It takes less than 5 seconds for a website visitor to create a first opinion about your business. Their opinion is based on the overall look and feel of your homepage and your one-liner message. What is one-liner? It's not your elevator pitch. It's a short, sweet and to the point powerful statement about what you do and how it will make your customers' life easier. It should resonate with a pain point in a customer's life and talk about the solution they need from you. Tune in as I explain step by step how to write a one-liner for your business and website that will attract your ideal clients.