisha (Manager of Juhi Godambe) pull back the curtain on India’s booming creator economy — and expose the truth that most creators stay silent about. They talk about: Late brand payments and why creators sometimes go months without getting paid The hidden costs of influencer campaigns — styling, production, editing, props, GST nightmares & more Agencies ghosting after approvals, the dark side of “90-day cycles,” and the chaos of chasing money Real talk on CPV rates, brand negotiations & pricing hacks for new creators The emotional toll of managing fame, money, and expectations while running global campaigns Why influencer management is not glamorous — it’s legal contracts, sleepless nights, and spreadsheets If you’ve ever wondered how influencer deals really work, or why creators and managers constantly fight for their payments, this episode gives you an inside look from the people who live it every single day. Watch till the end for insights that every creator, brand, and agency in India needs to hear. Chapters :  00:00:00 Imposter Syndrome — Are Creators Faking Confidence? 00:00:26 ChatGPT Replacing Managers? 00:00:32 Payment Delays Are KILLING Creators 00:01:55 Managers On The Mic — The Real Story Begins 00:03:32 How Anisha Accidentally Became a Manager 00:05:21 Law, Lockdown & The Birth of a Creator Manager 00:07:30 Ghosted By An Agency — The Turning Point 00:11:00 Why Some Creators Survive 10 Years — Discipline Over Luck 00:13:30 Commitment = Content — The Grind Behind “Perfect” Shots 00:17:00 Street Shoots in India Are BRUTAL 00:18:24 Who Actually Runs a Creator’s Life? 00:22:52 GST, TDS & The Finance Headache Creators Don’t Talk About 00:25:30 The Campaign From HELL — Payment Default Nightmare 00:26:54 9 Months Of Ghosting — The Founder Who Vanished 00:32:12 Production Costs & Why Creators Pay Upfront 00:34:31 The “We’ll Pay Next Cycle” Lie 00:36:00 Overnight Edits & Unreal Deadlines 00:38:17 GST & Upfront Payments — Why Creators Are Always Broke 00:41:52 The Financial Chaos Creators Never Share 00:44:00 Travel Looks Glamorous — It’s Actually Exhausting 00:46:54 Travel Reality vs Instagram Illusion 00:49:30 Internal Workflow Hacks — How Managers Escalate & Win 00:50:04 Inside the Manager’s Playbook 00:55:00 Brands Want Full Control — The Creative Tug-Of-War 01:05:26 Toughest Part of the Job — What Breaks Managers 01:15:04 HOT or NOT — Brutally Honest Round 01:16:51 Creative Freedom vs Brand Control — The Real Fight 01:17:24 The Hardest Truth About Being a Manager 01:18:30 Final Thoughts — What The Industry Needs To Change #TheReelDeal #AanamC #InfluencerMarketing #CreatorEconomy #JuhiGodambe #JahnviTiwari #GopaliTiwari #PrashantDubey #Anisha #InfluencerLife #BrandDeals #InfluencerManagers #IndianCreators #CreatorBusiness #InfluencerTruths #BehindTheReels #CreatorMoney #InfluencerIndia #InfluencerFinance #ContentCreation Learn more about your ad choices. Visit megaphone.fm/adchoices

