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The Real Marketer | Social Media for Real Estate Agents
Oliver Borr
85 episodes
1 week ago
Hosted by Oliver Borr, The Real Marketer podcast is designed to SIMPLIFY social media for real estate agents. Each week, we'll show you SIMPLE ways to take your social media to another level. So instead of spending hours trying to understand social media, just listen to The Real Marketer podcast. Let us be your SECRET WEAPON in unleashing the full power of social media, through easy-to-implement, practical strategies that ANYONE can do! Powered by Sphere Social Media (SSM), the real estate industry's EASIEST way to make social media videos. Go to spheresocialmedia.com to learn more.
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All content for The Real Marketer | Social Media for Real Estate Agents is the property of Oliver Borr and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Hosted by Oliver Borr, The Real Marketer podcast is designed to SIMPLIFY social media for real estate agents. Each week, we'll show you SIMPLE ways to take your social media to another level. So instead of spending hours trying to understand social media, just listen to The Real Marketer podcast. Let us be your SECRET WEAPON in unleashing the full power of social media, through easy-to-implement, practical strategies that ANYONE can do! Powered by Sphere Social Media (SSM), the real estate industry's EASIEST way to make social media videos. Go to spheresocialmedia.com to learn more.
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Marketing
Business
Episodes (20/85)
The Real Marketer | Social Media for Real Estate Agents
EP85: Youtube Secrets - w/ Rochelle Edwards

Rochelle Edwards is a YouTube savant. Her YouTube channel solidifies her as the undisputed hyper-local expert for people seeking information about real estate, or about the areas she services.

She's able to leverage her YouTube channel to passively prospect 24/7 AND to bring in well over 6 figures of GCI/year from people who are extremely qualified, and ready to buy/sell.

Rochelle shares her journey from a novice YouTube REALTOR to becoming a YouTube sensation, providing valuable insights on leveraging video content for real estate success.

We discuss strategies for creating engaging content, the importance of consistency, and the power of persistence, even when views are low.

Plus, don't miss our rapid-fire segment where we get to know the lighter side of Rochelle.

This episode is a must-listen for real estate professionals looking to expand their digital footprint and harness the power of YouTube.

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1 year ago
58 minutes 42 seconds

The Real Marketer | Social Media for Real Estate Agents
EP84: Google Business Profiles - w/ Tami Price

Tami Price is a real estate agent from San Antonio Today, who has harnessed the power of Google Business Profile to elevate her business to ridiculous heights.

In this episode, Tami shares her journey with Google Business Profile, revealing how this tool has transformed her approach to real estate marketing.

We delve into strategies for getting verified quickly, optimizing your profile, engaging with clients, and standing out in a crowded digital landscape.

This episode is a treasure trove for real estate professionals looking to leverage this FREE digital tools for their business' growth.

Join us for an engaging conversation full of practical advice, success stories, and Tami’s expert insights on using Google Business Profile effectively.

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1 year ago
42 minutes 12 seconds

The Real Marketer | Social Media for Real Estate Agents
EP83: The power of Vlogging - Joseph Bograd

In this episode of The Real Marketer podcast, we bring you a powerhouse of insights and inspiration for real estate marketing. Our guest, Joseph Bograd, holds the coveted title of being the #1 agent in his area, and he's not keeping his success secrets to himself!

Joseph has captivated his audience with his authentic and consistent video vlogging strategy, amassing an impressive 25K followers. Join us as we dive deep into Joseph's journey, exploring why he chose video vlogging, how it exploded his career, and why authenticity is his secret sauce.

Discover Joseph's practical tips for maintaining content consistency, planning engaging video topics, and ensuring top-notch quality in his productions. He also shares real success stories where his vlogs directly led to new clients and property sales.

But that's not all! We'll also hit Joseph with some rapid-fire questions covering everything from his favorite real estate markets to his go-to personal development book. It's a whirlwind of insights and inspiration that you won't want to miss.

Whether you're a seasoned real estate agent looking to up your marketing game or just starting your career in the industry, this episode is packed with actionable advice and a dose of motivation to take your real estate marketing to the next level. Tune in now and learn from the best in the business, Joseph Bograd!

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2 years ago
34 minutes 4 seconds

The Real Marketer | Social Media for Real Estate Agents
EP82: Back to Basics - w/ Neil Mathweg

After building a successful real estate business, living in an RV, losing 100 lbs, and coaching hundreds of agents around the world, Neil Mathweg has learned a thing or two about self-betterment.

