Pua gets real about AI as an accelerant, not a replacement for human thinking and problem-solving. She unpacks what “AI slop” means, explores why critical thinking and human-first UX is still relevant and thriving, and explains why humans are still at the heart of great design.

In this episode, Pualena sits down with Brandon to explore how meaningful human connection can thrive alongside automation and technology. Brandon shares his journey from IT burnout to becoming a CRM consultant who helps entrepreneurs use systems to deepen (not replace) relationship building. Listen in to their frank and lively discussion about authentic networking, using CRMs to nurture trust, and finding balance between efficiency and genuine human touch.

Pua sits down with Alexa Garza, Executive Director of the Texas Center for Higher Education in Prison (TEXCHEP) to talk about the inequities in access to higher education in prisons (and even after release). Alexa shares her own journey as an incarcerated scholar who earned her bachelor’s degree inside and later completed a master’s in business.

Coach Rebecca Misek of Arrow’s Edge Coaching shares how to reframe failure as fuel, process emotions with intention, and build an unshakable life and business. She explains why coaching as a modality creates lasting change, how identity congruence drives momentum, and why community matters. We also cover hiring outstanding talent, scaling with integrity, and cultivating resilience in the face of setbacks.

Your website is your business’s first impression, and customer expectations are evolving fast. In this episode, Pua shares key website trends for late 2025 and predictions for 2026, from mobile-first design and authentic branding to speed, interactivity, and sustainability, so you can update your site to increase trust, usability, and conversions.

After being diagnosed with multiple sclerosis and told she’d never walk again, former ICU nurse Leslie Wingrowich chose to fight back. In this inspiring conversation, she shares her journey of healing through diet, parasite protocols, faith, and self-advocacy—transforming her diagnosis into hope, resilience, and resources that now guide others.

In this episode, Pua shares why brand clarity is the foundation of a successful website and marketing strategy. She breaks down the four essential elements every brand needs—clarity, messaging, positioning, and visual direction—and explains how her “brand wrap” process streamlines projects, builds trust, and ensures your website feels like the true embodiment of your brand.

In this episode, Pua dives into a topic many business owners dread: outreach. Whether it’s sending cold emails or reconnecting with old clients, outreach often feels awkward, pushy, or even sleazy. But Pua flips that narrative on its head and makes a compelling case for why outreach—done right—is one of the most powerful tools you can use to build a consistent, aligned client pipeline.

In this episode, Pualena shares why investing in a high-end website or brand package too early in your business journey can backfire. She explains that many entrepreneurs rush to spend money on design before they've truly validated their offer, leading to wasted resources and unmet expectations. Through her own experience and real client stories, Pualena highlights the importance of having a proven product or service before investing in anything beyond the basics. This episode is packed with insights to help you build intentionally and avoid costly missteps.

In this episode, Pua shares the transformative power of storytelling in brand and web design. She breaks down RBL Media’s unique “Brand Wrap” process, showing how businesses can move beyond pretty websites to strategic platforms that truly serve their audiences.

Peter Russell, founder and CEO of Kindling, joins me for a deeply insightful conversation about building one of the most transformative online learning experiences for young adults aged 18–29. In this episode, we explore the intention behind Kindling, a video-based mentorship platform that blends soft and hard skills through storytelling, unscripted group sessions, and real-time transformation. With a focus on timeless wisdom, practical journaling, and the science of human connection, this episode is a must-listen for educators, mentors, and anyone invested in helping the next generation thrive.

Get ready for a powerful conversation with story coach and podcast expert Seth Donlin. In this episode, Pua and Seth dive into why storytelling is one of the most underrated tools in business—and how the right kind of story can make all the difference in your marketing. Forget trying to impress with big, flashy moments; Seth explains why relatable, real stories are what actually connect with people and build trust. With his background in journalism, marketing, and creative writing, he breaks down how storytelling can elevate your brand, your message, and your relationships.

In this powerful and heart-centered episode, Paul N. Larsen joins host Pualena to explore the deep connection between psychological safety, personal growth, and imposter syndrome. Paul opens up about his own journey, revealing how even the most accomplished professionals—up to 80–90%—struggle with feelings of being a fraud. But rather than trying to “overcome” imposter syndrome, Paul advocates for embracing and integrating it, transforming it into a catalyst for growth through tools like gratitude, affirmations, and intentional action.

In this eye-opening episode, Ryan Chute joins Pualena to explore what it really takes to stand out in today’s crowded business landscape. From infamous to influential, Ryan shares his journey from a transactional sales mindset to leading a nine-figure branding agency. He emphasizes the power of clarity in communication, encouraging businesses to boldly stand for their values and choose who to lose in order to attract their ideal customers. With sharp wit and real-world examples, Ryan breaks down how aligning your messaging with your values and customers’ identities is the secret to long-term success.

In this empowering and heart-centered episode, Christina Braun, founder of Eye Shine Beauty, shares her journey from beauty enthusiast to industry leader with over 14 years of experience. Christina opens up to host Pualena about her mission to help women feel seen, confident, and beautiful in their own skin. She talks about the importance of creating a safe, inclusive space where every client, regardless of skin tone or experience level, can ask questions and receive customized skincare and makeup guidance without judgment.

Host Pualena chats with Courtney and Kelly of Screws + Stilletos about the red flags of working with marketing agencies and why taking ownership of your marketing is better for business. Courtney and Kelly explain how they’re helping small business owners take back control of their marketing by providing clients with the tools, templates, and training needed to empower them and scale their businesses sustainably. From their flagship course Market Like a CMO to actionable tips on simplifying tech stacks and cutting unnecessary costs, this episode is packed with real-world insights.

In this motivational episode, Pua sits down with Markus Gerszi, partner at Best Hour of Their Day, to unpack what it really takes to build a thriving CrossFit affiliate. Markus shares his journey—from gym owner to business coach—highlighting the game-changing principles behind Best Hour of Their Day. He explains why running a gym shouldn’t be just about fitness—it needs to be focused on hospitality, community, and delivering an unforgettable experience. Get ready for insights, laughs, and actionable takeaways that will challenge the way you think about gym ownership and running a thriving business!

Scott Cate joins Pualena on the podcast to discuss 301 Pro, a powerful link shortener and dynamic routing tool designed for marketers and businesses seeking more control over their links and marketing. Unlike traditional shorteners like Bitly, which now display ads on free accounts, 301 Pro offers advanced features such as a rules engine for time-based and location-based redirection, QR code tracking, and detailed analytics. Scott shares how businesses can leverage dynamic links to optimize marketing campaigns, personalize user experiences, and even adapt content based on real-time factors like weather and language detection.

Pua walks business owners through the top five reasons they should be monetizing their knowledge and experience through online courses. She talks about some of the common misconceptions about courses, including how many businesses don’t think they have something to turn into a course. In reality, she shows us how any business—virtual or in-person, service-based or product-based—can build online courses easily and quickly.

In this episode, Pua dives into the key elements that optimize a website for a better user experience and conversion rates. She emphasizes the importance of shifting the mindset around gathering feedback—viewing it as valuable data rather than a personal critique. Pua breaks down the essential components, including clear messaging, credibility, and seamless transactional capabilities. Throughout the discussion, she shares insights from a workshop she hosted, focusing on user experience, messaging, and leveraging data to drive business growth.