Episode 36: Turning Quantum Potential into Strategic Plans

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The Quantum Spin

HKA Marketing Communications

39 episodes

6 days ago

The first podcast focused on PR and marketing communications for the quantum tech industry, by HKA Marcom, specializing in PR for startup, scaling and global quantum tech companies.

Technology

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All content for The Quantum Spin is the property of HKA Marketing Communications and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

The first podcast focused on PR and marketing communications for the quantum tech industry, by HKA Marcom, specializing in PR for startup, scaling and global quantum tech companies.

Technology

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Episode 36: Turning Quantum Potential into Strategic Plans

The Quantum Spin

28 minutes 31 seconds

1 month ago

Episode 36: Turning Quantum Potential into Strategic Plans

Government, business and innovation have always been intertwined and quantum tech is no exception. In this episode of The Quantum Spin by HKA, Petra Söderling, CEO of Petra Söderling and Company, explains how government investments in deep tech pay off for private companies that commercialize the inventions. Petra also shares the details of her unique career, from working at Nokia to launching her own startups to drafting quantum strategies for the EU. This episode covers the intricacies of quantum policy, the importance of standards in technology, and the role of government in fostering innovation.

00:00 Introduction to Quantum Spin Podcast

00:34 Meet Petra Söderling: A Journey Through Quantum

00:56 Drafting the EU Quantum Strategy

03:14 The Importance of Standardization in Quantum

05:51 EU Quantum Strategy: Communication Networks and Grand Challenges

09:16 Government's Role in Innovation

18:04 Petra's Entrepreneurial Ventures

21:31 The Future of Quantum and Ethical Considerations

24:30 Storytelling in Quantum Technology

27:46 Conclusion and Podcast Information

Petra Söderling is a Finnish-American innovator and strategist specializing in government and innovation. She has held executive roles at Nokia, founded two startups, and advised the World Bank and European Investment Bank on deep tech. She serves as Head of Government and Consortium Relations at the Quantum Strategy Institute and is author of Government and Innovation (2023). https://petrasoderling.com/

Host Veronica Combs is a quantum tech editor, writer and PR professional. She manages public relations for quantum computing clients as an account manager with HKA Marketing Communications, the #1 agency in quantum tech PR. Veronica joined HKA from TechRepublic and has covered technology, healthcare and business strategy for more than 15 years.

Connect with Veronica on LinkedIn:⁠⁠⁠⁠⁠⁠ ⁠⁠https://www.linkedin.com/in/veronicacombs/⁠⁠⁠⁠⁠⁠⁠⁠

Connect with HKA Marketing Communications on LinkedIn at

https://www.linkedin.com/company/hka-inc--public-relations/ or on our website at ⁠⁠ ⁠⁠⁠https://hkamarcom.