In this honest, funny and insightful conversation, Aditya Naik and Aadya Naik open up to Aanam C. about what it’s really like being creators, managing brand deals, working with family, and finding that perfect balance between love, work and life. In this episode, you’ll hear: The behind-the-scenes of running a creator business: brand collaborations, negotiations, and campaign management Balancing personal life with professional partnerships - and what happens when a creative couple fights mid-shoot  The transition from corporate life to creator life, and why Aadya’s marketing background changed everything How Aditya moved from managing a creator which is his wife now Mridul to becoming one himself Building trust and long-term relationships with brands and agencies The evolution of YouTube & Instagram post-pandemic - and how the influencer space has become more professional than ever Honest insights on money, management, and mental health in the creator industry About the Episode:This episode goes beyond filters and aesthetics. It’s a candid, unfiltered look at how real creators build their careers — not just through algorithms and trends, but through authenticity, relationships, and resilience. Host Aanam C., one of India’s OG beauty and lifestyle creators, brings her signature mix of warmth, wit, and industry wisdom to uncover what really goes into building a life online. If you’re an aspiring content creator, digital marketer, influencer, or simply curious about what powers the Indian creator economy — this conversation is a must-watch. Watch till the end for: Advice on pricing brand deals & calculating CPV Managing creative burnout & team building Tips for staying authentic while scaling your content career Chapters :  00:00:00  Couple Content DEAD?00:02:37  Wedding Teaser That FORCED Them Online.00:04:27  I Learned Editing From YouTube00:05:15  Brands Then vs Now: Freedom or Chaos?00:07:30  Couple Channel - Smart Move or a Trap?00:09:58  Juggling Jobs & Content00:12:00  Don’t Let Brands Gaslight Your Price.00:18:18  CPV, Pricing Myths & How Creators Charge.00:23:47  What They Outsource.00:29:20  Biggest Myth About Being an Influencer.00:30:16  Family On Camera - Boundaries They Won’t Cross.00:33:33  Do Fights = Clicks?.00:36:36  Manager vs Talent - Who Gets Respected?00:41:52  The Hidden Mess: No Official Work Hours.00:47:36  Reality Check: What Creator Income Actually Looks Like.00:50:59  Campaign Madness: 12–16 Hour Brand Shoots.00:51:32  10 Years to Be an “Overnight” Success.00:54:03  How to Ignore Haters & Protect Your Peace.00:55:38  Hot or Not.00:57:30  Rapid Fire.00:59:20  Final Thoughts. #TheReelDealWithAanamC #AdityaNaik #AadyaNaik #CoupleContentCreators #ContentCreatorIndia #InfluencerMarketing #YouTubeIndia #CreatorEconomy #PodcastIndia #IndianCreators #BrandBuilding #CreatorLife #AanamC #CoupleGoals #SocialMediaMarketing #CreatorPodcast #ContentCreationJourney #AdityaAndAadya #IndianInfluencers Learn more about your ad choices. Visit megaphone.fm/adchoices

Zahra Jani and Simone Khambatta open up in this brutally honest and emotional conversation about what it really means to be a mom creator in India. From nanny shaming, body shaming, and online trolling to brand deals, PR hypocrisy, and being pregnant at 40, this episode dives deep into the unspoken struggles of motherhood in the creator economy. This is a must-watch for influencers, parents, marketers, and anyone who’s ever faced criticism for living authentically online. In this raw conversation, they break down: Mom bloggers vs brands – why authenticity matters more than algorithms Nanny shaming & body shaming – how society judges women differently Online trolling & hate comments – the hidden side of influencer culture Pregnant at 40 – embracing motherhood without apology Parenting in 2025 – raising children with awareness, boundaries & love Creator economy for moms – why mom influencers are shaping the future Brand deals, PR, and payment – what’s fair and what’s not Chapters:  00:00:00  Moms Trolling Moms 00:00:18  They Called Me a Bad Mother 00:00:40  Thrown Out of Beauty Because I’m a Mom 00:01:20  Personal Life vs Professional Image 00:01:36  Are You Paying Your Kids to Be in Content? 00:02:21  Trigger Warnings, Fertility & Permission to Speak 00:03:15  Pregnant at 40 00:04:42  TMI Pregnancy Talk 00:06:13  Clap Back Only When They Deserve It 00:06:33  How Much of Your Child Should the World See? 00:07:19  If We Listen to Everyone, We’ll Lose Ourselves 00:08:12  Nanny-Shamed? 00:13:29  Why Other Moms Are the Harshest Trolls 00:14:09  Staff Shame and The “Not a Real Mom” Comment 00:16:21  My Helper Is Family 00:17:02  I Won’t Apologize for Privilege 00:18:12  Body-Shamed at Every Weight 00:21:35  Reading Ingredients Made Me a Different Parent 00:24:46  The 80/20 Rule for Parenting & Food 00:28:11  Birthday Season Madness 00:32:00  From 30 Mom Bloggers to an Industry 00:34:13  We Broke the “Mom = Niche” Myth 00:38:30  Mom Lifestyle Isn’t Diluted 00:41:00  Brands Look Past Content 00:44:47  Stop Undervaluing Mom Creators 00:48:25  Cosmo Drama 00:51:19  Posting Fear vs Speaking Truth 00:56:09  When Kids Outgrow Your Content 00:58:32  No School Reshoots 01:02:25  Responsible Parenting Content 01:04:31  Call-Outs in the Community 01:18:45  What I Will Never Do Again 01:22:06 Yayy or Nayy  Join the conversation on how female creators, mom entrepreneurs, and digital storytellers are changing the narrative of parenting, beauty, and lifestyle in India. #MomCreators #MomInfluencers #MomBlogger #NannyShaming #BodyShaming #PregnantAt40 #Motherhood #Parenting #CreatorEconomy #InfluencerLife #IndianMoms #OnlineTrolls #Parenting2025 #WomenEmpowerment #MomLife #BrandDeals #PRIndustry #Authenticity #RealTalk #FemaleCreators Learn more about your ad choices. Visit megaphone.fm/adchoices

