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The Rebranded Teacher
Lauren Fulton - The Rebranded Teacher
203 episodes
5 days ago
Ever wonder why a product with steady views still stalls at the checkout page? We walk through a live teardown of a fall pre-K morning work resource and show exactly how to pinpoint whether thumbnails or the preview are killing conversions. Using simple ratios—view to preview and preview to purchase—we turn a fuzzy problem into a clear plan, then apply it step by step with real numbers and an easy framework you can copy for any TPT listing. First, we map the buyer journey and explain why thu...
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Ever wonder why a product with steady views still stalls at the checkout page? We walk through a live teardown of a fall pre-K morning work resource and show exactly how to pinpoint whether thumbnails or the preview are killing conversions. Using simple ratios—view to preview and preview to purchase—we turn a fuzzy problem into a clear plan, then apply it step by step with real numbers and an easy framework you can copy for any TPT listing. First, we map the buyer journey and explain why thu...
Show more...
Entrepreneurship
Education,
Business,
Marketing,
Courses
Episodes (20/203)
The Rebranded Teacher
Fixing Low-Converting Listings on Teachers Pay Teachers
Ever wonder why a product with steady views still stalls at the checkout page? We walk through a live teardown of a fall pre-K morning work resource and show exactly how to pinpoint whether thumbnails or the preview are killing conversions. Using simple ratios—view to preview and preview to purchase—we turn a fuzzy problem into a clear plan, then apply it step by step with real numbers and an easy framework you can copy for any TPT listing. First, we map the buyer journey and explain why thu...
Show more...
5 days ago
18 minutes

The Rebranded Teacher
3 Types of TPT Emails You Should be Sending
Ready to turn a quiet list into a revenue engine? We break down a simple three-email rotation that builds connection, boosts deliverability, and drives confident purchases—without feeling pushy. After nine years on TPT and six-figure annual sales from email alone, Lauren shares the playbook that keeps subscribers engaged and eager to buy. First, we unpack engagement that actually matters: clicks, replies, and forwards. You’ll learn how these actions do double duty—cementing your brand in a s...
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1 week ago
11 minutes

The Rebranded Teacher
Balancing the Holidays and Your TPT Business
Holiday breaks can either recharge you or leave you scrambling—and for TPT sellers, the difference is planning. We dig into a simple framework for turning scattered days off from October through December into less stress now and more sales later, without sacrificing time with family. You’ll hear three clear paths—take the time fully off, create a balanced 50-50 split, or run a short, intentional sprint if you have a major goal—and how to choose the one that fits your season and personality. ...
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2 weeks ago
21 minutes

The Rebranded Teacher
How to Grow Your TPT Email List From Scratch
You don’t need a giant following to build a powerful email list—you need a clear plan, the right tool for your stage, and a freebie your audience actually wants. We walk through a practical, teacher-focused roadmap to get from “mom + 50” to thousands, with real numbers, platform trade-offs, and a system you can set up in a weekend. If you’ve been stuck wondering whether Flowdesk or ConvertKit fits your workflow and budget, we compare simplicity versus automation, how pricing changes impact gr...
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3 weeks ago
19 minutes

The Rebranded Teacher
How to Make TPT Products Fast!
What if you could turn one solid template into two profitable products—again and again—without burning out or blowing your budget? That’s the engine behind our 30-resources-in-under-10-hours sprint, and we’re pulling back the curtain on the exact system: build evergreen first, then smartly clone into seasonal versions with minimal, thoughtful changes. We start with the economics that drive better decisions for TPT sellers: seasonal items often sell in a short window and take longer to break ...
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1 month ago
19 minutes

The Rebranded Teacher
TPT Maternity Leave: My Prep Plan
Stepping away from your TPT business—whether for maternity leave or any planned absence—requires thoughtful preparation and realistic expectations. Drawing from my experience across three pregnancies while running a teacher-entrepreneur business, this episode walks you through the practical steps to ensure your store continues thriving while you focus on what matters most. First, establish your timeline and identify your non-negotiable tasks. For me, six weeks is my sweet spot—that period wh...
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1 month ago
22 minutes

The Rebranded Teacher
TpT Blinders On: 5 Things You Should NEVER Give Your Energy To
Finding yourself wasting precious hours scrolling through Facebook groups, comparing your TPT store to others, or stressing about platform changes that are completely outside your control? You're not alone. The TPT seller community is filled with noise that can easily derail your focus and drain your limited energy reserves. In this no-nonsense episode, I tackle the five most common distractions that prevent teacher-entrepreneurs from making meaningful progress in their businesses. From the ...
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1 month ago
15 minutes

The Rebranded Teacher
TpT Then & Now: Old Advice to Ignore
Remember when TPT felt like the promised land of passive income? When a feature in their newsletter could skyrocket your downloads overnight? Those days are behind us, but that doesn't mean you can't thrive as a teacher-seller in today's marketplace. The teaching resources landscape has fundamentally transformed. What worked brilliantly in 2018 might be holding you back in 2023. As someone who's navigated these changes while maintaining a successful business, I'm pulling back the curtain on ...
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1 month ago
20 minutes

The Rebranded Teacher
2 Alarming TpT Product Tech Trends to Get Ahead Of!
The educational technology landscape is shifting dramatically, and two alarming trends are reshaping how teachers can use TPT resources in their classrooms. If you've invested time creating digital materials or incorporating QR codes into your teaching resources, these changes could significantly impact your product's usability and your TPT sales. The first major shift involves statewide cell phone bans, with Texas leading this movement and other states following suit. While many teachers we...
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2 months ago
16 minutes

