This week I’m super excited to welcome back to the pod, Matt Purcell. Australia’s leading personal branding expert. This episode was filmed at Pyrmont Studios in Sydney and captured by Kyu Media, of which Matt is a founder of both companies and have kindly sponsored this episode. With the growing trend of the power of personal brands across business and individual profiles, this is the perfect episode as Matt and I delve into some really fab topics to help you and your business. We get stuck into; * How to effectively craft your personal brand * The challenges that might arise as you create your personal brand * Why being relevant and credible is important * Why being visible is your problem, not your talent * The difference between ‘personal branding’ vs ‘persona branding’ * The 7:11 principle * How to craft compelling content Plus so much more! This is such a juicy chat and so useful for entrepreneurs and businesses that want to leverage personal branding as part of their strategy. Make sure you tell us what you loved and learnt from this episode by leaving a rating and review wherever you listen to your pods! Find more on Matt at: IG: http://instagram.com/mattpurcellofficial Website: http://mattpurcell.com Find more on Rach at: IG: http://instagram.com/rachjay__ TikTok: http://tiktok.com/@rachjay_ Website: http://racheljay.co The Journal: https://www.amazon.com.au/dp/B0DP2TMQNF?linkCode=ssc&tag=onamzrachel0c-22&creativeASIN=B0DP2TMQNF&asc_item-id=amzn1.ideas.34T0JF3Y9AY86&ref_=aip_sf_list_spv_ofs_mixed_d_asin Amazon Book List: https://www.amazon.com.au/shop/rachjay__