We sit down with Melinda Goble and January Jones of Mohawk Industries and talk about the challenge of keeping items updated, and the importance of leveraging competitive differentiators for their products.

Welcome to the Product Content Experience - where we host real conversations with product content leaders and brands about how to survive digital transformation, and give shoppers what they want - a shopping experience guided by powerful product content. Episode 1 focuses on Forrester research with personal stories from the front lines of driving solutions for collecting, managing, and syndicating product content.