This week, we welcome back the lovely Michael Ramsey, co-founder of Strong Pilates. Rams was first on the pod back in 2022 and so much has happened in the world of Strong since then so we got stuck into a little catch up and update. Whilst I may be a bit biased because I genuinely love the workout and have been friends with some of the lovelies up in HQ, having been in the pilates space for a long time, it’s been really amazing to watch the evolution of Strong from pre-conception way back in 2018, through to the global expansion that the brand is currently going through today. Truly the black sheep of the pilates space, Strong has developed a concept like no other and continues to innovate and pave the way for strong presence in the UK, Asia and now the USA. In this ep, Rams and I get stuck into; * The importance of client experience * How to create a client experience that keep people coming back for * Rams’ secret to constantly staying ahead of the game * Creating a Strong brand identity, visual presence and tone of voice * Creating a cohesive brand experience across cultures * The biggest lesson for entrepreneurs in the start up phase * Rams’ biggest lessons around scaling a business * Rams’ approach to leadership and leading a team * Balancing business and wellbeing Plus so much more! Make sure you tell us what you loved and learnt from this episode by leaving a rating and review wherever you listen to your pods! Find more on Strong at: IG: http://instagram.com/strong Websites: http://strongpilates.com.au http://strongpilates.co Find more on Rams at: IG: http://instagram.com/ramslegit Find more on Rach at: IG: http://instagram.com/rachjay__ TikTok: http://tiktok.com/@rachjay_ Website: http://racheljay.co The Journal: https://www.amazon.com.au/dp/B0DP2TMQNF?linkCode=ssc&tag=onamzrachel0c-22&creativeASIN=B0DP2TMQNF&asc_item-id=amzn1.ideas.34T0JF3Y9AY86&ref_=aip_sf_list_spv_ofs_mixed_d_asin Amazon Book List: https://www.amazon.com.au/shop/rachjay__