In this brutally honest episode, Sakshi Shivdasani opens up about being cancelled 25 times, receiving rape threats, and how she turned online hate into creative power. From her MTV Supermodel journey to becoming a top comedy creator and podcaster, Sakshi shares the unfiltered truth about the creator industry, cancel culture in India, and what it’s like to be a female influencer navigating fame, fear, and finances. Hosted by Aanam C, this conversation dives into the realities of content creation, brand deals, mental health, and the business behind influencer success. What you’ll hear in this episode with Sakshi Shivdasani: The dark side of influencer culture Cancel culture & online trolling in India Sakshi’s journey from model to content creator Mental health & therapy in the influencer world How much influencers actually earn per reel Women, work, and self-awareness in the digital age Chapters :  00:00:00 – You’re One of the First00:00:41 – Doxed, Followed, Threatened - Is This Fame?00:01:25 – Burnout Culture: Who Really Wins?00:02:01 – Work–Life Balance? I’m the Worst Example00:03:16 – How I Prepare My “Packaging” - Not Just Content00:03:53 – Podcasting Isn’t Hosting - It’s Creating a Vibe00:07:00 – Pretending To Be Gen-Z - Marketing Move or Identity Crisis?00:08:30 – Always ‘On’ - Lenses Before Breakfast00:11:12 – I’ll Take Hate From 99 People00:13:38 – Agency Takes 15%00:14:49 – Organic Content = Sticky Phone Case Hustle00:15:12 – Producer Saves the Episode00:19:07 – If I Didn’t Post Today, I Didn’t Work00:20:01 – I’m My Biggest Fan00:23:00 – Hair Disaster → Personality Win00:27:29 – I Kept Receipts - Calling Out Industry Lies00:32:17 – Do You Clear Rumours? My Brutal Strategy00:35:52 – Creator Loneliness - Events Don’t Fix It00:37:35 – How I Price Work - “Followers = Fee”00:38:31 – Comedy vs Beauty - Why Rates Differ So Wildly00:41:39 – Reshoots, Briefs & Brand Bullsh*t00:44:47 – My Real Monthly Income00:49:17 – I Can’t Tell Colours - But Still Make Creative Magic00:54:53 – Success = Controlling Your Day, Not Your Bank Balance00:59:54 – 10-Year Plan - Turning Audience Into Product01:03:05 – Hot or Not Rapid Fire - Oversharing for Business01:03:47 – I Won’t Do Anything for 5M Followers 01:07:39  – Conclusion Join the conversation and let us know what you think - should creators speak their minds or play it safe online? #SakshiShivdasani #PodcastIndia #AanamC #ContentCreator #CancelCulture #InfluencerLife #IndianPodcast #CreatorEconomy #WomenCreators #SocialMediaIndia #ComedyCreator #MomentOfSilence #FemaleInfluencers   Learn more about your ad choices. Visit megaphone.fm/adchoices

What is the real truth of influencer marketing, PR deals, and brand campaigns? In this explosive episode of The Reel Deal, Shalini & Alfiya get brutally honest about the hidden struggles of women creators, exploitation in influencer marketing, and the double standards of the Indian PR industry. From underpaid brand deals, unfair treatment, and constant judgment to the pressure of building an image online, this episode pulls back the curtain on what it really means to survive in today’s influencer-driven media world. Highlights from the Episode: Why women influencers face more judgment & criticism The hypocrisy of influencer marketing & PR agencies How brands exploit creators with unfair deals Mental toll of hate comments & online trolling The harsh truth about surviving in the influencer industry Chapters :  00:00 – Influencer ≠ Role Model?01:12 – Creator Life = Peaks & Pits02:17 – Creator or Influencer? Label Trap03:36 – Chennai → UK → Bombay Grind05:32 – COVID + TikTok Ban = Career Flip07:43 – GRWM = Relatable or Rehearsed?08:47 – Imposter Syndrome on Loop10:37 – Delete That Footage?!12:03 – YouTube > Instagram?14:04 – Vlog Pressure & Burnout15:18 – Privacy Fails & Blur Tool Panic16:25 – YouTube Community > IG Followers20:40 – Modest Fashion & Family Drama31:35 – Money Matters & Manager Drama37:00 – Agency Wars & Under-Quoting40:16 – Doing My Own GST Returns!49:50 – Sister as Manager = Love or Liability?51:00 – Lonely Creator Syndrome53:31 – 10–15 Lakh Month?!1:15:20 – Dream Collabs & Future Goals1:18:50 – Tips for New Creators1:20:30 – Authenticity Over Virality1:21:00 – Loneliness & Creative Overload1:26:38 – Friendships & Loneliness1:28:17 – HOT OR NOT1:29:06 – Giveaway Scandals & Boosted Drama1:30:20 – Collaborating with Cancelled Brands?1:31:07 – Calling Out Brands Publicly1:32:13 – Conclusion  If you’ve ever wondered how the influencer world actually works, this is a must-watch conversation that exposes the truth behind the glam. #TheReelDeal #InfluencerMarketing #Shalini #Alfiya #PRIndustry #BrandDeals #WomenCreators #IndianInfluencers #SocialMediaTruth #MarketingExposed #InfluencerStruggles    Learn more about your ad choices. Visit megaphone.fm/adchoices