Success comes in many forms. And Neil is on a mission to first understand what YOUR version of success looks like, and THEN help you achieve it.

In this episode, we'll discuss his RISE brand, his weight-loss journey, and the importance of "going back-to-basics" for real estate agents who want to THRIVE in a turbulent market.

Neil Mathweg is the host of Agent Rise podcast, a weekly pick-me-up for real estate agents, creator of Agent Rise Coaching and the author of Agent Rise, a RE Agent’s guide to building a career you love. Neil also runs the Agent Rise Summit AND Summit In A Box.

For more information about Neil and the Agent Rise brand, go to https://agentrisecoaching.com/


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2 years ago
47 minutes 35 seconds

The Real Marketer | Social Media for Real Estate Agents
EP81: Attracting success in Real Estate - w/ Danielle Chiasson

Danielle Chiasson is a real estate investor turned business coach. She runs multiple businesses and owns a diverse portfolio of rental properties in Ontario. Now, Danielle coaches other ambitious entrepreneurs and real estate professionals to achieve similar levels of success.

Danielle and I met at a Tony Robbins training event, and her devotion to self-improvement really impressed me.

In a world (and industry) inhibited by EGO, it is a privilege to speak with someone so profoundly knowledgeable, who wants nothing more than to see people become the best versions of themselves.

No ego. Just empathy, compassion, and the experience to back it up.

We'll discuss topics that people don't usually like to think about; CHALLENGING yourself and your worldview in the name of GROWTH.

If you're willing to get uncomfortable in your journey to self-mastery, put in some headphones, and buckle up.

And remember, have an open mind. It's not easy to challenge your own worldview. Some of the topics we discuss might be tough to embrace, but your "tomorrow-self" will thank you for it.


Some links to follow Danielle:

Strategic Success Consulting: https://strategicsuccessconsulting.com/

Follow Danielle on Instagram: https://www.instagram.com/danielle.chiasson/

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2 years ago
52 minutes 41 seconds

The Real Marketer | Social Media for Real Estate Agents
EP80: Mindset, Marketing, Money: Becoming a MILLIONAIRE in real estate - w/ Kory MacKinnon

Kory MacKinnon is a real estate investor and business coach.

From humble beginnings, Kory started working from a young age to help his family with everyday living expenses. Because he started working earlier than most, he reached milestones earlier than most.

At age 20, he was a franchisee in his area of Student-Works Painting.

By age 23, he was the VP of operations for half of Canada.

By age 25, he purchased a 6-plex as his first income property.

By age 36, he was able to retire from his corporate job, so he could pursue real estate investing as a full-time career, thereby allowing him to spend more time with his family.

He currently resides in Sarnia, Ontario, and has committed himself to growing his own real estate portfolio, as well as coaching entrepreneurs and real estate professionals to experience similar levels of success.

In this episode, we'll discuss how his mindset helped him achieve these levels of success, how his marketing abilities have helped him share these successes with others, and how he built an 8-figure real estate portfolio.

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2 years ago
39 minutes 45 seconds

The Real Marketer | Social Media for Real Estate Agents
EP79: What agents don't understand about PROSPECTING [w/ Tristan Ahumada]

Tristan Ahumada is the creator and CEO of Lab Coat Agents, one of the largest and most interactive Facebook Groups for real estate agents in the world. He's also the CMO at Success Magazine.


Aside from his success as a real estate agent, he's since gone on to create multiple companies and communities to better the lives of companies, entrepreneurs and agents around him.


Join us as we discuss his new book, Real Estate Prospecting, and break down the steps necessary to create an immensely successful career in real estate.


We're also giving away 5 copies of his book, so stay tuned to learn how you can get a FREE copy shipped directly to your home or office!

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2 years ago
34 minutes 43 seconds

The Real Marketer | Social Media for Real Estate Agents
EP78: How this agent turned $29 into $1 MILLION - w/Justin Loncaric

Justin Loncaric is a mega-successful real estate agent and team leader... but that wasn't always the case.


In this episode, we'll break down EXACTLY how he went from a well-meaning, hard-working, but broke individual to being a 7-figure agent and team lead.


We'll also discuss WHY IN THE WORLD he decided to invest in a $50K coaching program when he had less than $30 to his name...


And why it was the best decision he's ever made for his business.

