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The Practice of the Practice Podcast | Where Modern Psychology Meets the Business of Therapy
Joe Sanok | Private Practice Consultant, TEDx Speaker & Author of Thursday is the New Friday
300 episodes
7 hours ago
Therapists aren’t taught business skills. So how do you market your services, automate systems, or grow from a solo practice to a group; all without burning out? What if you want to integrate AI, mindfulness, sports psychology, or psychedelic therapy into your work—where do you even start?

The Practice of the Practice Podcast helps therapists, counselors, coaches, and wellness professionals navigate the business side of mental health while staying at the forefront of clinical innovation.

Hosted by Joe Sanok, consultant and author of Thursday is the New Friday, each episode dives into the questions practitioners actually face—marketing fundamentals, ethical and legal challenges, scaling sustainably—and features leading experts on topics from CBT and ACT to mindfulness, psychedelics, and high-performance psychology.
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Entrepreneurship
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Mental Health
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All content for The Practice of the Practice Podcast | Where Modern Psychology Meets the Business of Therapy is the property of Joe Sanok | Private Practice Consultant, TEDx Speaker & Author of Thursday is the New Friday and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Therapists aren’t taught business skills. So how do you market your services, automate systems, or grow from a solo practice to a group; all without burning out? What if you want to integrate AI, mindfulness, sports psychology, or psychedelic therapy into your work—where do you even start?

The Practice of the Practice Podcast helps therapists, counselors, coaches, and wellness professionals navigate the business side of mental health while staying at the forefront of clinical innovation.

Hosted by Joe Sanok, consultant and author of Thursday is the New Friday, each episode dives into the questions practitioners actually face—marketing fundamentals, ethical and legal challenges, scaling sustainably—and features leading experts on topics from CBT and ACT to mindfulness, psychedelics, and high-performance psychology.
Show more...
Entrepreneurship
Business,
Marketing,
Health & Fitness,
Mental Health
Episodes (20/300)
The Practice of the Practice Podcast | Where Modern Psychology Meets the Business of Therapy
The Future of You with Lauren Zander | POP 1191
What is the method to craft your future intentionally? Do you want to learn to set goals and keep the promises that you make to yourself? Are you ready to design the Future of You? In this podcast episode in the Future Of series, Joe Sanok speaks about the future of you with Lauren Zander. […]
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2 days ago
33 minutes 56 seconds

The Practice of the Practice Podcast | Where Modern Psychology Meets the Business of Therapy
The Future of Learning with Stanford Accelerator for Learning’s Isabelle Hau | POP 1190
How can we transform learning through care and connection? Why is play critical to the development of young minds? What are the immense benefits children can receive from their parents and caregivers through the essential connection of relationships in early education?  In this podcast episode of the Future Of series, Joe Sanok speaks with Stanford […]
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3 days ago
30 minutes 34 seconds

The Practice of the Practice Podcast | Where Modern Psychology Meets the Business of Therapy
The Future of Trust with Marcus Sheridan | POP 1189
How can you use the art of trust in your private practice marketing? What’s the method for transforming your brand through honest communication? Why do transparency and storytelling matter in your practice? In this podcast episode in the Future Of series, Joe Sanok discusses the future of trust with Marcus Sheridan.  Podcast Sponsor: Therapy Notes […]
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4 days ago
38 minutes 26 seconds

The Practice of the Practice Podcast | Where Modern Psychology Meets the Business of Therapy
Brighter Brains: Are We Happy Yet? with Jane Thatcher Hahn and Hannah Buzzo | POP 1188
How can we get to the true meaning of fulfillment in mental health? If we did, what would it look like? Why is embracing pain the key to true happiness in the art of healing? In this podcast episode in the Brighter Brains Series, Joe Sanok discusses “Are We Happy Yet?” with therapists and podcasters […]
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1 week ago
35 minutes 7 seconds

