Welcome to the latest episode of the Recruitment Leadership Podcast, hosted by Alison Humphries.   In this episode, Alison is joined by Jem Bevan, Founder of SocialJems, a LinkedIn marketing specialist who helps recruiters and businesses harness the power of social media to attract clients and candidates.   From a career in sales to becoming a LinkedIn strategist for recruiters, Jem has mastered the art of authentic engagement, personal branding, and content that converts. She shares practical strategies to help anyone create impactful content, foster meaningful engagement, and navigate LinkedIn’s latest algorithm updates. Here’s what you’ll learn in this episode: 💡 The power of personality: Why authenticity is key to standing out on LinkedIn and how to bring more of you into your content.💡 Common LinkedIn mistakes: How recruiters get it wrong with overly corporate content - and what to do instead.💡 Content that converts: The importance of brand guidelines, content pillars, and a strategic posting schedule.💡 LinkedIn’s latest updates: How new features can boost visibility.💡 Engagement over broadcasting: Why content is only half the battle - meaningful interactions are the real game-changer. Whether you're a recruitment leader, consultant, or business owner looking to elevate your LinkedIn presence, this episode is packed with actionable tips to help you leverage the platform effectively. Tune in now to discover how to turn your LinkedIn activity into real business results! Connect with Jem on LinkedIn. Interested in discussing this topic further with Alison? 💬 Email her at alison@recruitmentleadership.co.uk