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We show you how to make your NDIS business profitable
Tania Gomez and Paul Bryan sit down with Michael Clark (Athletic Koala) to unpack how NDIS providers can build a reliable flow of referrals, without burning cash on ads or burning out. Michael covers what actually works: authenticity over polish, relationship-driven marketing, becoming referral-worthy, and using LinkedIn & podcasting the right way.
Episode Highlights:
00:00 – Intro & why consistent referrals matter more than ever
02:05 – The #1 marketing mistake providers make: not being themselves
04:10 – Ads strategy: why paid is “short-term rocket fuel” (and what to do instead)
06:40 – Crafting a promise you can actually keep (and putting it in your ads/website)
08:30 – Trust at scale: how to become genuinely referral-worthy
11:10 – Reliability beats “gloss”: consistent, predictable, and reliable wins
13:15 – Specialise to be remembered (you can’t be “the everything” provider)
15:05 – Podcast power: relationships, downloads (and how to start smart)
18:40 – LinkedIn that works: help first, connect with leaders, be human
22:10 – Relationship compounding: keep promises, give generously, follow up
24:30 – If starting from scratch: the lowest-effort, highest-return moves
Listen via:
Podbean: https://profitablendisprovider.podbean.com/
Apple Podcast: https://apple.co/3UQI0cA
Spotify: https://podcasters.spotify.com/pod/show/the-profitable-ndis
YouTube: @ProfitableNDIS_ProviderPodcast
#NDIS #NDISProviders #NDISMarketing #Referrals #LinkedInMarketing #PodcastMarketing #AlliedHealth #DisabilitySupport #Australia #CareBusiness
The Profitable NDIS Provider
We show you how to make your NDIS business profitable