The Rebranded Teacher
3 Things TpT Sellers Waste Time On (and What to Do Instead)
If you've been pouring endless hours into your Teachers Pay Teachers business without seeing meaningful growth, you might be falling victim to one of the three biggest time-wasters plaguing TPT sellers. As someone who's navigated the TPT marketplace for nine years (five of them full-time), I've witnessed countless talented educators spinning their wheels on activities that simply don't drive results. The first culprit? Obsessive product revision. While quality matters, constantly updating yo...
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2 months ago
14 minutes

The Rebranded Teacher
3 Seasonal Product Strategies to Maximize Earnings
Ready to transform your seasonal TPT resources from potential time-wasters into profitable assets? This episode reveals the strategic difference between seasonal products that generate substantial income and those that simply drain your valuable time. As teacher-entrepreneurs, we face a unique challenge with seasonal resources - a short window to capitalize on seasonal traffic and limited time to optimize underperforming products. I'm sharing three data-driven strategies that eliminate guess...
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2 months ago
12 minutes

The Rebranded Teacher
The #1 TpT Growth Strategy That No One Talks About
Ready to revolutionize your approach to TPT success? This eye-opening episode challenges the common misconception that creating more products is the only path to growth. Instead, Lauren Fulton reveals the powerful strategy of "creating for views" – an algorithmic approach that helps your resources work smarter, not harder. Discover three game-changing tactics that can transform your product creation process. First, learn how combining two resource types into one product (like task cards acti...
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2 months ago
12 minutes

The Rebranded Teacher
Fix Your Product Descriptions & Make More Sales On TPT!
Is your TPT product description turning potential buyers away? As teachers scroll through countless resources, your description is often the final deciding factor before they hit "add to cart." In this episode, I reveal the secrets to crafting product descriptions that actually convert browsers into buyers. Drawing from my nine years of TPT selling experience (including outearning my teaching salary), I take you behind the scenes to show exactly how I transform lackluster product description...
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2 months ago
32 minutes

The Rebranded Teacher
Five Smart Trades to Boost Your TPT Business Without Spending a Dime
Tired of feeling like you need a marketing budget to grow your TPT business? This episode flips that notion on its head with five genius strategies for trading value instead of spending money. Lauren challenges the limiting belief that many teacher-entrepreneurs hold: "I can't collaborate until I have something to bring to the table." As she points out, you already have valuable assets other sellers want—even if it's not a large audience. Through the inspiring story of a woman who bart...
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4 months ago
26 minutes

The Rebranded Teacher
5 Ways to Quickly Boost Your Sales on Teachers Pay Teachers
Ready to supercharge your TPT sales? Whether you're trying to hit a specific income goal or looking for sustainable ways to boost your store's performance, these five actionable strategies can help you drive meaningful results without burning out. Flash sales remain the gold standard for quick revenue boosts, but there's a science to doing them right. The sweet spot isn't necessarily the deepest discount—Lauren explains why a strategic 24-48 hour sale on product lines or bundles often outper...
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4 months ago
18 minutes

The Rebranded Teacher
11 Summer Strategies for TPT Sellers to Boost Your Back to School Income
Ready for your most strategic summer yet? As teacher-sellers, our summer break offers the perfect opportunity to grow our TPT businesses—not necessarily because we have more time, but because we have more flexibility to focus on impactful strategies that set us up for success when the classroom chaos returns. This episode breaks down a four-pillar approach to summer TPT growth that won't leave you overwhelmed or burnt out. Rather than attempting to implement every possible strategy, I guide ...
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4 months ago
28 minutes

The Rebranded Teacher
TPT Marketing Strategies that Work in 2025
The digital marketing landscape for teacher-sellers has undergone a dramatic transformation since 2020, and those clinging to outdated strategies are watching their businesses slowly fade. This eye-opening episode pulls back the curtain on what's actually working in TPT marketing today versus what's simply wasting your precious time. Ready for some tough love? Those static Instagram posts, random Pinterest pins linking directly to TPT, and scattered marketing efforts across multiple platform...
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5 months ago
20 minutes

The Rebranded Teacher
I Almost Missed Out on 6 Figures...
Have you ever skipped a conference or summit because it felt draining, expensive, or simply not worth your time? I get it. As someone who identifies as introverted and antisocial, I've wrestled with the same hesitations about professional gatherings. But here's my confession: the moments that transformed my TPT business came from reluctantly attending events I nearly skipped. Six years ago, a casual brunch conversation during my first TPT conference introduced me to email marketing—a strateg...
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5 months ago
20 minutes

The Rebranded Teacher
My $1,000 March Challenge Update...
My $1,000 March challenge didn't turn out how I was expecting it to, but I still learned valuable lessons about product cross-selling and giving yourself grace during different life seasons. • I tell you just how much extra money I made in March from my game board and task cards... • Sending freebies to your email list with an upsell can generate additional revenue • Release multiple products in a series simultaneously to maximize sales potential • Recognize when to push yourself in bu...
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5 months ago
22 minutes

The Rebranded Teacher
I'm [Sort Of] Skipping Out on You
This week's episode announces our free upcoming "Five Days to a 5K Product" workshop starting Saturday, May 24th. The workshop teaches teacher entrepreneurs how to create profitable TPT products that sell, with step-by-step guidance on market research and product development. • Learn how to know if a product will be profitable before creating it • Discover the secrets to crafting products that sell versus those that sit on the market • Get step-by-step guidance through planning a profitable ...
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5 months ago
3 minutes

The Rebranded Teacher
Ever wonder why a product with steady views still stalls at the checkout page? We walk through a live teardown of a fall pre-K morning work resource and show exactly how to pinpoint whether thumbnails or the preview are killing conversions. Using simple ratios—view to preview and preview to purchase—we turn a fuzzy problem into a clear plan, then apply it step by step with real numbers and an easy framework you can copy for any TPT listing. First, we map the buyer journey and explain why thu...