In this episode of the Profitable NDIS Provider Podcast, hosts Paul Bryan and Tania Gomez sit down with Bobby Singh, founder and director of Wise Healthcare, to unpack the evolution of business development in the NDIS sector.   From his early days offering basic cleaning supports to leading a full-scale NDIS organisation, Bobby shares firsthand insights into how the role of Business Development Managers (BDMs) has shifted. He discusses the importance of collaboration, human-centred approaches, and how building long-term relationships—rather than chasing KPIs—is now critical for provider success.   This candid conversation also tackles the challenges of increased competition, the need for provider focus, and how internal alignment is just as important as external growth strategies. A must-listen for emerging and established providers alike.   Episode Highlights: 00:00 – Introduction & welcome to Bobby Singh of Wise Healthcare 03:00 – The evolution of the BDM role in NDIS since 2018 06:50 – Owner-led growth vs formal business development strategies 10:15 – Human-centric BD: Building real connections with participants & stakeholders 13:40 – Standing out in a crowded market: What makes a great BDM today 17:30 – Referral networks, collaboration & niche positioning 21:10 – Ethical business growth: Focusing on outcomes, not income 25:00 – Building internal teams & leveraging each role for business development 28:45 – How to connect with Bobby & his free AI-powered NDIS Guidebot   Listen via: Podbean: ⁠https://profitablendisprovider.podbean.com/⁠ Apple Podcast: ⁠https://apple.co/3UQI0cA⁠ Spotify: ⁠https://podcasters.spotify.com/pod/show/the-profitable-ndis⁠ YouTube: @ProfitableNDIS_ProviderPodcast   #NDISBusiness #NDISBDM #NDISAustralia #WiseHealthcare #ProfitableNDIS #TaniaGomezConsulting #NDISProviderSupport #NDISCollaboration #NDISGrowth #NDISMarketing #BusinessDevelopmentNDIS #NDISReferrals #HumanCentredCare #NDISCompliance #NDISNavigator #NDISAI #NDISLeadership