The Practice of the Practice Podcast | Where Modern Psychology Meets the Business of Therapy
Brighter Brains: How Veterans Can Recover from Moral Injury with Dr. Shira Maguen | POP 1187
How can we better support veterans experiencing moral injury? What can be done to transform veteran care in today’s society? What can mental health professionals do to reduce veteran barriers to therapy?  In this podcast episode in the Brighter Brains Series, Joe Sanok discusses how veterans can recover from moral injury with Dr. Shira Maguen.  […]
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1 week ago
31 minutes 51 seconds

The Practice of the Practice Podcast | Where Modern Psychology Meets the Business of Therapy
Brighter Brains: How Our Language Creates Our Reality with Cary Prejean | POP 1186
How does language shape our reality and narratives? What is the power of narrative in business and life? How can you transform your narratives for personal growth and success? In this podcast episode in the Brighter Brains Series, Joe Sanok discusses how our language creates our reality with Cary Prejean.  Podcast Sponsor: Therapy Notes As […]
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1 week ago
27 minutes 10 seconds

The Practice of the Practice Podcast | Where Modern Psychology Meets the Business of Therapy
Brighter Brains: Treating Trauma with Robyn D. Walser, Ph.D. | POP 1185
How does Acceptance and Commitment Therapy transform trauma recovery? What role does ACT therapy play in healing and understanding trauma? How can the ACT framework help you and your clients live a more meaningful life? In this podcast episode in the Brighter Brains Series, Joe Sanok discusses treating trauma with Robyn D. Walser, Ph.D. Podcast […]
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2 weeks ago
29 minutes 56 seconds

The Practice of the Practice Podcast | Where Modern Psychology Meets the Business of Therapy
Brighter Brains: Better Operations Frees Up Brain Bandwidth with Wendy McSparren | POP 1184
How do we balance technology and human connection in private practices in our modern age? How can you overcome administrative overwhelm? Where should you start today if you want to instill efficient practice management in your business?  In this podcast episode in the Brighter Brains series, Joe Sanok discusses how better operations free up brain […]
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2 weeks ago
25 minutes 22 seconds

The Practice of the Practice Podcast | Where Modern Psychology Meets the Business of Therapy
Brighter Brains: How to Focus on What’s Most Important with Johnny Crowder | POP 1183
How can you keep your passion alive while supporting others by bypassing compassion fatigue? What can founders do to make sure that they don’t get sucked back into wearing all the hats? What’s the secret to balancing mental health and entrepreneurship? In this podcast episode in the Brighter Brains Series, Joe Sanok speaks about how […]
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2 weeks ago
36 minutes 5 seconds

The Practice of the Practice Podcast | Where Modern Psychology Meets the Business of Therapy
Better Mental Wellness Series: Improving Your Nervous System with Dr. Lori Desautels | POP 1182
What is the role of the nervous system in mental wellness? How does understanding neuroplasticity transform mental wellness in education and parenting? What are some tools that you can use to integrate neuroplasticity into everyday activities? In this podcast episode in the Better Mental Wellness Series, Joe Sanok speaks about improving your nervous system with […]
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3 weeks ago
34 minutes 55 seconds

The Practice of the Practice Podcast | Where Modern Psychology Meets the Business of Therapy
Better Mental Wellness Series: Healthy Sexuality with Alexandra Katehakis, Ph.D | POP 1181
How can we navigate the complexities of modern sexuality? How can couples talk about sex in their relationships without shame or embarrassment? What has been the impact on modern sex due to digital pornography?  In this podcast episode in the Better Mental Wellness Series, Joe Sanok speaks about healthy sexuality with Alexandra Katehakis, Ph.D.  Podcast […]
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3 weeks ago
32 minutes 45 seconds

The Practice of the Practice Podcast | Where Modern Psychology Meets the Business of Therapy
Better Mental Wellness Series: Overcoming Self Betrayal with Ilene Smith | POP 1180
What do we need to understand about the roots of self-betrayal? How do you unmask self-sabotage and betrayal, the hidden saboteur of your life? Which are some of the best strategies that you can use to overcome self-betrayal in your life?  In this podcast episode in the Better Mental Wellness Series, Joe Sanok discusses overcoming […]
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3 weeks ago
30 minutes 50 seconds