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2 years ago
46 minutes 11 seconds

The Real Marketer | Social Media for Real Estate Agents
EP77: Daniel Foch - How to Become an Investor's Agent: Thriving in the Tough Residential Market

This niche offers realtors a new and exciting lane for success: becoming an investor's agent. We'll uncover the strategies and insights necessary to thrive in today's challenging residential market.

If you're looking to explore new opportunities and maximize your earning potential, we'll break down the concept of being an investor's agent, showcasing how it can be a lucrative venture in the face of an ever-evolving real estate landscape.

Navigating the complexities of the residential market can be tough, but by positioning yourself as an investor's agent, you open doors to unique opportunities. We'll highlight how this specialized role can enable you to leverage your expertise to assist and guide investors in their pursuit of profitable real estate ventures.

Daniel Foch will share his first-hand experiences and knowledge on how to excel as an investor's agent. Discover the secrets to identifying the right properties, negotiating deals, and facilitating successful transactions in this competitive environment.

Throughout the episode, we emphasize the financial rewards that come with being an investor's agent. From lucrative commissions to long-term relationships with investors, we'll outline the tangible benefits that await those who venture into this niche. We'll also explore how to establish your reputation and build a strong network within the investor community.

Whether you're a seasoned realtor looking to diversify your services or a new agent seeking a niche to specialize in, this episode provides the ultimate blueprint for getting started as an investor's agent. From prospecting and marketing strategies to developing a deep understanding of market trends, we leave no stone unturned.

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2 years ago
41 minutes 54 seconds

The Real Marketer | Social Media for Real Estate Agents
EP76: Jess Lenouvel - Building a business WITHOUT burning out

Jess Lenouvel is the creator of Listings Lab, a coaching program designed to help real estate agents build sustainable multi 6 or 7-figure Real Estate businesses, without burnout and old-school marketing tactics. She is the author of "More Money Less Hustle", where she breaks down the six pillars that will help you reach seven figures and take your business to the next level in the age of the internet. Her methods are remarkable. Her story is inspiring. And her track record is irrefutable. Join us as we break down the only podcast episode you'll ever need to scale your business over the top.

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2 years ago
55 minutes 3 seconds

The Real Marketer | Social Media for Real Estate Agents
EP75: Ryan Smith - Geographic Farming and the difference between STRATEGIES and TOOLS

Ryan Smith is the creator of the Launch Your Farm coaching program for real estate agents that want to experience MASSIVE success through geographic farming.


Ryan breaks down the difference between STRATEGIES and TOOLS, dispels misconceptions about door-knocking and mailers, and breaks down a simple-to-follow step-by-step process to guarantee success.


If you're serious about geofarming, make sure to start with CPR, before heading over to SCOPE. This is a powerful episode with one of the industry's leading experts in geographic farming.

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2 years ago
1 hour 16 minutes 9 seconds

The Real Marketer | Social Media for Real Estate Agents
EP74: Brandon Mulrenin - The power of self-persuasion

Brandon Mulrenin is the creator of the Reverse Selling technique. He leverages the power of self-persuasion and "removing yourself from the sale" to generate hundreds of thousands of GCI for his clients around the world. Join us as we dive deep into how he built his career from this one counterintuitive strategy, and how you can do the same.


Stick around to the end, because we even did an impromptu role-play where Brandon had to convert a $1 Million FSBO lead.


Make sure to check out Brandon's coaching program: https://www.reverseselling.com/

Follow Brandon on IG: https://www.instagram.com/brandonmulrenin/

Watch Brandon on Youtube: https://www.youtube.com/@BrandonMulrenin

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2 years ago
50 minutes 10 seconds

The Real Marketer | Social Media for Real Estate Agents
EP73: Should you join a real estate TEAM? Or be a SOLO agent? (Pros and Cons)

As a real estate agent, should you join a team? Or be a solo agent? While each offers distinct advantages, each also comes with its own set of unique drawbacks. And oftentimes, answering this question is as much about knowing HOW to break down the question, as it is about knowing WHAT the right answer is. Because there is no right answer to this question. Nor is there a wrong answer. The answer is only right FOR YOU or wrong FOR YOU.