In this powerful episode of The Reel Deal with Aanam C, actress Elnaaz Norouzi opens up about her unfiltered journey from Iran and Germany to Bollywood and Hollywood. Best known for her unforgettable performance on Traitors India, Elnaaz reveals the dark side of reality TV, the mental health struggles she faced, and how she turned fear into fan love. What you’ll hear in this episode with Elnaaz Norouzi: The real story behind Traitors India – strategy, anxiety & survival inside a captive reality show  Why Elnaaz thought India would hate her – and how fans crowned her Beauty with Brains & Mastermind  The mental health cost of reality TV: crying in private, sleepless nights, and acting 24/7  From Bollywood to Masti 4 – breaking stereotypes in India’s biggest comedy franchise Learning 7 languages and how it shaped her acting career  Why Elnaaz believes villains and supporting roles can be career-defining in Bollywood Her bold move from Iran to India chasing the Bollywood dream   If you’ve ever wondered: What really happens behind reality shows like Traitors? How do actors deal with anxiety, mental health, and fame? What it takes to survive as an outsider in Bollywood? How Elnaaz prepared for her Hollywood role in Hotel Tehran?   Chapters :  00:00 Elnaaz EXPOSES the Dark Side of Reality TV   01:03 Anxiety, Tears & The Toll of Being a Traitor   02:32 The 6-Month Prep NOBODY Knew About   04:44 Was Elnaaz the REAL Star of Traitors?   06:15 From Hated Villain to Fan Favorite Overnight   07:23 Living a Lie 24/7 – The Truth Behind the Palace   08:30 Would She Ever Do Reality TV Again?   10:25 Is Acting the Secret Weapon to Winning Traitors?   11:53 Clapped Out or Carried Out? Her Shocking Elimination   14:19 Why Villains Can Become Icons   16:00 From Sacred Games to Comedy – Elnaaz Reinvents Herself   17:51 Elnaaz vs Social Media: Fame, Fans & Pressure   19:01 7 Languages?! The Obsession with Doing It Right   22:00 Hollywood Dreams: Working with Liam Neeson & Zachary Levi   24:00 Separating Art from Artist – Can She Switch It Off?   25:46 No Godfathers. No Connections. Just Pure Hustle   26:48 The Bollywood Dream That Changed Her Life   27:17 Hot or Not: Elnaaz Gets Candid & Controversial   29:44 Roles She REJECTED & Why She Has ZERO Regrets   30:11 Aanam Surprises Elnaaz With Her Own Brand Gift     Don’t miss this candid conversation packed with insights into the Indian film industry, reality television, and the struggles & triumphs of an outsider chasing her dreams. #ElnaazNorouzi #TheReelDeal #TraitorsIndia #Bollywood #HotelTehran #RealityTV #BollywoodDream #Masti4   Learn more about your ad choices. Visit megaphone.fm/adchoices

