Decades in radio, countless lessons—this chat is long overdue. Jeff Dauler and I have been circling the same industry for years—same markets, same radio world, even the same host at different times. Now, we finally sit down to unpack everything we’ve learned about podcasting, branding, and making content that actually pays off.
Jeff Dauler, a former major market radio producer turned podcast consultant, joins me to break down everything from finding your niche to landing big local sponsors—and trust me, I’m still trying to process all the ideas he threw at me. If you’ve ever wondered how to package what you do in a way that actually makes money (or why your podcast isn’t getting the traction you want), this episode is for you.
🔹 How to leverage radio sales skills in the podcast world
🔹 Why packaging your content right changes everything
🔹 How to make big sponsors take you seriously
🔹 The mindset shift that puts success (or failure) on you
This one’s packed with insight, strategy, and a little bit of tough love. Hit play, take notes, and let’s level up together.
tentwentytwo projects was created in 2019 by Callie and Jeff Dauler following the success of their own chart-topping podcast. Since then, they've developed, launched and monetized thousands of episodes for scores of clients, reaching over 10,000,000 listeners a year.
Callie has been managing high-level creative talent since 2009. Jeff spent 25 years in morning radio as a highly acclaimed on-air personality and executive producer of nationally syndicated morning shows.
CONTACT JEFF AND CALLIE:
https://tentwentytwo.com/meet-the-team/
WEBSITE:
https://callieandjeff.com/
INSTAGRAM:
https://www.instagram.com/jeffdauler/
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https://www.linkedin.com/in/jeffdauler/
THE UPSIDE PODCAST
https://podcasts.apple.com/us/podcast/the-upside-with-callie-and-jeff-dauler/id1472460862
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Credits: Editor: Madisyn Brooks
3D Animation: Madisyn Brooks
Tease music: Song: Savfk - The Travelling Symphony
License: Creative Commons (CC BY 3.0)
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Show open music:
Track: Escape Now — SilentCrafter [Audio Library Release] Music provided by Audio Library PlusWatch:
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