This week we're welcoming back Founder of Off the Record and Creative Director Kate Terentieva.As a Creative Director, Kate has worked with amazing brands like Calvin Klein, Converse and Four Seasons Hotels & Resorts, and the Off The Record card game has been featured and loved by the likes of Jay Shetty and Whitney Port (The Hills).We had such a fab chat in our last episode and we delved into how you can develop relationships by developing your communication to have better conversations, not just small talk, with Kate’s Off The Record Game. And in this episode, we’re getting into some amazing things for small business owners and start up founders, digging into Kate’s work as a Creative Director. We’ll get stuck into how to identify your superpower to build your brand, why product founder fit is so important. We also delve into all the nitty gritty to do with the psychology of language, marketing and business, neuromarketing and how messaging affects your purchasing decisions as a consumer.PLUS, we couldn't do another episode without pulling another card from the deck and having another Off The Record conversation, on the record for the pod.Find more on Kate and Off The Record at:IG: @katarinaterentieva @playofftherecordWebsite: https://playofftherecord.com/**Also, Kate has generously given us a special code to use to purchase the Off The Record card game. USE "RACHEL10" for 10% offFind more on Rach at:IG: http://instagram.com/rachjay__TikTok: http://tiktok.com/@rachjay_Website: http://racheljay.coEat Beautiful: http://eatbeautiful.coGet on the EB Insider List: https://mailchi.mp/977ba9259d39/vip-glow-list