Join us for an unfiltered conversation with Leeza Mangaldas — India’s leading sex educator, content creator, and entrepreneur — as we break down the biggest taboos around sex education, women’s pleasure, sexual wellness, and censorship in India. In this explosive episode, Leeza shares why scientifically accurate, judgment-free sex ed is essential, how social media platforms like Instagram and YouTube censor sexual health content, and what it really takes to build and market a sex toy brand in a conservative society. We dive deep into:• Why India needs comprehensive sex education now more than ever• The stigma around women’s pleasure and sexual wellness• How family, culture, and society condition us to feel shame• The challenges of marketing sexual wellness products in India• Fighting censorship and building a safer digital space for sex ed• The future of sex education and women’s empowerment in India Chapters :  00:00 – Intro: The Taboo We’re Still Scared Of02:04 – Leeza Mangaldas on Why India Hates Sex Education03:15 – The Hypocrisy of “Sanskaar” and Secret Desire04:10 – “Pleasure” – The Word That Breaks the Internet05:02 – Why Men Can Joke About Sex but Women Can’t08:02 – Condoms, Porn & The First Time: No One Prepares Us09:14 – Is Sex Ed Just About Fear, Pregnancy & STDs?10:11 – Why Schools Skip the Most Important Lessons11:12 – Lisa’s Boldest Videos: Backlash & Virality12:48 – The “Good Girl” Label vs Owning Your Desire16:49 – Cancel Culture or Control Culture?18:41 – Is Talking About Sex a Privilege?22:16 – Why Brands Fear Associating With Sex Ed26:20 – Fake Morality vs Real Curiosity in India27:46 – Should Sex Be Treated Like a Skill?28:39 – First Times: Why Nobody Talks Honestly30:14 – Why Parents Don’t Say the Word “Vagina”33:11 – Bollywood’s Censorship vs Reality of Sex35:27 – Why Sex Scenes Still Make Us Uncomfortable37:44 – Is Entertainment the New Teacher of Sex?40:02 – Instagram vs YouTube: Who’s the Bigger Censor?45:22 – Why Brand Deals Can Ruin Credibility in Sex Ed47:20 – Can Sex Toys Survive Offline Marketing?49:59 – Quick Commerce + Orgasms in 10 Minutes?52:38 – Competitors or Allies? The Dark Side of Sex Toy Brands56:45 – Would You Tell Your Parents You Work at a Pleasure Brand?59:57 – The First Toy You Should Ever Try1:03:14 – Best Sex Toys for Men: Tufan & Beyond1:04:48 – Why Indian Men Have Their First Sexual Experience Too Late1:06:18 – Sex Toys: Made in India or Made in China? The Reality Check1:07:42 – Hot or Not1:16:42 – Final Truth: Why Normalizing Sex Talks Matters Most1:17:13 – Gratitude, Stigma & The Power of Unlearning If you’re looking for real talk on sex education, sexual wellness, women’s empowerment, censorship, and breaking taboos in India, this is an episode you can’t miss. Don’t forget to like, share, and subscribe for more bold conversations on taboo topics in India. Learn more about your ad choices. Visit megaphone.fm/adchoices

