48 | Let’s face it—Taylor Swift isn’t just an artist; she’s a movement. From shattering records with her $2 billion tour to dropping albums that spark global frenzies, she’s got the kind of business savvy that makes CEOs take notes. (She reinvigorated friendship bracelets, for Pete's sake!) But what’s her secret sauce? Is it all glitter and catchy tunes, or is there a strategy behind her sparkle?
In honour of the Eras Tour finale (brb, still crying), I’m diving deep into 13 genius lessons from Taylor’s career. These aren’t just tips; they’re a blueprint you can (and should) steal to craft a business so magnetic, your fans will be dying to have a piece of it.
Grab your bracelets, queue your favorite T-Swift anthem, and let’s make magic happen. This is your era.
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