Culture, Connections, and Community Marketer extraordinaire, Marcus Collins is a clinical professor at the Ross School of Business, University of Michigan. A former advertising executive who worked on iTunes + Nike sport music initiatives at Apple, Marcus contends that what we wear, what we eat, where we work, who we date, and just about every facet of our social living is informed by our underlying culture. And the primary goal of all industries is to “get people to move”, whether it is to ...
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