Supriya (Supaarwoman) and Gopali Tiwari join The Reel Deal with Aanam C for a raw and unfiltered conversation on the creator economy, influencer culture, money, fame, burnout, and brand deals. In this explosive episode, they discuss the dark truths of content creation, the pressure of social media, and how creators really earn. From cancel culture to toxic brand expectations, Supriya and Gopali hold nothing back. If you’ve ever wondered what life as an influencer is truly like - beyond the glam reels - this is the episode you can’t miss. In this candid conversation, Supriya and Gopali Tiwari shared : • Supriya Supaarwoman on her raw journey from YouTube fame to today’s creator landscape• Gopali Tiwari on navigating the influencer industry and standing out in a crowded space• How much money do creators actually earn? Real talk on revenue streams and brand deals• The truth about creator burnout and mental health pressures in the digital space• Supriya and Gopali debate cancel culture and how toxic the internet can get• Inside secrets: brand exploitation, late payments, and unfair deals exposed• Personal stories of trolling, online hate, and how they deal with negativity• The balance between authenticity and making content that pays the bills   Chapters :   00:00 Opening Thoughts: “Am I Even Funny Enough?”01:14 – Meet India’s Funniest Female Creators02:29 – Her Secret Failed YouTube Channel Revealed03:09 – Comedy After a Funeral? Family’s Dark Humor03:50 – The Dead Channel She Hid From Everyone05:14 – Talking Paid Her 2 Million Followers05:58 – Trolls Forced Her to Censor Herself06:28 – Supaarwoman: The Viral Name Backstory07:42 – Did She Copy Lilly Singh? The Truth08:36 – Inside AIB: How It Really Shaped Her Career10:10 – From 9–5 Job to Going Viral Overnight11:16 – Why Social Media Feels Like a Toxic Rat Race12:07 – Content Today, Irrelevant Tomorrow13:10 – Her “Real-Time Content” Strategy EXPOSED14:11 – Team Fights & Chaos Behind Every Reel16:10 – Overthinking Every Post? Same Here.18:21 – Viral Reels Are Just Lucky Mistakes?19:32 – When Effort = Flop & Spontaneity = Viral20:30 – Broken English & Why Audiences Relate More21:13 – Cancel Culture & Self-Censorship Struggles23:19 – Meme Pages Took Them Down for Weeks24:23 – Playing With Chopsticks = Cultural Backlash26:10 – The Ugly Truth About Creator–Manager Drama28:45 – Uninvited by a Brand Last Minute30:50 – The Dark Side of PR Lists & Brand Ego32:00 – Payment Delays: Why Creators Are Exploited33:16 – 2 Years & Still No Brand Payment?!34:22 – Legal Notices vs. Public Callouts36:21 – Brands Won’t Pay? Here’s What They Did38:13 – Why a Small Team > Big Team for Creators39:19 – Doing It All Alone vs. Having a Manager41:42 – Mental Slumps & Needing a Manager to Survive42:23 – Blurred Lines: Friends or Employees?44:01 – Crying When Managers Quit: The Breakup Feels Real45:23 – Are Creators Just Too Lonely?46:44 – Oversharing & Regretting Every Conversation48:01 – Staying Authentic Online = The Only Way to Last53:31 – The Real Key to Long-Term Success54:22 – When Family Becomes Your Content56:00 – Personal Loss That Changed Everything57:20 – Talking Money Nobody Dares To Discuss58:47 – Revenue Streams Revealed 01:00:55 – The Hidden Costs of Influencer Life01:02:52 – How Long Does Success Really Take?01:05:06 – Beyond Content: Future Money Plans01:06:46 – Where They Actually Invest Their Earnings01:08:57 – Brutally Honest Rapid Fire Q&A01:12:26 – What They REALLY Think of the Industry01:14:22 – The Controversial Truth You Waited For01:16:02 – Final Mic-Drop Moment This isn’t just another podcast episode — it’s a behind-the-scenes look at the influencer industry from two powerful women who have lived it all.  Watch till the end for the most candid revelations from Supriya (Supaarwoman) and Gopali Tiwari. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Reel Deal, host Aanam C sits down with Siddharth Aalambayan to trace his incredible journey from humble beginnings to becoming a well-known name in the industry. Siddharth opens up about the real struggles and turning points that shaped his career — sharing stories that go far beyond the highlight reel. From his early days of uncertainty to finding his path, Siddharth reveals the sacrifices, resilience, and mindset needed to keep moving forward. He talks about the pressures of hustle culture, the reality of chasing dreams in today’s competitive world, and why failure became his biggest teacher. This episode is not just about success — it’s about the truth behind success: If you’ve ever wondered what it really takes to make it big, this honest and inspiring conversation will give you the answers. Chapters: 00:00 Introduction : Male feminist or fake ally? 02:53 Who’s the real “Real Deal”? 05:45 From child actor flop to media boss 10:42 When digital dethroned TV 14:07 India’s first 360° live – genius or stunt? 22:54 Why brands hate funding creators 29:14 The ugly pressure of celebrity podcasts 34:01 A-list diva apologizes for being rude 36:59 Bollywood star humiliates Siddharth 42:54 Male Feminist – movement or marketing gimmick? 50:02 Can men ever be feminists? 50:29 Media’s silent sexism exposed 52:11 Bollywood’s boys’ club truth 55:58 Male Feminist – 135 episodes, any impact? 59:57 Siddharth’s messy journey revealed 01:02:01 Grooming over talent in media? 01:08:28 The harsh truth about media salaries 01:13:51 Confessions of love and betrayal 01:17:31 Rapid fire gone off the rails 01:18:38 On-camera energy vs real burnout    Hit like, share, and subscribe for more unfiltered conversations with creators, entrepreneurs, and dreamers who are reshaping industries. #SiddharthAalambayan #TheReelDeal #AanamC #Motivation #CareerJourney #LifeLessons #StruggleToSuccess   Learn more about your ad choices. Visit megaphone.fm/adchoices

