There’s a lot of pressure to show up online 24/7. But what if you don’t love social media?
In this episode, I’m sharing a real talk perspective that most coaches won’t tell you: I built a $380 million real estate business without TikTok, Instagram, or even a social strategy for most of my career.
And I want to give you full permission to build your business your way.
Here’s what we’re covering today:
What to ask yourself before you put all your energy into Instagram or TikTok
How to use social media as a tool—without letting it run your whole business
Where my leads actually came from (hint: not Reels or Stories)
The 3-strategy lead gen framework I teach inside Roadmap to $100K
If you’ve ever felt behind because you’re not “everywhere” online, or you’re questioning if social media is worth the time and mental energy—it might be time to zoom out and re-center your plan around what actually creates clients, not just content.
RESOURCES & LINKS
Ready to take the guesswork out of lead generation? Download the FREE 60 Lead Gen Strategies Guide
👉 https://roadmap100k.vanessafranzbarnes.com/leadgenfreebie
Join the Roadmap to $100K
If you're a motivated and ambitious real estate agent ready to hit six figures, check out my signature program.
👉 https://roadmap100k.vanessafranzbarnes.com/100k
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Let’s connect on Instagram Come say hi and follow along for more tips and strategies 👉 @vanessafranzbarnes