The Practice of the Practice Podcast | Where Modern Psychology Meets the Business of Therapy
Better Mental Wellness Series: How to Work with Highly Sensitive People with April Snow | POP 1179
Which are some of the best practical tips for supporting highly sensitive children and partners? How can highly sensitive people unlock their superpowers? What must therapists know about working with highly sensitive people to help them thrive in life? In this podcast episode in the Better Mental Wellness Series, Joe Sanok speaks about how to […]
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1 month ago
30 minutes 39 seconds

The Practice of the Practice Podcast | Where Modern Psychology Meets the Business of Therapy
Better Mental Wellness Series: Rethinking Autism in Therapy with Dr. Sean Inderbitzen | POP 1178
How does the dual nature of autism bring both challenges and strengths to therapy? Which tools and techniques can empower therapists who work with autistic clients? What are some of the best practices for person-centered therapy for autistic clients?  In this podcast episode in the Better Mental Wellness Series, Joe Sanok speaks with autistic psychotherapist […]
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1 month ago
32 minutes 1 second

The Practice of the Practice Podcast | Where Modern Psychology Meets the Business of Therapy
Better Mental Wellness Series: How Can You Break Free from Chronic Pain? With Nicole Sachs, LCSW | POP 1177
What should you understand about your nervous system and its role in chronic pain? Which big secrets teach you how to heal chronic pain through mind-body medicine? Can physical ailments have emotional roots? In this podcast episode in the Better Mental Wellness Series, Joe Sanok discusses working with chronic illness to mind your body with […]
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1 month ago
42 minutes 2 seconds

The Practice of the Practice Podcast | Where Modern Psychology Meets the Business of Therapy
Better Mental Wellness Series: The Research and Practice of Deeper Mindfulness with Dr. Danny Penman | POP 1176
Meet Joe Sanok   Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners who are growing their income, influence, and impact on the world. Click here to explore consulting with […]
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1 month ago
34 minutes 49 seconds

The Practice of the Practice Podcast | Where Modern Psychology Meets the Business of Therapy
Better Mental Wellness Series: Pioneering the Science Behind Self-Compassion with Dr. Kristin Neff | POP 1175
Meet Joe Sanok   Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners who are growing their income, influence, and impact on the world. Click here to explore consulting with […]
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1 month ago
32 minutes 13 seconds

The Practice of the Practice Podcast | Where Modern Psychology Meets the Business of Therapy
Better Mental Wellness Series: Exploring Psychedelic Assisted Therapy with Researcher Jason Luoma | POP 1174
Meet Joe Sanok   Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners who are growing their income, influence, and impact on the world. Click here to explore consulting with […]
Show more...
1 month ago
36 minutes 30 seconds

The Practice of the Practice Podcast | Where Modern Psychology Meets the Business of Therapy
Marketing Month: Growing through Instagram and Writing for Vogue with Alyssa Mancao | POP 1173
Meet Joe Sanok   Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners who are growing their income, influence, and impact on the world. Click here to explore consulting with […]
Show more...
1 month ago
25 minutes 35 seconds

The Practice of the Practice Podcast | Where Modern Psychology Meets the Business of Therapy
Marketing Month: Optimizing Your Website with Davey Jones | POP 1172
Meet Joe Sanok Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners who are growing their income, influence, and impact on the world. Click here to explore consulting with Joe. […]
Show more...
1 month ago
28 minutes 15 seconds

The Practice of the Practice Podcast | Where Modern Psychology Meets the Business of Therapy
Therapists aren’t taught business skills. So how do you market your services, automate systems, or grow from a solo practice to a group; all without burning out? What if you want to integrate AI, mindfulness, sports psychology, or psychedelic therapy into your work—where do you even start?

The Practice of the Practice Podcast helps therapists, counselors, coaches, and wellness professionals navigate the business side of mental health while staying at the forefront of clinical innovation.

Hosted by Joe Sanok, consultant and author of Thursday is the New Friday, each episode dives into the questions practitioners actually face—marketing fundamentals, ethical and legal challenges, scaling sustainably—and features leading experts on topics from CBT and ACT to mindfulness, psychedelics, and high-performance psychology.