Step behind the velvet ropes into the world of India’s luxury events and lifestyle industry with Harshad Chavan (Managing Director, Toast Events) and Pooja Doshi-Sharma (Co-Founder, AER Media & HoneyComb Talents) in conversation with Aanam C. In this exclusive episode, they discuss: - What it takes to run high-profile luxury events in India - The secrets behind celebrity collaborations & billionaire parties - Challenges of building a luxury brand in India’s growing market - The intersection of fashion, lifestyle & events business - Behind-the-scenes stories from India’s most exclusive gatherings    00:00  Introduction 02:38  Puja’s Risky Career Move 08:33  Harshad’s Billionaire Clients 15:11  Are Brands Exploiting Creators? 20:16  The Dirty Side of Influencing 33:13  Celebs vs Influencers: War 35:26  Too Many Fake Influencers 36:11  How Brands Really Judge You 37:57  Authenticity is Dead 40:59  Will AI Replace Creators? 46:53  The Metrics Scam 53:59  Harsh Truth for Newbies 58:24  Influencers Taking Over Bollywood 01:03:10  Best Kept Creator Secrets 01:07:17  Are Brands Cheating Influencers? 01:07:51  Freedom or Control 01:09:21  Experts vs Popular Faces 01:10:50  Tools That Expose You 01:11:48  Toxic Side of Management 01:12:21  Hiring Red Flags 01:12:30  Degree is Useless 01:12:59  Event Industry Exposed 01:15:57  The Career Trap 01:19:05  Do Influencers Make Enough? 01:20:51  Motivation or Manipulation 01:21:21  Events Run on Creativity Only 01:22:41  Final Shots Fired 01:22:55  Hot or Not 01:25:45  Celeb Secrets Revealed 01:27:41  End of Influencers?   If you’ve ever wondered how the luxury lifestyle industry works — from brand partnerships to client management — this conversation is packed with insights, strategies, and untold stories. #HarshadChavan #PoojaDoshi #AanamC #LuxuryEvents #ToastEvents #LuxuryBrandsIndia #EventIndustryIndia #CelebrityEvents #BusinessOfLuxury     Learn more about your ad choices. Visit megaphone.fm/adchoices

Step into a raw, unfiltered chat with Scherezade Shroff (Sherry) - one of India’s earliest YouTube creators - and Jahanvi Tiwari, the Gen Z voice shaping today’s creator economy, in conversation with Aanam C. In this episode, they discuss: The evolution of YouTube & Instagram for creators Brand deals, money talk & why influencers often feel undervalued Balancing mental health & online hate while staying consistent Old-school YouTube grind vs the fast-paced Gen Z social media hustle The reality of fame, burnout, and building a career online If you’ve ever wondered what it’s REALLY like behind the reels, vlogs, and brand collabs - this conversation is packed with truth bombs, lessons, and laughs. Chapters :   01:46 – Content Creation Then vs Now 04:07 – Long vs Short Format 06:17 – Keeping Viewers Hooked 19:49 – Business Side of Being a Creator 38:11 – Advice for New Creators 44:11 – Why Relationships Matter 46:18 – Friends or Competitors? 49:54 – Work-Life Balance for Creators 59:58 – Best Moments on the Journey 01:02:47 – Beyond Brand Deals 01:13:01 – The Creator Economy 01:21:00 – Hot or Not: Trends 01:23:21 – Final Thoughts   Don’t forget to like, share & subscribe for more insider chats with creators & entrepreneurs! #SherryShroff #JahanviTiwari #AanamC #CreatorEconomy #InfluencerLife #YouTubeIndia #InstagramCreators #BrandDeals   Learn more about your ad choices. Visit megaphone.fm/adchoices

Step inside the world of Juhi Godambe — one of India’s leading fashion influencers and the founder of Arabella, as she sits down with Aanam C for a deep dive into the creator economy, luxury fashion industry, and what it really takes to run a brand while staying relevant on social media. In this candid interview, Juhi shares: - How she went from her first paid fashion project to collaborating with Gigi Hadid, Nike, and Maybelline - Why luxury brands pay less in India compared to the West - The struggle against free work and undervaluation in the influencer space - Balancing life as a content creator and entrepreneur - Building and scaling her resort wear brand Arabella - How Instagram has become the new LinkedIn for every profession - Facing online hate, privilege debates, and public misconceptions Whether you’re an aspiring influencer, a fashion entrepreneur, or just curious about the behind-the-scenes of luxury fashion, this conversation is packed with insights, personal stories, and actionable tips. Chapters : 00:00 Introduction 01:40 First Meeting and Early Career Memories 04:34 Highlights and Memorable Collaborations 07:59 Challenges with Brand Collaborations 11:47 Business Model and Content Creation 16:52 The Reality of Influencer Earnings 23:26 The Reality of Sourcing Fashion 25:29 Challenges in Brand Collaborations 28:46 Balancing Content Creation and Running a Brand 32:55 Team Structure and Operations 34:43 Future Goals and Inspirations 37:10 Yay or Nay: Quickfire Opinions 39:03 Reflecting on Iconic Looks 41:40 Final Thoughts #TheReelDeal #TheReelDealWithAanamC #IndianPodcast #JuhiGodambe #AanamC #FashionInfluencer #LuxuryFashion #Arabella #CreatorEconomy #InfluencerMarketing #BrandDeals #WomenEntrepreneurs #SocialMediaGrowth #LuxuryInIndia Learn more about your ad choices. Visit megaphone.fm/adchoices