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2 years ago
9 minutes 27 seconds

The Real Marketer | Social Media for Real Estate Agents
EP72: 10 traits NEEDED to be a SUCCESSFUL agent in 2023

In this video, we dive deep into the world of real estate and answer the burning question on every aspiring agent's mind: "How can I know if I'll be a successful real estate agent in 2023?" Discover the crucial skills that will set you apart in 2023 and ensure your success in the competitive real estate landscape. Don't miss out on this opportunity to gain a competitive edge and become the real estate agent you've always aspired to be. The 10 skills are: 1. Passion: Discover why having a genuine passion for real estate is the driving force behind your success. 2. Empathy: Learn how to connect with clients on a deeper level and understand their needs and desires. 3. Discipline: Explore the importance of self-discipline and staying focused on your goals amidst the challenges of the industry. 4. Abundance Mindset: Embrace an abundance mindset that attracts opportunities, fosters growth, and keeps you motivated. 5. Conversational Skills: Master the art of effective communication and build strong relationships with clients and colleagues. 6. Decisiveness: Develop the ability to make quick, well-informed decisions in high-pressure situations. 7. Organization: Discover the strategies and tools that will help you stay organized, manage your time efficiently, and handle multiple tasks. 8. Adaptability: Learn how to adapt to changing market conditions, technology advancements, and client preferences. 9. Sales and Negotiation: Sharpen your sales and negotiation skills to close deals and secure the best possible outcomes for your clients. 10. Accountability: Understand the importance of taking responsibility for everything that happens to you, AND for you. Check out the links below for more information about Sphere Social Media, inabox, The Real Marketer, and the 3-part SCALE ENGINE framework: 👇 ✅ Explode your online presence in less than 10 minutes per week: https://spheresocialmedia.com ✅ Get your first 2 social media questions FREE: https://ask.spheresocialmedia.com/f5x... ✅ Download the complete SCALE ENGINE framework at: https://goinabox.com/scale-engine ✅ Join our FREE Facebook group at: https://www.facebook.com/groups/rebus... ✅ Book a call with someone on my team: https://goinabox.com/call ✅ inabox -- https://goinabox.com/ ✅ Instagram -- https://www.instagram.com/oliver.borr/ ✅ Facebook -- https://www.facebook.com/oliver.borr.5 ✅ Anchor -- https://anchor.fm/oliver-borr ✅ Spotify -- https://open.spotify.com/show/3dQQNPc...

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2 years ago
11 minutes 17 seconds

The Real Marketer | Social Media for Real Estate Agents
EP71: How to know if it's time to QUIT real estate [3 Questions to ask yourself]

If you're a real estate professional who's been feeling unmotivated, uninspired, or simply exhausted lately, it might be time to ask yourself some tough questions about your career. In this video, we'll be discussing three questions to ask that will determine that it might be time to move on from real estate. As a caveat, impatience is NOT a reason. We'll be looking at your short term necessities, your long term goals, AND your WHY to determine whether or not you're in the wrong field, or whether you just need to give it more time. We'll explore how to identify burnout vs impatience, how to recognize when your personal and professional goals are no longer aligned, and understand when the real estate industry is simply not providing the satisfaction and fulfillment you need. If you're struggling with the decision to stay or leave your real estate career, we hope this video will provide you with some clarity and insight. Remember, it's never easy to make a major career change, but sometimes it's necessary to find your true calling. NOT ALWAYS THOUGH! So, grab a pen and paper, and let's dive into the three signs that it might be time to move on from real estate.

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2 years ago
8 minutes 2 seconds

The Real Marketer | Social Media for Real Estate Agents
EP70: Unlimited social media content with Artificial Intelligence for Real Estate Agents (4 Easy Steps)

Need fresh content ideas for your social media channels? We'll show you how to create a week's worth of social media content in just one video! Not only that, but we'll also guide you through the entire process, including finding content ideas, shooting and editing the video, repurposing it into shorts, and automatically posting it across all your social media platforms. To get started, we'll introduce you to some of the tools and software we'll be using, including ChatGPT and Answerthepublic.com to find content ideas, Facebook groups to source topics, Veed.io to record and edit the video, and GetMunch.com to repurpose the content into shorts. We'll also show you how to use repurpose.io to automatically cross-post the content across all social media platforms, saving you time and effort. Whether you're a beginner or a seasoned pro, our step-by-step guide will help you create engaging content that your audience will love. So why wait? Start watching now and take your social media presence to the next level! BUT if you want all this TOTALLY taken care of FOR YOU, head over to https://spheresocialmedia.com. That's my company, so if you'd like to work directly with me to take your social media over the top, check out our website, and try our new platform out for yourself! Here are the links we discussed in today's video: Content ideas - https://answerthepublic.comhttps://chat.openai.com/ Video creation/editing https://veed.io Repurposing videos into short-form content https://getmunch.com Cross-posting to all platforms https://repurpose.io

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2 years ago
10 minutes 39 seconds

The Real Marketer | Social Media for Real Estate Agents
EP69: Finding success as an investor's agent - w/ Sandy MacKay

In this episode, we'll be exploring how to find success as an investor's agent, with our special guest Sandy MacKay, a broker and team leader with extensive experience in working with real estate investors.

