Episode Summary: Host Angelo Roberts interviews Vance Morris, a former Disney executive turned business consultant, who reveals how Disney's customer service principles can transform any small business into a premium-priced operation.
The 17% Problem: When Vance's team called 4,000 home service businesses, only 17% answered with a live person—exposing a massive opportunity for businesses that simply answer their phones.
Disney's $180 Secret: Discover why Disney charges premium prices while delivering experiences customers gladly pay for, and how any business can apply these same principles.
Zero-Cost Marketing Revolution: How an Alabama insurance agent transformed his business by changing his phone greeting to "the agency that rocks"—instantly filtering out price shoppers while attracting ideal customers.
The Customer Journey Blueprint: Vance's systematic approach to mapping every customer touchpoint and identifying high-impact improvements that require minimal investment but deliver maximum results.
"Out of Market" Advertising: Unconventional strategies for finding your customers where competitors don't think to look—from wine in gun magazines to jewelry at horse auctions.
Vance shares his unique background as a former "birth control factory security guard" and his experience portraying Goofy at Disney events, revealing how recognition creates instant connection with customers.
Former Disney executive with 10 years of experience, successful owner of three home service businesses, author of "Systematic Magic," and founder of Deliver Service Now. He helps businesses apply Disney's customer service principles to achieve premium pricing and improved customer retention.
Resources Mentioned:
Keep up with your Host: Flowpage.com/angelorobertsjr
To learn more about Vance and his Disney Strategy:
https://www.linkedin.com/in/vancemorris/
https://www.deliverservicenow.com/
