Send us a text Unlock the keys to mastering product forecasting and inventory management with Mary Wiegand from Boon LLC, an acclaimed Entreprenista 100 Award winner, in our latest episode. Dive into a treasure trove of strategies and insights tailored for product-based business owners, from fresh-faced founders to the seasoned entrepreneur. Our essential Ask Us Anything workshop is a lifeline for those navigating the perils of over-ordering or misaligned marketing, providing a j...

Send us a text Embark on a transformative journey to the heart of direct-to-consumer strategies with The Product Doula. Imagine breaking free from the restraints of traditional retail, relishing the thrill of connecting directly with your audience, and crafting unforgettable experiences that convert your customers into lifelong evangelists of your brand. This episode is packed with actionable insights designed to catapult your business into a league of its own, where every interaction isn't...

Send us a text Embark on an inspirational odyssey with Emily, the ingenious mind behind The Stylist LA, as she shares her tale of morphing a simple concept into a seven-figure sensation. Her candid recount of the trials laced with personal sacrifices paints a raw picture of entrepreneurship. It's not just sequins and success; we get a backstage pass to her story, from dreaming up The Stylist LA in her USC dorm to the strategic pivot amidst a global pandemic that led her to embrace coaching. E...

Send us a text Unlock the hidden power of pricing to skyrocket your direct-to-consumer brand's profits! Ever wondered how a simple figure can make your product fly off the shelves or gather dust? Join me, Christina, your trusty guide to the psychological play of pricing, where we reveal how the right strategies can make or break your brand's success. Sip on your favorite beverage as we delve into the allure of charm pricing, discover the high-impact tactic of anchoring, and decide whether ski...

Send us a text Embark on a journey with me, Christina, as we unveil the secrets behind Bombas' extraordinary ascension in the world of e-commerce. We'll explore how co-founders David Heath and Randy Goldberg meticulously crafted a brand that resonates with authenticity and purpose, leading to a staggering $300 million in revenue. Get ready to absorb the wisdom of their early focus on brand identity, which fostered a deep trust with their customer base. Discover how they skillfully navigated t...

Send us a text To listen to Part 1 of this fantastic episode check out "School for Small Business." In today's episode, we dive deep into the world of business with Staci Millard, an incredible fractional CFO, business owner, and investor. In part one of this two-part series, Staci and host Christina explored the latest trends in the product-based space. Now, in part two, they continue the conversation, delving into Staci's background, her journey from accounting to owning a family-run pro...

Send us a text In today's episode, we have a special guest, Lauren Bercuson, the attorney behind LB Legal Creative. Lauren specializes in helping entrepreneurs protect their businesses through trademark strategies. Join us as we explore the world of trademarking and why it's crucial for every business owner. The Importance of Trademarking: Lauren discusses the vital role of trademarking in business, especially for those seeking investors. Lauren draws parallels between building a house on sec...

Send us a text If you're a product-based or direct-to-consumer business owner looking to boost your profits and take your business to new heights, you're in the right place. In this episode, we're unveiling the essential strategies that will transform your bottom line. Don't miss out on the profit-boosting insights; let's dive in! Key Takeaways: Uncover the importance of profits as the heartbeat of your business.Learn cost-cutting strategies, from negotiating with suppliers to optimizing m...

Send us a text Do you want to overcome the challenges and achieve success in bringing your unique product to the market? If you're tired of putting in effort and not getting the desired results, it's time to address the pain you're feeling. Join us to discover the inspiring journey of working moms and entrepreneurs who faced similar challenges while launching a unique product and learn how they overcame obstacles with perseverance and grit. "The launch is always exciting, but you have ...

Send us a text What does Taylor Swift, the movies and product-based business have in common? Step into the world of Taylor Swift, where mesmerizing melodies meet brilliant business strategy. Brace yourself as we unravel the layers of Swift's genius. Get ready to be inspired, because the lessons learned from this pop sensation will forever change the way you navigate the business world. In this episode, you will be able to: Discover the business acumen of Taylor Swift and learn how she took ...

Send us a text Are you ready to take your product-based business to new heights and significantly increase your revenue? Wondering how to set up your business for long-term growth? Look no further! In today's episode I'm sharing with you my favorite workshop that I've done on Scaling for Success, I will reveal the ultimate solution to help you achieve your desired outcome of boosting revenue and positioning your business for success. Get ready to unlock the secrets of sca...

Send us a text Do you want to secure funding for your business without being burdened by overwhelming debt? Wondering if there's an alternative to relying solely on traditional banks? Our guests, Tiffini Foriest and Michele Vilseck , have the solution you've been looking for. They will reveal a game-changing approach to funding that will significantly increase your chances of obtaining financial support without the weight of excessive debt. Get ready to discover a new pathway to ...

Send us a text In this episode, we dive into a touchy subject: whether or not small businesses should jump headfirst into the Amazon pool. While Amazon offers immense opportunities, Christina shares her top 10 reasons why small businesses, especially those just starting out, should carefully consider their Amazon strategy. From branding challenges and fierce competition to fulfillment headaches and customer service demands, Christina lays it all out. But it doesn't stop there! She delve...

Send us a text If you're feeling frustrated and overwhelmed by the lack of visibility and sales on Etsy, despite your efforts to expand your reach, then you are not alone! Many small business owners are struggling to see results because they may be incorrectly optimizing their listings or not utilizing Etsy's marketing tools effectively. Instead of attracting more customers and increasing sales, they may be experiencing stagnant growth and missed opportunities. We're thrilled to introduce ...

Send us a text If you're feeling frustrated and overwhelmed because your efforts to build strong customer relationships and exceed expectations are falling flat, then you are not alone! Maybe you've been sending generic, impersonal emails to your customers instead of taking the time to understand their unique needs and preferences. Perhaps you've been focusing too much on acquiring new customers rather than nurturing and retaining the ones you already have. As a result, you're missing out on ...

Send us a text Does this sound familiar? You've been told that working harder and longer hours is the key to success in your business and daily life. But despite your efforts, you still feel overwhelmed, stressed, and disconnected. The pain of this ineffective action is not only impacting your well-being, but also hindering your productivity. It's time to break free from this cycle and discover the true power of mindfulness. Introducing Azia Whitted, a dynamic personality who specializes in ...

Send us a text Amidst the chaos of a pandemic and the uncertainty of being jobless and pregnant, Ellen's life took an unexpected turn. Little did she know that this twist would lead her on a remarkable journey of empowerment and innovation. From struggling with ill-fitting activewear to envisioning a brand that would revolutionize the maternity industry, Ellen's determination and resilience drove her forward. But what was this unexpected twist that propelled her towards success? Stay tuned as...

Send us a text If you're a 80's kid like me you may have been singing "I'm a Barbie girl in a Barbie World" for the past couple of weeks because Barbie Mania has taken the world by storm! This week we're going to delve into the extraordinary achievements of the legendary Barbie brand and the invaluable marketing insights it offers to DTC entrepreneurs. Discover the power of authenticity as Barbie's unapologetic self-expression paved the way for tremendous success, and learn how to ha...

Send us a text Does this sound familiar? You've been told that having a basic website and generic branding is enough for your product-based business. But let's be real, that approach only leads to lost sales and a lackluster online presence. Don't let your business suffer any longer - join us in this episode as we uncover the secrets to effective web design and branding that will captivate your audience and skyrocket your sales. Meet Sarah Jansel, the dynamic lady often dubbed as the 'Shop...

Send us a text Do you want to see your business grow and gain a deeper understanding of the market? Join us as Julia shares her personal journey and provides valuable advice for entrepreneurs starting a business focused on special needs products. Discover how you can achieve improved business growth and a better understanding of the market for your own venture. Meet Julia DeNey, founder of Sense-ational You and a unique force in the entrepreneurial world. Julia has successfully combined he...