Sandy will be sharing his journey to becoming a successful investor's agent and the key strategies that have helped him carve out a niche in this competitive market. From building a strong network to leveraging the latest technology and marketing tactics, Sandy has developed a winning formula that any agent can use to find success in this specialized field.

He's since used this success to attract 140 agents to his Keller Williams brokerage, another 14 to his personal team (MacKay Realty Network), and multiple real estate-related companies (including a property management company he runs with his wife). And he's just getting started.

Whether you're a seasoned agent or just starting out, this episode is packed with valuable tips and insights to help you take your career to the next level. So tune in and join us as we explore the world of real estate investing and how to succeed as an investor's agent.

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2 years ago
57 minutes 37 seconds

The Real Marketer | Social Media for Real Estate Agents
EP68: 3-steps to generating UNLIMITED real estate transactions (even for new agents)
Are you a real estate agent looking to generate UNLIMITED transactions in your business? The challenge is, 87% of agents "fail". And of the 13% that "succeed", how many are really thriving, vs simply trying to keep their careers afloat? In this video, I'll go over the ONLY 3 steps you'll ever need to take to generate CONSISTENT transactions in your business, so you can start living the life you used to dream about. Everything I'll discuss is simple, but none of it is easy. But it ALWAYS works. ALWAYS. Never again will you have to worry about where your next transaction is coming from! In this webinar, I'll be showing you exactly how to become the EXPERT in your market so leads start calling YOU, how to automate systems to nurture leads on AUTOPILOT, and how to flood your pipeline with CONSISTENT business opportunities!
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2 years ago
1 hour 2 minutes 19 seconds

The Real Marketer | Social Media for Real Estate Agents
EP67: Become a COACH to scale your team

This episode is for real estate team leaders and brokers that want to SCALE their team AND create an extra income stream by becoming a coach, and selling courses.

Meet Donald... Donald is one of the top-producing agents in his city, and because of his massive success, he has now ventured into the world of real estate team leadership.

With a keen talent in sales, Donald is looking for a streamlined approach to instil his wisdom into his team, and attract other hard-working agents by leveraging his expertise.

Until now, Donald has spent countless hours training his team manually, building extensive webinars, and making himself extremely available for support. Generous, but unsustainable and unprofitable.

As great as these qualities may be for the end user, from Donald's perspective, all the time required to build webinars, and be available has taken so much of his time away from actively attracting agents to his team, and scaling.

In this episode, we'll walk through the steps that Donald will be taking to create his own coaching program that will simultaneously create a supplementary income, attract top-producing agents, and allow him to step away from the day-to-day so his team can rely on his trainings to make more money for themselves, and the team.

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2 years ago
39 minutes 3 seconds

The Real Marketer | Social Media for Real Estate Agents
EP66: How real estate agents are using ChatGPT to WIN on Social Media

Social Media is both the greatest marketing opportunity, AND one of the most frustrating mediums that re agents have to learn.


Which content should I post?

Where can find good content?

Why isn't it working for me?

What should I be posting?

Where should I post?


And the list of questions go on, and on, and on, and on, and... you get the point.


In this video, we're going to unpack the mystery of social media marketing for real estate agents once and for all!


Even if you have 0 followers, and even less idea on how to leverage this painfully untapped marketing medium, this video will set you on the path to social media superstardom.


It literally doesn't get any easier than this!


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2 years ago
7 minutes 9 seconds

The Real Marketer | Social Media for Real Estate Agents
Hosted by Oliver Borr, The Real Marketer podcast is designed to SIMPLIFY social media for real estate agents. Each week, we'll show you SIMPLE ways to take your social media to another level. So instead of spending hours trying to understand social media, just listen to The Real Marketer podcast. Let us be your SECRET WEAPON in unleashing the full power of social media, through easy-to-implement, practical strategies that ANYONE can do! Powered by Sphere Social Media (SSM), the real estate industry's EASIEST way to make social media videos. Go to spheresocialmedia.com to learn more.