Alert! Fashion police on patrol! Get your fashion game a notch above as Aanam gets into conversation with the most followed fashion influencer Riya Jain. Famously known for her blog Caught in a cuff, Riya is your answer to what to where! Like what you hear? Don't forget to rate and review us ★★★★★ :)New episodes every Wednesday! Hang with Aanam in-between uploads:Instagram: https://www.instagram.com/aanamc/?hl=enPodcast Instagram: https://www.instagram.com/thereeldealwithaanamc/?hl=en To listen, download Bingepods on iOS or Android. Or subscribe or follow wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices

In today's episode host Aanam chats with a renowned beauty writer, founder of Lavender Room and a trusted source of a wealth of information for beauty enthusiasts. Join us in this episode, Aparna Gupta to talk about beauty trends and more.  Like what you hear? Don't forget to rate and review us ★★★★★ :)New episodes every Wednesday! Hang with Aanam in-between uploads:Instagram: https://www.instagram.com/aanamc/?hl=enPodcast Instagram: https://www.instagram.com/thereeldealwithaanamc/?hl=en To listen, download Bingepods on iOS or Android. Or subscribe or follow wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices

How do you turn your passion for fashion in profession? Tune to get your fashion game on point, as Anaam C gets into a conversation with Shubhika Sharma, entrepreneur and founder of the popular brand Papa Don’t’ Preach Like what you hear? Don't forget to rate and review us ★★★★★ :)New episodes every Wednesday! Hang with Aanam in-between uploads:Instagram: https://www.instagram.com/aanamc/?hl=enPodcast Instagram: https://www.instagram.com/thereeldealwithaanamc/?hl=en To listen, download Bingepods on iOS or Android. Or subscribe or follow wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices

In today's episode of reel deal, Anaam c chats with an astonishing photographer, snazzy model, great influencer and a proud cancer survivor. Meet  Roshini Kumar as we speak about her hassles in the journey.  The following content contains discussions of depression,self-harm and self perception. While every effort has been made to provide factual and helpful information, the information shared in this episode is for informational purposes only and should not be considered a substitute for professional advice. This content may be triggering to some individuals, so please exercise self-care and discretion while listening. By continuing to engage with this content, you acknowledge that you understand the aforementioned disclaimer.   Like what you hear? Don't forget to rate and review us ★★★★★ :)New episodes every Wednesday! Hang with Aanam in-between uploads:Instagram: https://www.instagram.com/aanamc/?hl=enPodcast Instagram: https://www.instagram.com/thereeldealwithaanamc/?hl=en To listen, download Bingepods on iOS or Android. Or subscribe or follow wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices

In today's episode host Aanam C talks to Tarot Card reader, an occult science admirer, a phenomenal content creator and the one who predicted her time ahead precisely. Meet Rinky Punjabi as we speak with the stars... and beyond. Like what you hear? Don't forget to rate and review us ★★★★★ :)New episodes every Wednesday! Hang with Aanam in-between uploads:Instagram: https://www.instagram.com/aanamc/?hl=enPodcast Instagram: https://www.instagram.com/thereeldealwithaanamc/?hl=en To listen, download Bingepods on iOS or Android. Or subscribe or follow wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices

As someone who has helped me on my YouTube journey, and the guru of YouTube growth, Mridul Sharma is not just a guest on this show. Join us as we chat about our creator journeys, business and a whole lot more. Like what you hear? Don't forget to rate and review us ★★★★★ :)New episodes every Wednesday! Hang with Aanam in-between uploads:Instagram: https://www.instagram.com/aanamc/?hl=enPodcast Instagram: https://www.instagram.com/thereeldealwithaanamc/?hl=en To listen, download Bingepods on iOS or Android. Or subscribe or follow wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices

With over 21 years in the communications space and 12 running her own business - Tute Consult - Komal Lath is the OG PR person for creators! Join us as she shares insights, learnings and a whole lot more with Aanam. Like what you hear? Don't forget to rate and review us ★★★★★ :)New episodes every Wednesday! Hang with Aanam in-between uploads:Instagram: https://www.instagram.com/aanamc/?hl=enPodcast Instagram: https://www.instagram.com/thereeldealwithaanamc/?hl=en To listen, download Bingepods on iOS or Android. Or subscribe or follow wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices